Sales Representative
Distillery 291, Denver, CO, United States
Denver Territory Sales Representative (Full-Time, Field-Based)
Distillery 291 is looking for
high-performance sales reps
to own territories across Colorado ( Denver
and
Front Rage/Western Slope ) and drive aggressive growth for one of the most awarded craft whiskey brands in the country.
This is not a passive account management role.
This is a
full-time, in-market, road-heavy sales position
for someone who wants to win.
You’ll be responsible for:
Opening new accounts
Reactivating dormant ones
Growing revenue inside existing accounts
Building the 291 brand into bars, restaurants, and retailers across your territory
If you are
competitive, resilient, strategic, and know how to close , this role offers significant upside.
About Distillery 291 Distillery 291 is one of the
most awarded craft whiskey brands
in the United States—born in Colorado Springs and built on a commitment to doing things differently.
We don’t follow tradition for the sake of it.
From our signature use of aspen staves to bold, high-proof expressions, 291 creates whiskey that stands apart—and wins. With
300+ national and global whiskey awards , we’ve built a reputation for pushing boundaries while delivering exceptional quality.
But what truly sets 291 apart isn’t just the product—it’s how we show up in the market.
We’re building a brand that lives inside the best bars, restaurants, and retailers across Colorado. A brand that bartenders recommend, buyers respect, and customers ask for by name.
That takes more than great whiskey.
It takes great people.
At 291, our sales team isn’t just selling bottles—they’re:
Building relationships that turn into long-term partnerships
Creating experiences through tastings and events
Turning first placements into full-scale programs
We are a team of doers, builders, and closers who take pride in winning in our home market.
If you’re someone who wants to be part of a brand that is growing fast, winning nationally, and still has room to make your mark—there’s no better place to do it than here in Colorado.
What This Role Requires This role is best suited for someone who:
Works
full-time in the field (~30+ hours/week on the road, 40+ hours/week)
Is comfortable working
evenings and weekends
for tastings, events, and account engagement
Can
plan and execute a strategic sales week
Knows how to
identify decision-makers and influence buyers
Is
self-motivated, disciplined, and accountable to performance metrics
Core Responsibilities Territory Ownership & Sales Execution
Own and grow a defined territory across
on-premise (bars/restaurants) and off-premise (liquor stores)
Open new accounts weekly and consistently build pipeline
Reactivate inactive accounts and drive reorders
Increase order volume, menu features, and product mix within existing accounts
Use CRM tools to prioritize accounts, track sales activity, and input account information
Hit and exceed
weekly and monthly revenue, account visits, and order targets
Strategic Selling
Plan weekly routes and prioritize accounts based on revenue opportunity
Identify key buyers and build relationships that lead to repeat business
Turn tastings, staff trainings, and visits into
orders and placements
Use storytelling, awards, and product differentiation to win against competitors
Market Activation
Execute tastings, staff educations, and consumer events
Represent the brand at events, including evenings and weekends
Build brand presence through creative, market-specific programming
Maintain strong relationships across all levels of accounts
Ensure proper product placement, visibility, and stock levels
Merchandise shelves, signage, and displays to maximize sell-through
What Success Looks Like
You consistently
open new accounts
You
turn visits into orders
You
grow revenue
across your territory month over month
You are known by buyers and staff as someone who
shows up and follows through
Qualifications Required
Proven ability to
close business and hit targets
Strong interpersonal and communication skills
Highly self-motivated with the ability to work independently
Valid driver’s license, reliable vehicle, and required insurance
Willingness to work
nights and weekends as needed
Must be 21+
Preferred
Professional or educational sales experience
Experience in hospitality, spirits, beer, or wine
Knowledge of whiskey
Existing relationships with Colorado restaurants, bars or retail in territory
#J-18808-Ljbffr
high-performance sales reps
to own territories across Colorado ( Denver
and
Front Rage/Western Slope ) and drive aggressive growth for one of the most awarded craft whiskey brands in the country.
This is not a passive account management role.
This is a
full-time, in-market, road-heavy sales position
for someone who wants to win.
You’ll be responsible for:
Opening new accounts
Reactivating dormant ones
Growing revenue inside existing accounts
Building the 291 brand into bars, restaurants, and retailers across your territory
If you are
competitive, resilient, strategic, and know how to close , this role offers significant upside.
About Distillery 291 Distillery 291 is one of the
most awarded craft whiskey brands
in the United States—born in Colorado Springs and built on a commitment to doing things differently.
We don’t follow tradition for the sake of it.
From our signature use of aspen staves to bold, high-proof expressions, 291 creates whiskey that stands apart—and wins. With
300+ national and global whiskey awards , we’ve built a reputation for pushing boundaries while delivering exceptional quality.
But what truly sets 291 apart isn’t just the product—it’s how we show up in the market.
We’re building a brand that lives inside the best bars, restaurants, and retailers across Colorado. A brand that bartenders recommend, buyers respect, and customers ask for by name.
That takes more than great whiskey.
It takes great people.
At 291, our sales team isn’t just selling bottles—they’re:
Building relationships that turn into long-term partnerships
Creating experiences through tastings and events
Turning first placements into full-scale programs
We are a team of doers, builders, and closers who take pride in winning in our home market.
If you’re someone who wants to be part of a brand that is growing fast, winning nationally, and still has room to make your mark—there’s no better place to do it than here in Colorado.
What This Role Requires This role is best suited for someone who:
Works
full-time in the field (~30+ hours/week on the road, 40+ hours/week)
Is comfortable working
evenings and weekends
for tastings, events, and account engagement
Can
plan and execute a strategic sales week
Knows how to
identify decision-makers and influence buyers
Is
self-motivated, disciplined, and accountable to performance metrics
Core Responsibilities Territory Ownership & Sales Execution
Own and grow a defined territory across
on-premise (bars/restaurants) and off-premise (liquor stores)
Open new accounts weekly and consistently build pipeline
Reactivate inactive accounts and drive reorders
Increase order volume, menu features, and product mix within existing accounts
Use CRM tools to prioritize accounts, track sales activity, and input account information
Hit and exceed
weekly and monthly revenue, account visits, and order targets
Strategic Selling
Plan weekly routes and prioritize accounts based on revenue opportunity
Identify key buyers and build relationships that lead to repeat business
Turn tastings, staff trainings, and visits into
orders and placements
Use storytelling, awards, and product differentiation to win against competitors
Market Activation
Execute tastings, staff educations, and consumer events
Represent the brand at events, including evenings and weekends
Build brand presence through creative, market-specific programming
Maintain strong relationships across all levels of accounts
Ensure proper product placement, visibility, and stock levels
Merchandise shelves, signage, and displays to maximize sell-through
What Success Looks Like
You consistently
open new accounts
You
turn visits into orders
You
grow revenue
across your territory month over month
You are known by buyers and staff as someone who
shows up and follows through
Qualifications Required
Proven ability to
close business and hit targets
Strong interpersonal and communication skills
Highly self-motivated with the ability to work independently
Valid driver’s license, reliable vehicle, and required insurance
Willingness to work
nights and weekends as needed
Must be 21+
Preferred
Professional or educational sales experience
Experience in hospitality, spirits, beer, or wine
Knowledge of whiskey
Existing relationships with Colorado restaurants, bars or retail in territory
#J-18808-Ljbffr