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Volunteer: 60th Anniversary Brand Strategy

TriCity Family Services (TCFS), Geneva, IL, United States


Volunteer Opportunity This is a volunteer opportunity provided by Taproot Foundation, a nonprofit creating social change through pro bono connections.

Responsibilities

Help us celebrate our 60th anniversary: conduct a brand audit and deliver strategic recommendations for a 60th anniversary rebrand.

Propose positioning, messaging themes, and suggested visual direction.

Collaborate with staff on drafts and prioritize recommendations for anniversary implementation.

Why Volunteer? A clear, values‑aligned brand will help the organization better communicate its mission of providing accessible, affordable mental health services that support, encourage, validate, and respect all. Volunteer work will strengthen visibility, trust, and anniversary outreach.

Collaboration Details We will share current brand materials, organizational history, impact examples, and make key staff available for interviews.

TriCity Family Services Mission Providing quality mental health services that are accessible and affordable. We support, encourage, validate, and respect all.

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