Director Brand Marketing & Communications
NATURE FRESH FARMS LLC, Detroit, MI, United States
Director, Brand Experiences & Communications
The Director leads how Nature Fresh Farms’ story comes to life across every audience, channel, and experience. Reporting to the SVP, Products, Brand & Marketing, this role owns the downstream activation of the brand—translating strategy into integrated campaigns, communications, and experiences that build emotional connection and commercial impact.
What You’ll Do: Integrated Marketing & Campaigns
Build and lead the annual integrated marketing calendar, aligning product launches, seasonal programs, and brand campaigns.
Develop 360° campaign strategies that drive awareness, engagement, and loyalty across retail, digital, and trade environments.
Oversee creative briefing, messaging, and cross‑functional alignment between Product, Sales, Operations, and Finance.
Translate upstream brand and product strategies into compelling narratives that differentiate Nature Fresh in the market.
Manage the measurement and reporting of campaign performance, ensuring optimization for future programs.
Communications & PR
Lead all corporate, brand, and external communications strategy.
Serve as the brand voice guardian, ensuring consistent messaging and tone across all internal and external touchpoints.
Partner with the Senior Communications Manager on media relations, executive visibility, thought leadership, and crisis communication planning.
Reinforce corporate reputation through proactive storytelling that highlights innovation, sustainability, and partnership success.
Collaborate with HR and Internal Communications to align messaging that strengthens engagement and reinforces company culture.
Social, Digital & Content
Develop and lead Nature Fresh’s digital and social content strategy, ensuring cohesive storytelling across owned, earned, and paid channels.
Oversee content creation for web, email, social media, and trade communications, ensuring creative excellence and consistency.
Manage community engagement and influencer partnerships that reflect our Win by Challenging mindset.
Use analytics and insights to inform creative strategy, track performance, and enhance brand visibility.
Partner with Marketing Operations & Workflow Manager to ensure seamless coordination and prioritization of content and campaign deliverables.
Events & Experiences
Lead execution of trade shows, retail activations, consumer events, and experiential marketing initiatives.
Ensure brand storytelling and visual identity are cohesive across physical and digital environments.
Partner with HR and People Experience teams to enhance internal brand experiences, such as company events, culture programs, and leadership communications.
Manage agency and vendor partners to deliver on time, on budget, and on brand.
Leadership, Operations & Collaboration
Build, mentor, and lead a high‑performing team across Communications, Social/Digital, and Events.
Partner closely with the VP, Product Strategy & Brand Architecture to ensure seamless alignment between upstream design and downstream activation.
Collaborate cross‑functionally with Sales, Operations, and Finance to connect marketing programs to measurable business outcomes.
Oversee agency relationships, scope management, and budget planning for all downstream marketing initiatives.
Contribute as an active member of the Marketing Leadership Team, helping shape overall departmental strategy and culture.
What You Bring:
Bachelor’s degree in Marketing, Communications, or related field.
10+ years of progressive experience in brand marketing, communications, or integrated campaign leadership within CPG, food, agriculture, or consumer brands.
Demonstrated success developing and executing multi‑channel marketing and communications programs that drive growth.
Strong leadership experience managing teams, agencies, and cross‑functional stakeholders.
Exceptional communication, storytelling, and organizational skills.
Proven ability to balance creativity with operational execution and accountability.
Experience in purpose‑driven or challenger brands.
Knowledge of retail, shopper, and trade marketing environments.
Experience with digital analytics tools and marketing automation systems.
Familiarity with sustainability and ESG storytelling.
What to Expect:
Hybrid, office‑based collaborative environment.
Some travel required for events, retail activations, or media/agency engagements.
Flexibility required during campaign launches or key company events.
Why Work With Us?
A forward‑thinking, sustainability‑driven company
Supportive, people‑first workplace culture
Opportunities for growth, learning, and development
Competitive wages and benefits
A chance to be part of something bigger than yourself
Core Values
Care – We care for our people and our communities
Challenger Mindset – We reimagine what’s possible
Service – We make things happen
Growing People – We cultivate greatness, every day
One Team – We’re stronger as one
Ready to Grow With Us? If you’re inspired to make a real impact and grow your career in an innovative, purpose‑driven environment, we’d love to hear from you!
Equal Opportunity Employer Statement Nature Fresh Farms is committed to providing an inclusive and barrier‑free work environment, beginning with the hiring process. We are an Equal Opportunity Employer and welcome applications from candidates, in accordance with all relevant legislation. Nature Fresh Farms provides an accessible environment in which all individuals have access in a way that respects the dignity and independence of people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
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The Director leads how Nature Fresh Farms’ story comes to life across every audience, channel, and experience. Reporting to the SVP, Products, Brand & Marketing, this role owns the downstream activation of the brand—translating strategy into integrated campaigns, communications, and experiences that build emotional connection and commercial impact.
What You’ll Do: Integrated Marketing & Campaigns
Build and lead the annual integrated marketing calendar, aligning product launches, seasonal programs, and brand campaigns.
Develop 360° campaign strategies that drive awareness, engagement, and loyalty across retail, digital, and trade environments.
Oversee creative briefing, messaging, and cross‑functional alignment between Product, Sales, Operations, and Finance.
Translate upstream brand and product strategies into compelling narratives that differentiate Nature Fresh in the market.
Manage the measurement and reporting of campaign performance, ensuring optimization for future programs.
Communications & PR
Lead all corporate, brand, and external communications strategy.
Serve as the brand voice guardian, ensuring consistent messaging and tone across all internal and external touchpoints.
Partner with the Senior Communications Manager on media relations, executive visibility, thought leadership, and crisis communication planning.
Reinforce corporate reputation through proactive storytelling that highlights innovation, sustainability, and partnership success.
Collaborate with HR and Internal Communications to align messaging that strengthens engagement and reinforces company culture.
Social, Digital & Content
Develop and lead Nature Fresh’s digital and social content strategy, ensuring cohesive storytelling across owned, earned, and paid channels.
Oversee content creation for web, email, social media, and trade communications, ensuring creative excellence and consistency.
Manage community engagement and influencer partnerships that reflect our Win by Challenging mindset.
Use analytics and insights to inform creative strategy, track performance, and enhance brand visibility.
Partner with Marketing Operations & Workflow Manager to ensure seamless coordination and prioritization of content and campaign deliverables.
Events & Experiences
Lead execution of trade shows, retail activations, consumer events, and experiential marketing initiatives.
Ensure brand storytelling and visual identity are cohesive across physical and digital environments.
Partner with HR and People Experience teams to enhance internal brand experiences, such as company events, culture programs, and leadership communications.
Manage agency and vendor partners to deliver on time, on budget, and on brand.
Leadership, Operations & Collaboration
Build, mentor, and lead a high‑performing team across Communications, Social/Digital, and Events.
Partner closely with the VP, Product Strategy & Brand Architecture to ensure seamless alignment between upstream design and downstream activation.
Collaborate cross‑functionally with Sales, Operations, and Finance to connect marketing programs to measurable business outcomes.
Oversee agency relationships, scope management, and budget planning for all downstream marketing initiatives.
Contribute as an active member of the Marketing Leadership Team, helping shape overall departmental strategy and culture.
What You Bring:
Bachelor’s degree in Marketing, Communications, or related field.
10+ years of progressive experience in brand marketing, communications, or integrated campaign leadership within CPG, food, agriculture, or consumer brands.
Demonstrated success developing and executing multi‑channel marketing and communications programs that drive growth.
Strong leadership experience managing teams, agencies, and cross‑functional stakeholders.
Exceptional communication, storytelling, and organizational skills.
Proven ability to balance creativity with operational execution and accountability.
Experience in purpose‑driven or challenger brands.
Knowledge of retail, shopper, and trade marketing environments.
Experience with digital analytics tools and marketing automation systems.
Familiarity with sustainability and ESG storytelling.
What to Expect:
Hybrid, office‑based collaborative environment.
Some travel required for events, retail activations, or media/agency engagements.
Flexibility required during campaign launches or key company events.
Why Work With Us?
A forward‑thinking, sustainability‑driven company
Supportive, people‑first workplace culture
Opportunities for growth, learning, and development
Competitive wages and benefits
A chance to be part of something bigger than yourself
Core Values
Care – We care for our people and our communities
Challenger Mindset – We reimagine what’s possible
Service – We make things happen
Growing People – We cultivate greatness, every day
One Team – We’re stronger as one
Ready to Grow With Us? If you’re inspired to make a real impact and grow your career in an innovative, purpose‑driven environment, we’d love to hear from you!
Equal Opportunity Employer Statement Nature Fresh Farms is committed to providing an inclusive and barrier‑free work environment, beginning with the hiring process. We are an Equal Opportunity Employer and welcome applications from candidates, in accordance with all relevant legislation. Nature Fresh Farms provides an accessible environment in which all individuals have access in a way that respects the dignity and independence of people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
#J-18808-Ljbffr