Integrated Marketing Campaign Lead
hackerone, Austin, TX, United States
Integrated Campaign Marketing Manager
– Growth Team
Position Summary Reports to the Senior Director of Brand and Growth Revenue. The role owns the development and execution of integrated campaigns that connect HackerOne’s brand narrative to demand generation across growth, field, and cross‑functional marketing programs.
Location Remote role for candidates within ~50 miles of Seattle, WA; Boston, MA; Austin, TX; or Washington, DC.
Campaign Strategy & Planning
Develop and execute multi‑channel marketing campaigns that drive demand, pipeline growth, and brand awareness across target audiences and geographies.
Build campaign plans that connect audience, messaging, content, offers, channel mix, and measurement.
Create campaign briefs, goals, target audience definitions, KPIs, and testing plans.
Define and evolve scalable campaign themes and programs that can run across multiple quarters.
Campaign Execution & Management
Manage campaign launches from setup through optimization, ensuring strong execution and on‑time delivery.
Coordinate campaign assets, timelines, and cross‑functional workflows across marketing and go‑to‑market teams.
Own end‑to‑end channel execution across digital, content, lifecycle, field, and sales‑touch programs.
Oversee campaign tracking and measurement to ensure clear visibility into performance.
Cross‑Functional Alignment
Lead cross‑functional alignment with Brand, Product Marketing, Growth, Demand, Field, Sales, SDR, and Regional Marketing teams to align campaigns with business priorities.
Help ensure campaigns are rooted in a clear, differentiated narrative and translated effectively into market‑facing programs.
Collaborate with sales and go‑to‑market teams to support campaign follow‑up, activation, and enablement.
Contribute to scalable campaign playbooks and templates that can be used across teams and regions.
Reporting & Analysis
Conduct ongoing campaign reporting and share actionable insights and recommendations.
Partner with marketing ops and revenue stakeholders to measure performance across lead, conversion, pipeline, and ROI metrics.
Identify opportunities to improve campaign effectiveness through audience, messaging, channel, and offer optimization.
Support a test‑and‑learn approach that drives continuous improvement in campaign performance.
Minimum Qualifications
5+ years of B2B marketing experience, with a strong foundation in campaign management, demand generation, growth marketing, or integrated marketing. Cybersecurity or AI technology experience is a plus.
Experience supporting or managing multi‑channel campaigns across diverse audiences, segments, and channels.
Strong analytical, project management, and cross‑functional collaboration skills, with the ability to turn strategy into execution.
Familiarity with marketing automation, CRM, and project‑management tools such as Salesforce, Marketo, HubSpot, Monday.com, or Asana.
Experience using AI tools (e.g., ChatGPT) to enhance marketing workflows, content creation, campaign execution, or analysis.
Compensation Tier B: $129 K – $144 K Base. Equity offered.
Job Benefits
Health (medical, vision, dental), life, and disability insurance*
Equity stock options
Retirement plans
Paid public holidays and unlimited PTO
Paid maternity and parental leave
Leaves of absence (including caregiver leave and leave under CO’s Healthy Families and Workplaces Act)
Employee Assistance Program
* Eligibility may differ by country.
Equal Opportunity Employer HackerOne is an Equal Opportunity Employer in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, pregnancy, disability or veteran status, or any other protected characteristic as outlined by international, federal, state, or local laws. The policy applies to all employment practices, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Hiring decisions are based solely on qualifications, merit, and business needs.
For U.S. based roles only: Pursuant to the San Francisco Fair Chance Ordinance, all qualified applicants with arrest and conviction records will be considered for the position.
Visa/work permit sponsorship not available.
Employment contingent on background check.
#J-18808-Ljbffr
– Growth Team
Position Summary Reports to the Senior Director of Brand and Growth Revenue. The role owns the development and execution of integrated campaigns that connect HackerOne’s brand narrative to demand generation across growth, field, and cross‑functional marketing programs.
Location Remote role for candidates within ~50 miles of Seattle, WA; Boston, MA; Austin, TX; or Washington, DC.
Campaign Strategy & Planning
Develop and execute multi‑channel marketing campaigns that drive demand, pipeline growth, and brand awareness across target audiences and geographies.
Build campaign plans that connect audience, messaging, content, offers, channel mix, and measurement.
Create campaign briefs, goals, target audience definitions, KPIs, and testing plans.
Define and evolve scalable campaign themes and programs that can run across multiple quarters.
Campaign Execution & Management
Manage campaign launches from setup through optimization, ensuring strong execution and on‑time delivery.
Coordinate campaign assets, timelines, and cross‑functional workflows across marketing and go‑to‑market teams.
Own end‑to‑end channel execution across digital, content, lifecycle, field, and sales‑touch programs.
Oversee campaign tracking and measurement to ensure clear visibility into performance.
Cross‑Functional Alignment
Lead cross‑functional alignment with Brand, Product Marketing, Growth, Demand, Field, Sales, SDR, and Regional Marketing teams to align campaigns with business priorities.
Help ensure campaigns are rooted in a clear, differentiated narrative and translated effectively into market‑facing programs.
Collaborate with sales and go‑to‑market teams to support campaign follow‑up, activation, and enablement.
Contribute to scalable campaign playbooks and templates that can be used across teams and regions.
Reporting & Analysis
Conduct ongoing campaign reporting and share actionable insights and recommendations.
Partner with marketing ops and revenue stakeholders to measure performance across lead, conversion, pipeline, and ROI metrics.
Identify opportunities to improve campaign effectiveness through audience, messaging, channel, and offer optimization.
Support a test‑and‑learn approach that drives continuous improvement in campaign performance.
Minimum Qualifications
5+ years of B2B marketing experience, with a strong foundation in campaign management, demand generation, growth marketing, or integrated marketing. Cybersecurity or AI technology experience is a plus.
Experience supporting or managing multi‑channel campaigns across diverse audiences, segments, and channels.
Strong analytical, project management, and cross‑functional collaboration skills, with the ability to turn strategy into execution.
Familiarity with marketing automation, CRM, and project‑management tools such as Salesforce, Marketo, HubSpot, Monday.com, or Asana.
Experience using AI tools (e.g., ChatGPT) to enhance marketing workflows, content creation, campaign execution, or analysis.
Compensation Tier B: $129 K – $144 K Base. Equity offered.
Job Benefits
Health (medical, vision, dental), life, and disability insurance*
Equity stock options
Retirement plans
Paid public holidays and unlimited PTO
Paid maternity and parental leave
Leaves of absence (including caregiver leave and leave under CO’s Healthy Families and Workplaces Act)
Employee Assistance Program
* Eligibility may differ by country.
Equal Opportunity Employer HackerOne is an Equal Opportunity Employer in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, pregnancy, disability or veteran status, or any other protected characteristic as outlined by international, federal, state, or local laws. The policy applies to all employment practices, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Hiring decisions are based solely on qualifications, merit, and business needs.
For U.S. based roles only: Pursuant to the San Francisco Fair Chance Ordinance, all qualified applicants with arrest and conviction records will be considered for the position.
Visa/work permit sponsorship not available.
Employment contingent on background check.
#J-18808-Ljbffr