Associate Director, Strategy (HCP)
Publicis Health Media, New York, NY, United States
PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.
While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.
Overview The
Associate Director, Strategy (NYC or Philly)
defines day-to-day functional management of client needs, and leadership and direction to the Strategy team. This person reports into either the Director, Strategy or the VP, Strategy, and also provides strong cross-functional contribution.
Responsibilities/Knowledge
Pharma media experience, ideally across a diverse set of conditions, disease states, and audiences (DTC, HCP, Payer, etc.)
Understands the total marketing process and the strategic role of media
In-depth understanding of the role of media channels in a plan
Expertise in various media research tools and software
Proactively self-educates on PHM, Publicis Groupe, and client business functions, capabilities, tools, and processes
Manages, prioritizes, and delegates team workload
Coaches team to consistently deliver on client and agency requests
Oversees overall media strategy, approach, and plan on each account
Helps VP, Strategy drives the planning process
Manages multiple accounts and can move between them seamlessly
Provides initial perspectives on media strategies and approaches
Owns media channel mix and initial budget allocation and rationale
Collaborates with internal cross-functional leaders to ensure strategic alignment of deliverables with client needs
Represents the interests of cross-functional teams in client and agency partner meetings where those teams are absent
Provides input on deliverables timelines in partnership with cross-functional teams Pushes for continuous improvement of self, team, and client deliverables
Contributes to new business efforts as needed
Client Service
Builds a day-to-day relationship with appropriate clients on assigned brands
Conveys passion for clients and their businesses
Provides input to client to help shape their marketing priorities
Models outstanding client service for team
Influences clients through strong public speaking, presentation, and writing skills
Requirements
Embraces PHM values of Accountability, Collaboration, Empathy, Equanimity, Integrity and Respect
Proven ability to manage people and projects
Proven ability to earn the respect of clients, internal partners, and peers
Proven ability to manage challenging situations and persons
Proven ability to manage multiple accounts, campaigns, clients, etc.
Excellent public speaking and presentation skills
Education & Experience
5+ years media planning experience.
2+ years HCP media planning and media strategy experience
2+ years management experience
1+ year of cross-channel media planning experience
Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $81,225.00 - $129,987.00 Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/1/26.
All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr
While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.
Overview The
Associate Director, Strategy (NYC or Philly)
defines day-to-day functional management of client needs, and leadership and direction to the Strategy team. This person reports into either the Director, Strategy or the VP, Strategy, and also provides strong cross-functional contribution.
Responsibilities/Knowledge
Pharma media experience, ideally across a diverse set of conditions, disease states, and audiences (DTC, HCP, Payer, etc.)
Understands the total marketing process and the strategic role of media
In-depth understanding of the role of media channels in a plan
Expertise in various media research tools and software
Proactively self-educates on PHM, Publicis Groupe, and client business functions, capabilities, tools, and processes
Manages, prioritizes, and delegates team workload
Coaches team to consistently deliver on client and agency requests
Oversees overall media strategy, approach, and plan on each account
Helps VP, Strategy drives the planning process
Manages multiple accounts and can move between them seamlessly
Provides initial perspectives on media strategies and approaches
Owns media channel mix and initial budget allocation and rationale
Collaborates with internal cross-functional leaders to ensure strategic alignment of deliverables with client needs
Represents the interests of cross-functional teams in client and agency partner meetings where those teams are absent
Provides input on deliverables timelines in partnership with cross-functional teams Pushes for continuous improvement of self, team, and client deliverables
Contributes to new business efforts as needed
Client Service
Builds a day-to-day relationship with appropriate clients on assigned brands
Conveys passion for clients and their businesses
Provides input to client to help shape their marketing priorities
Models outstanding client service for team
Influences clients through strong public speaking, presentation, and writing skills
Requirements
Embraces PHM values of Accountability, Collaboration, Empathy, Equanimity, Integrity and Respect
Proven ability to manage people and projects
Proven ability to earn the respect of clients, internal partners, and peers
Proven ability to manage challenging situations and persons
Proven ability to manage multiple accounts, campaigns, clients, etc.
Excellent public speaking and presentation skills
Education & Experience
5+ years media planning experience.
2+ years HCP media planning and media strategy experience
2+ years management experience
1+ year of cross-channel media planning experience
Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $81,225.00 - $129,987.00 Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 5/1/26.
All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr