Director, SVOD & Membership Strategy
Crunchyroll, Los Angeles, CA, United States
Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We serve over 100 million anime and manga fans across 200+ countries and territories, connecting them with the stories and characters they love.
About the Role Director of SVOD & Membership Strategy, reporting to the VP of SVOD & Membership Strategy. Lead the strategy for subscription and membership businesses across an 18–60 month horizon.
Key Responsibilities
Lead annual and quarterly planning across SVOD and Membership, aligning goals, budgets, and priorities.
Build and evolve the long‑term roadmap using global and regional insights.
Create simple frameworks and processes that keep teams aligned across strategy, finance, and regional leads.
Track market trends, competitors, and product innovation to inform decisions.
Analyze performance, subscriber behavior, and growth drivers across markets.
Identify and assess long‑term growth opportunities (new models, partnerships, platforms).
Support regional strategy with clear data and investment guidance.
Partner with Finance on forecasts, subscriber growth, and unit economics.
Lead high‑priority strategic projects for senior leadership.
Membership Strategy & Experience
Define and evolve Crunchyroll’s membership strategy, tiers, and benefits.
Use audience insights and segmentation to guide decisions.
Evaluate pricing and value across regions and tiers.
Build business cases for new benefits, including testing and impact modeling.
Partner with teams across e‑commerce, events, games, manga, and partnerships to create a connected fan experience.
Applicants will work a hybrid schedule, with three days each week onsite at our Los Angeles office.
About You
12+ years of experience in strategy consulting and/or corporate strategy (media, tech, or DTC), including 5+ years leading high‑performing teams.
Experience across subscription models, digital commerce, advertising, or streaming/SVOD ecosystems.
MBA or equivalent advanced degree with a focus on strategy, operations, or leadership.
Strong analytical and communication skills, with experience influencing C‑level stakeholders.
Proven ability to build relationships, collaborate across teams, and operate effectively in complex organizations.
Comfortable managing shifting priorities in a collaborative, fast‑moving environment.
The Team The SVOD & Membership Strategy Team sits within the COO organization, working with the VP of Strategy and Membership who reports directly to the COO.
Benefits & Perks
Competitive compensation package including salary plus performance bonus earning potential.
Flexible time‑off policies.
Generous medical, dental, vision, STD, LTD, and life insurance.
Health Savings Account (HSA) program.
Health care and dependent care FSA.
401(k) plan with employer match.
Employer‑paid commuter benefit.
Support program for new parents.
Pet insurance; some offices are pet friendly.
Pay Transparency – Los Angeles, CA $190,000—$220,000 USD.
Values
Courage – we overcome fear to enable our best selves.
Curiosity – the gateway to empathy, inclusion, and understanding.
Kaizen – a growth mindset committed to constant progress.
Service – we serve our community with humility, enabling joy and belonging for others.
Equality and Diversity We are an equal‑opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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About the Role Director of SVOD & Membership Strategy, reporting to the VP of SVOD & Membership Strategy. Lead the strategy for subscription and membership businesses across an 18–60 month horizon.
Key Responsibilities
Lead annual and quarterly planning across SVOD and Membership, aligning goals, budgets, and priorities.
Build and evolve the long‑term roadmap using global and regional insights.
Create simple frameworks and processes that keep teams aligned across strategy, finance, and regional leads.
Track market trends, competitors, and product innovation to inform decisions.
Analyze performance, subscriber behavior, and growth drivers across markets.
Identify and assess long‑term growth opportunities (new models, partnerships, platforms).
Support regional strategy with clear data and investment guidance.
Partner with Finance on forecasts, subscriber growth, and unit economics.
Lead high‑priority strategic projects for senior leadership.
Membership Strategy & Experience
Define and evolve Crunchyroll’s membership strategy, tiers, and benefits.
Use audience insights and segmentation to guide decisions.
Evaluate pricing and value across regions and tiers.
Build business cases for new benefits, including testing and impact modeling.
Partner with teams across e‑commerce, events, games, manga, and partnerships to create a connected fan experience.
Applicants will work a hybrid schedule, with three days each week onsite at our Los Angeles office.
About You
12+ years of experience in strategy consulting and/or corporate strategy (media, tech, or DTC), including 5+ years leading high‑performing teams.
Experience across subscription models, digital commerce, advertising, or streaming/SVOD ecosystems.
MBA or equivalent advanced degree with a focus on strategy, operations, or leadership.
Strong analytical and communication skills, with experience influencing C‑level stakeholders.
Proven ability to build relationships, collaborate across teams, and operate effectively in complex organizations.
Comfortable managing shifting priorities in a collaborative, fast‑moving environment.
The Team The SVOD & Membership Strategy Team sits within the COO organization, working with the VP of Strategy and Membership who reports directly to the COO.
Benefits & Perks
Competitive compensation package including salary plus performance bonus earning potential.
Flexible time‑off policies.
Generous medical, dental, vision, STD, LTD, and life insurance.
Health Savings Account (HSA) program.
Health care and dependent care FSA.
401(k) plan with employer match.
Employer‑paid commuter benefit.
Support program for new parents.
Pet insurance; some offices are pet friendly.
Pay Transparency – Los Angeles, CA $190,000—$220,000 USD.
Values
Courage – we overcome fear to enable our best selves.
Curiosity – the gateway to empathy, inclusion, and understanding.
Kaizen – a growth mindset committed to constant progress.
Service – we serve our community with humility, enabling joy and belonging for others.
Equality and Diversity We are an equal‑opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
#J-18808-Ljbffr