DIRECTOR OF DESTINATION DEVELOPMENT
Virginia Tourism Corporation, Richmond, VA, United States
Director of Destination Development
Statewide, Virginia
The Virginia Tourism Corporation is seeking a Director of Destination Development to lead our Destination Development Team within the Partnership Marketing Division. This leadership role is responsible for guiding statewide initiatives that strengthen Virginia’s tourism economy through strategic planning, product development, and community engagement.
The Director will oversee implementation of Partnership Marketing initiatives and future programs, working closely with communities and tourism partners to support destination growth across the Commonwealth.
Key Responsibilities
Lead and manage the Destination Development Team
Oversee tourism strategic planning, technical assistance, and product development initiatives
Provide cooperative marketing guidance to communities and tourism-related businesses
Coordinate educational outreach on the economic impact of tourism to local, state, and federal officials
Support destination growth through community visioning, goal setting, and project implementation
Represent VTC through presentations, meetings, and events across the state
Ideal Candidate The successful candidate will bring strong knowledge of:
Tourism development and marketing
Economic and community development planning
Strategic planning and project implementation
Entrepreneurship and professional leadership
Government operations and stakeholder engagement
Ability to engage with partners across Virginia
Candidates must demonstrate significant leadership experience, including the ability to effectively lead and manage a large team, along with the ability to manage multiple projects, communicate effectively both verbally and in writing, work independently in a remote environment, and collaborate across teams while maintaining confidentiality on sensitive matters.
Additional Qualifications
Proficiency with Microsoft Office Suite and related software
Ability to telecommute effectively from a home office
Willingness to travel frequently across Virginia and attend evening meetings
Regular travel throughout the Commonwealth, including frequent trips to the Richmond office will be required
Experience
10 years of experience in business, public administration, marketing, hospitality, or related field
Being authorized to work in the U.S. is a precondition of employment. VTC uses the E-Verify system and does not provide sponsorship.
A valid Virginia driver’s license is required. All candidates must apply through our website https://www.vatc.org/about/employment/. Salary minimum: $90,000. Application deadline: April 9, 2026.
VTC is an Equal Opportunity Employer. All applicants are considered for employment without regard to race, sex, color, national origin, religion, sexual orientation, gender identity or expression, age, veteran status, political affiliation, genetics, or against otherwise qualified individuals with disabilities. It is VTC’s intent that its employment and personnel policies and practices conform to all applicable federal, state, and local laws and regulations regarding non-discrimination and affirmative action. Applicants requiring more information or requiring assistance may contact VEDP Human Resources at 1-804-545-5634 or vtchr@VEDP.org. TDD 1-800-828-1120.
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The Virginia Tourism Corporation is seeking a Director of Destination Development to lead our Destination Development Team within the Partnership Marketing Division. This leadership role is responsible for guiding statewide initiatives that strengthen Virginia’s tourism economy through strategic planning, product development, and community engagement.
The Director will oversee implementation of Partnership Marketing initiatives and future programs, working closely with communities and tourism partners to support destination growth across the Commonwealth.
Key Responsibilities
Lead and manage the Destination Development Team
Oversee tourism strategic planning, technical assistance, and product development initiatives
Provide cooperative marketing guidance to communities and tourism-related businesses
Coordinate educational outreach on the economic impact of tourism to local, state, and federal officials
Support destination growth through community visioning, goal setting, and project implementation
Represent VTC through presentations, meetings, and events across the state
Ideal Candidate The successful candidate will bring strong knowledge of:
Tourism development and marketing
Economic and community development planning
Strategic planning and project implementation
Entrepreneurship and professional leadership
Government operations and stakeholder engagement
Ability to engage with partners across Virginia
Candidates must demonstrate significant leadership experience, including the ability to effectively lead and manage a large team, along with the ability to manage multiple projects, communicate effectively both verbally and in writing, work independently in a remote environment, and collaborate across teams while maintaining confidentiality on sensitive matters.
Additional Qualifications
Proficiency with Microsoft Office Suite and related software
Ability to telecommute effectively from a home office
Willingness to travel frequently across Virginia and attend evening meetings
Regular travel throughout the Commonwealth, including frequent trips to the Richmond office will be required
Experience
10 years of experience in business, public administration, marketing, hospitality, or related field
Being authorized to work in the U.S. is a precondition of employment. VTC uses the E-Verify system and does not provide sponsorship.
A valid Virginia driver’s license is required. All candidates must apply through our website https://www.vatc.org/about/employment/. Salary minimum: $90,000. Application deadline: April 9, 2026.
VTC is an Equal Opportunity Employer. All applicants are considered for employment without regard to race, sex, color, national origin, religion, sexual orientation, gender identity or expression, age, veteran status, political affiliation, genetics, or against otherwise qualified individuals with disabilities. It is VTC’s intent that its employment and personnel policies and practices conform to all applicable federal, state, and local laws and regulations regarding non-discrimination and affirmative action. Applicants requiring more information or requiring assistance may contact VEDP Human Resources at 1-804-545-5634 or vtchr@VEDP.org. TDD 1-800-828-1120.
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