Social Media Specialist and Content Producer
22nd Century Technologies, Inc., Houston, TX, United States
Title:
Social Media Specialist and Content Producer
Pay Rate:
$40/HR
Location:
Remote
Work Schedule:
1st Shift, Remote
Job Description
We’re looking for a Social Media Specialist and Content Producer to turn Helix's social presence into a strategic growth channel amplifying our narrative, elevating executive voices, and driving measurable engagement with enterprise IT buyers.
This role blends hands‑on content creation with performance‑driven optimization, ensuring our social programs contribute to awareness, pipeline influence, and brand authority.
The ideal candidate is a strong & polished communicator, has a sharp understanding of social media trends, and can maintain brand voice while driving meaningful engagement.
Technical writing ability and experience with video production/editing as well as an understanding of paid social are strong advantages.
Required Skills
Content Management & Publishing
Develop, schedule, and publish content across core social platforms (e.g., LinkedIn, Reddit, YouTube)
Write clear, on brand copy tailored to each platform, audience, and objective (brand, exec social, evangelist)
Collaborate with marketing and creative teams to support integrated campaigns, develop assets, and approve content
Maintain a social calendar and adjust posting schedules as needed Strategy & Optimization
Build and scale executive social presence (e.g., CIO/C‑suite narratives), including content strategy, ghostwriting support, and performance tracking
Execute ongoing platform strategies to grow reach, engagement, and follower quality
Translate company-level messaging (e.g., AI, ServiceOps, IT economics) into social narratives that resonate with CIO, CTO, and IT leadership audiences
Identify trends, cultural moments, and industry dynamics that present opportunities for the brand
Help define and optimize audience journey across multi‑channel digital touchpoints as part of integrated campaigns
Optimize content based on performance insights and best practices Analytics & Reporting Track key metrics across platforms and deliver weekly or monthly performance reports Track contribution to business outcomes (e.g., traffic quality, pipeline influence, executive engagement), not just engagement metrics
Provide insights and recommendations to improve content, engagement, and campaign effectiveness
Monitor competitor activity and industry benchmarks Paid Social Support
Coordinate with media teams on audience targeting, creative needs, and performance tracking
Review technical specifications and ensure ads meet platform requirements
Desired Skills
2+ years' experience in social media management, communications/PR, and/or content strategy
Strong writing and editing skills, including technical or product focused copy
Proven experience managing multiple social platforms for a brand or organization
Solid understanding of platform best practices, algorithms, and emerging trends
Experience with scheduling tools (e.g., Sprout, Hootsuite, Later, Sprinklr, or native platforms)
Experience in B2B marketing (Software/SaaS preferred)
Ability to work independently, manage deadlines, and communicate clearly
Preferred Qualifications
Strong experience in social first video production, including short form formats native to Shorts/YouTube, and other emerging platforms
Ability to interpret social analytics and turn insights into actionable recommendations
Basic design skills (Canva, Adobe Express, etc.)
Comfortable working cross functionally with marketing, creative, and leadership teams
Bachelor's degree in Communications, Marketing, Journalism, or a related field (or equivalent practical experience)
Soft Skills
Detail oriented, organized, and proactive
Creative thinker with a strong sense of brand voice and storytelling
Flexible and able to adapt to shifting priorities
Polished communicator capable of strategic collaboration with executive leadership
#J-18808-Ljbffr
Social Media Specialist and Content Producer
Pay Rate:
$40/HR
Location:
Remote
Work Schedule:
1st Shift, Remote
Job Description
We’re looking for a Social Media Specialist and Content Producer to turn Helix's social presence into a strategic growth channel amplifying our narrative, elevating executive voices, and driving measurable engagement with enterprise IT buyers.
This role blends hands‑on content creation with performance‑driven optimization, ensuring our social programs contribute to awareness, pipeline influence, and brand authority.
The ideal candidate is a strong & polished communicator, has a sharp understanding of social media trends, and can maintain brand voice while driving meaningful engagement.
Technical writing ability and experience with video production/editing as well as an understanding of paid social are strong advantages.
Required Skills
Content Management & Publishing
Develop, schedule, and publish content across core social platforms (e.g., LinkedIn, Reddit, YouTube)
Write clear, on brand copy tailored to each platform, audience, and objective (brand, exec social, evangelist)
Collaborate with marketing and creative teams to support integrated campaigns, develop assets, and approve content
Maintain a social calendar and adjust posting schedules as needed Strategy & Optimization
Build and scale executive social presence (e.g., CIO/C‑suite narratives), including content strategy, ghostwriting support, and performance tracking
Execute ongoing platform strategies to grow reach, engagement, and follower quality
Translate company-level messaging (e.g., AI, ServiceOps, IT economics) into social narratives that resonate with CIO, CTO, and IT leadership audiences
Identify trends, cultural moments, and industry dynamics that present opportunities for the brand
Help define and optimize audience journey across multi‑channel digital touchpoints as part of integrated campaigns
Optimize content based on performance insights and best practices Analytics & Reporting Track key metrics across platforms and deliver weekly or monthly performance reports Track contribution to business outcomes (e.g., traffic quality, pipeline influence, executive engagement), not just engagement metrics
Provide insights and recommendations to improve content, engagement, and campaign effectiveness
Monitor competitor activity and industry benchmarks Paid Social Support
Coordinate with media teams on audience targeting, creative needs, and performance tracking
Review technical specifications and ensure ads meet platform requirements
Desired Skills
2+ years' experience in social media management, communications/PR, and/or content strategy
Strong writing and editing skills, including technical or product focused copy
Proven experience managing multiple social platforms for a brand or organization
Solid understanding of platform best practices, algorithms, and emerging trends
Experience with scheduling tools (e.g., Sprout, Hootsuite, Later, Sprinklr, or native platforms)
Experience in B2B marketing (Software/SaaS preferred)
Ability to work independently, manage deadlines, and communicate clearly
Preferred Qualifications
Strong experience in social first video production, including short form formats native to Shorts/YouTube, and other emerging platforms
Ability to interpret social analytics and turn insights into actionable recommendations
Basic design skills (Canva, Adobe Express, etc.)
Comfortable working cross functionally with marketing, creative, and leadership teams
Bachelor's degree in Communications, Marketing, Journalism, or a related field (or equivalent practical experience)
Soft Skills
Detail oriented, organized, and proactive
Creative thinker with a strong sense of brand voice and storytelling
Flexible and able to adapt to shifting priorities
Polished communicator capable of strategic collaboration with executive leadership
#J-18808-Ljbffr