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Business Development Representative - SMB

AppFolio, San Diego, CA, United States


Business Development Representative - SMB The

BDR

is a key player that fuels AppFolio’s growth by assisting in pipeline development and enhancing brand awareness. This entry‑level sales role is the starting point for a promising career in SaaS sales. The role is located in San Diego, CA and requires a hybrid presence at the office hub at least 3 days a week.

Your impact

Make 50 outbound calls per day with the intent to qualify leads, build relationships with property managers, and develop new sales opportunities from cold accounts

Partner with Account Executives to qualify prospects and learn additional sales tactics to win deals together

Update and maintain Salesforce and Gong databases with new notes and intel gathered from conversations with prospects

Report on weekly results, both qualitative and quantitative

Expand knowledge of industry as well as the competitive posture of the company

Your first 30 days

Confidently make calls to prospects using our sales methodology and tactics

Develop understanding of AppFolio’s value and competitive advantages

Pitch AppFolio value propositions to prospects

Leverage several sales enablement tools and processes to hit key metrics for performance (Salesforce and Gong)

Form relationships with team members and key players on the BDR, Sales and Marketing teams

Your first 60 days

Identify target accounts with Account Executives and have strategic conversations

Experiment with different prospecting methods (calls, emails, LinkedIn, Vidyard)

Effectively execute on marketing campaigns to increase brand awareness

Your first 90 days

Growth in autonomy and ownership of strategy

Lead team huddles and discussions

Consistently meet performance objectives and metrics (daily activities, weekly targets, and monthly quota)

Partner with leadership to review performance and develop career goals

Qualifications

1+ year work experience in a sales role.

Exceptional level of drive and passion for results.

Willingness to learn new skills and build a career in sales.

Location: San Diego, CA.

Compensation & Benefits

The compensation that we reasonably expect to pay for this role is: $74,285.71 OTE. The actual compensation for this role will be determined by a variety of factors, including but not limited to the candidate’s skills, education, experience, and internal equity.

Please note that compensation is just one aspect of a comprehensive Total Rewards package. The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and/or employment type.

Regular full‑time employees are eligible for benefits - see here.

Statement of Equal Opportunity: At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. We are a proud Equal Opportunity Employer and welcome applicants of all backgrounds.

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