Sales Representative - Wine & Spirits
Empire Merchants North, Kingston, NY, United States
Empire Merchants North is the premier wine and spirits distributor in Upstate New York with roots going back to the end of Prohibition. With more than 600 dedicated employees and state‑of‑the‑art facilities, Empire Merchants North has become synonymous with both service and quality and has earned the loyalty of more than 9,000 area restaurants, bars, hotels, nightclubs, and retail outlets. Empire Merchants North acts as a marketing agent for the brands that we represent and is proud to employ the most knowledgeable and well‑equipped sales force in Upstate New York.
We are seeking a highly motivated Sales Representative - Wine and Spirits / Sullivan, Ulster, Monroe, and Orange Counties.
Job Description – Sales Representative Our Sales Representatives maximize the sales of supplier brands to the trade and consumer through effective territory planning, selling, merchandising, and communication that permits achievement of company and supplier objectives.
Responsibilities Planning and Preparation
A Sales Representative is required to plan times and activities to ensure achievement of company and supplier volume, distribution, and merchandising objectives within the assigned territory by calling on accounts daily, following an established and efficient route which ensures assigned accounts are visited and serviced in compliance with company frequency standards; keeping route sheets up to date; and developing positive customer relations.
Analyzing the total territory and each account to determine priority selling and merchandising opportunities.
Preparing and presenting professional sales presentations tailored to current supplier programs and customer needs.
Interacting with ADS, supplier representatives, and promotional agency representatives to achieve stated objectives.
Preplans are subject to change and review by management for coaching and counseling opportunities.
Selling
Mandatory attendance at company and/or supplier sponsored training, including wine education classes.
Keeping up to date on company and competitive brand pricing and all other pertinent information.
Following the principles of our Sales Skills and Fundamentals Training (Prepare, Present Effectively, and Activate your business).
Presenting the portfolio and current programs to increase sales and generate maximum revenue and case volume.
Using monthly pitch or program book, tasting notes, sell sheets, etc., effectively.
Off‑premise – Obtain appropriate distribution of supplier brands, communicate with owners, managers, etc., conduct staff trainings, achieve shelf standards, etc.
Gain feature price, promotion, and display merchandising support from off‑premise accounts.
On‑premise – Obtain appropriate distribution of supplier brands, communicate with managers, bartender(s), wait staff, key kitchen personnel, etc.
Gain wine list presence, internal servicing skills, training wait staff, etc.
Request permanent P.O.S. materials for accounts to ensure brand visibility.
Supplier / Supervisory Interaction
Work with supplier representatives with 48‑hour notice and/or company managers with 24‑hour notice.
Know account needs and opportunities for each supplier work‑with.
Represent our products, company, and suppliers in a positive way while maintaining professional relationships.
Sale reps have the discretion to ride in their own car or with someone else for supplier work‑withs.
Merchandising
Secure effective presentation of all brands represented in all accounts.
Install point‑of‑sale material within accounts, coordinate with merchandisers.
Suggest shelf/cold box resets to meet standards.
Ensure proper rotation of products per state and federal law.
Conduct in‑store consumer wine and spirit tastings on a rotating basis.
Keep accounts merchandised by monitoring stock and informing accounts.
Use supplied materials responsibly.
Record Keeping and Communication
Maintain territory and account records with electronic tools such as Diver and Liquid.
Plan agendas for supplier work‑withs.
Keep management informed daily with accurate recaps.
Follow company policies and procedures.
Submit sales reports and performance goals.
Collect wine lists, cocktail lists, etc., as requested.
Maintain organized inventories of P.O.S. and merchandising materials.
Attend sales meetings as directed.
Maintain professional relationship with all suppliers.
New Accounts
Submit signed, notarized credit application at least 72 hours prior to opening order.
Determine account classification with Field Sales Manager.
Obtain levels of distribution, sales tax certificate, etc.
Miscellaneous
All reports and surveys must be accurate and signed.
Understand and adhere to all federal, state, and local laws.
Failure to meet these requirements may result in disciplinary action.
Compensation & Benefits
Commission‑based, paid weekly; eligible for sales incentives.
Paid holidays, Health and Welfare Plan (medical, dental, vision, disability, life insurance via Union benefits).
401K plan, PTO, vacation accrual, Flexible Spending Account, industry certifications (WSET), and more.
Qualifications
Clean, valid New York State Driver’s License is required.
Ability to obtain and hold a valid NYS Solicitor’s Permit.
Bachelor’s degree is preferred.
Minimum one year of experience in the food/beverage industry; adult beverage experience preferred.
Maintain a safe and clean working environment by complying with procedures, rules, and regulations.
Applicants only, No Recruiters please.
Empire Merchants North is an equal‑opportunity employer and affirms in policy and practice to recruit, hire, train, and promote in all job classifications without regard to race, religion, color, national origin, citizenship, sex, age, veteran status, disability, genetic information, or any other protected characteristic. Empire Merchants North will not discriminate against persons because of their disability, including disabled veterans, and will make reasonable accommodations for known physical or mental limitations of qualified employees and applicants with disabilities. If you are interested in applying and require special assistance or accommodations due to a disability, please contact our Human Resources department at 800‑724‑3960.
Know Your Rights
#J-18808-Ljbffr
We are seeking a highly motivated Sales Representative - Wine and Spirits / Sullivan, Ulster, Monroe, and Orange Counties.
Job Description – Sales Representative Our Sales Representatives maximize the sales of supplier brands to the trade and consumer through effective territory planning, selling, merchandising, and communication that permits achievement of company and supplier objectives.
Responsibilities Planning and Preparation
A Sales Representative is required to plan times and activities to ensure achievement of company and supplier volume, distribution, and merchandising objectives within the assigned territory by calling on accounts daily, following an established and efficient route which ensures assigned accounts are visited and serviced in compliance with company frequency standards; keeping route sheets up to date; and developing positive customer relations.
Analyzing the total territory and each account to determine priority selling and merchandising opportunities.
Preparing and presenting professional sales presentations tailored to current supplier programs and customer needs.
Interacting with ADS, supplier representatives, and promotional agency representatives to achieve stated objectives.
Preplans are subject to change and review by management for coaching and counseling opportunities.
Selling
Mandatory attendance at company and/or supplier sponsored training, including wine education classes.
Keeping up to date on company and competitive brand pricing and all other pertinent information.
Following the principles of our Sales Skills and Fundamentals Training (Prepare, Present Effectively, and Activate your business).
Presenting the portfolio and current programs to increase sales and generate maximum revenue and case volume.
Using monthly pitch or program book, tasting notes, sell sheets, etc., effectively.
Off‑premise – Obtain appropriate distribution of supplier brands, communicate with owners, managers, etc., conduct staff trainings, achieve shelf standards, etc.
Gain feature price, promotion, and display merchandising support from off‑premise accounts.
On‑premise – Obtain appropriate distribution of supplier brands, communicate with managers, bartender(s), wait staff, key kitchen personnel, etc.
Gain wine list presence, internal servicing skills, training wait staff, etc.
Request permanent P.O.S. materials for accounts to ensure brand visibility.
Supplier / Supervisory Interaction
Work with supplier representatives with 48‑hour notice and/or company managers with 24‑hour notice.
Know account needs and opportunities for each supplier work‑with.
Represent our products, company, and suppliers in a positive way while maintaining professional relationships.
Sale reps have the discretion to ride in their own car or with someone else for supplier work‑withs.
Merchandising
Secure effective presentation of all brands represented in all accounts.
Install point‑of‑sale material within accounts, coordinate with merchandisers.
Suggest shelf/cold box resets to meet standards.
Ensure proper rotation of products per state and federal law.
Conduct in‑store consumer wine and spirit tastings on a rotating basis.
Keep accounts merchandised by monitoring stock and informing accounts.
Use supplied materials responsibly.
Record Keeping and Communication
Maintain territory and account records with electronic tools such as Diver and Liquid.
Plan agendas for supplier work‑withs.
Keep management informed daily with accurate recaps.
Follow company policies and procedures.
Submit sales reports and performance goals.
Collect wine lists, cocktail lists, etc., as requested.
Maintain organized inventories of P.O.S. and merchandising materials.
Attend sales meetings as directed.
Maintain professional relationship with all suppliers.
New Accounts
Submit signed, notarized credit application at least 72 hours prior to opening order.
Determine account classification with Field Sales Manager.
Obtain levels of distribution, sales tax certificate, etc.
Miscellaneous
All reports and surveys must be accurate and signed.
Understand and adhere to all federal, state, and local laws.
Failure to meet these requirements may result in disciplinary action.
Compensation & Benefits
Commission‑based, paid weekly; eligible for sales incentives.
Paid holidays, Health and Welfare Plan (medical, dental, vision, disability, life insurance via Union benefits).
401K plan, PTO, vacation accrual, Flexible Spending Account, industry certifications (WSET), and more.
Qualifications
Clean, valid New York State Driver’s License is required.
Ability to obtain and hold a valid NYS Solicitor’s Permit.
Bachelor’s degree is preferred.
Minimum one year of experience in the food/beverage industry; adult beverage experience preferred.
Maintain a safe and clean working environment by complying with procedures, rules, and regulations.
Applicants only, No Recruiters please.
Empire Merchants North is an equal‑opportunity employer and affirms in policy and practice to recruit, hire, train, and promote in all job classifications without regard to race, religion, color, national origin, citizenship, sex, age, veteran status, disability, genetic information, or any other protected characteristic. Empire Merchants North will not discriminate against persons because of their disability, including disabled veterans, and will make reasonable accommodations for known physical or mental limitations of qualified employees and applicants with disabilities. If you are interested in applying and require special assistance or accommodations due to a disability, please contact our Human Resources department at 800‑724‑3960.
Know Your Rights
#J-18808-Ljbffr