Senior Copy and Communications Manager
Stoney Clover Lane, New York, NY, United States
Founded in 2009 by sisters Kendall and Libby Glazer, Stoney Clover Lane makes customizable accessories for travel and every day. We make the organization interesting. Our goal is to become your #1 accessory brand and the best way to surprise and delight friends and family as your go-to gift purchase. At Stoney Clover Lane, creating a memorable guest experience is our North Star. No detail and no occasion is too small. You can find Stoney Clover Lane online, at select retailers and in our seven storefront locations.
About The Role We’re looking for a creative, strategic, and highly organized Senior Copy & Communications Manager to lead the voice of Stoney Clover Lane and bring clarity, consistency, and storytelling magic to every message we share - across product, marketing, retail, social, and brand moments. This role is a hybrid of expert copywriting and thoughtful messaging strategy. You’ll write compelling, on-brand copy for everything from product launches to emails to packaging, while also shaping the bigger-picture narratives that bring our brand to life. You’ll partner across departments to ensure our messaging is cohesive, impactful, and customer-first no matter where or how someone engages with Stoney Clover.
What You’ll Do
Write, edit, and oversee brand copy across all touch points including email marketing, product descriptions, paid media, packaging, SMS, website, store signage, and press releases
Conceptualize and develop campaign storytelling, messaging frameworks, and launch communication strategies that align with business goals and brand positioning
Collaborate cross-functionally with marketing, creative, PR, retail, influencer, and customer service teams to ensure messaging is consistent, aligned, and tailored to each platform
Lead messaging development and approvals for brand collaborations and licensed collections (e.g Disney, Hello Kitty), ensuring all copy meets partner guidelines while staying true to the Stoney Clover Lane voice
Support storytelling and creative ideation for social content, working with the social team on campaign concepts, TikTok ideas, and on-brand messaging across channels
Write all social captions and on-asset copy needs, ensuring each piece feels native to the platform and reflective of our tone
Own and maintain LinkedIn copy and posting calendar, ensuring brand voice extends to corporate channels in a thoughtful and engaging way
Tailor messaging for segmented audiences in partnership with digital team
Own and evolve the Stoney Clover Lane brand voice guide, ensuring every piece of content feels fun, elevated, and unmistakably “us”
Manage timelines, approvals, and copy workflows to meet launch deadlines and campaign goals
Lead or mentor junior copywriters or freelance talent as needed
What We’re Looking For
5-7 years of experience in copywriting, brand communications, or editorial roles (DTC, fashion, or lifestyle preferred)
Proven track record of writing engaging, conversion-driving copy across digital channels
Experience working with brand partnerships or licensed product launches, including navigating approvals and aligning messaging
Strong messaging instincts and ability to zoom out from writing to craft larger narratives and frameworks
Deep understanding of brand storytelling and how to tailor messages to different channels and audience segments
Strategic thinker with a creative mindset and strong attention to detail
Comfortable working in a fast-paced, launch-driven environment with shifting priorities
Collaborative, organized, and excited to bring fresh ideas to the table
Bonus Points If You
Have experience developing messaging for influencer campaigns or branded partnerships
Are skilled in customer segmentation or retention marketing strategies
Have a background in PR, editorial planning, or internal communications
Understand and love the Stoney Clover Lane customer
#J-18808-Ljbffr
About The Role We’re looking for a creative, strategic, and highly organized Senior Copy & Communications Manager to lead the voice of Stoney Clover Lane and bring clarity, consistency, and storytelling magic to every message we share - across product, marketing, retail, social, and brand moments. This role is a hybrid of expert copywriting and thoughtful messaging strategy. You’ll write compelling, on-brand copy for everything from product launches to emails to packaging, while also shaping the bigger-picture narratives that bring our brand to life. You’ll partner across departments to ensure our messaging is cohesive, impactful, and customer-first no matter where or how someone engages with Stoney Clover.
What You’ll Do
Write, edit, and oversee brand copy across all touch points including email marketing, product descriptions, paid media, packaging, SMS, website, store signage, and press releases
Conceptualize and develop campaign storytelling, messaging frameworks, and launch communication strategies that align with business goals and brand positioning
Collaborate cross-functionally with marketing, creative, PR, retail, influencer, and customer service teams to ensure messaging is consistent, aligned, and tailored to each platform
Lead messaging development and approvals for brand collaborations and licensed collections (e.g Disney, Hello Kitty), ensuring all copy meets partner guidelines while staying true to the Stoney Clover Lane voice
Support storytelling and creative ideation for social content, working with the social team on campaign concepts, TikTok ideas, and on-brand messaging across channels
Write all social captions and on-asset copy needs, ensuring each piece feels native to the platform and reflective of our tone
Own and maintain LinkedIn copy and posting calendar, ensuring brand voice extends to corporate channels in a thoughtful and engaging way
Tailor messaging for segmented audiences in partnership with digital team
Own and evolve the Stoney Clover Lane brand voice guide, ensuring every piece of content feels fun, elevated, and unmistakably “us”
Manage timelines, approvals, and copy workflows to meet launch deadlines and campaign goals
Lead or mentor junior copywriters or freelance talent as needed
What We’re Looking For
5-7 years of experience in copywriting, brand communications, or editorial roles (DTC, fashion, or lifestyle preferred)
Proven track record of writing engaging, conversion-driving copy across digital channels
Experience working with brand partnerships or licensed product launches, including navigating approvals and aligning messaging
Strong messaging instincts and ability to zoom out from writing to craft larger narratives and frameworks
Deep understanding of brand storytelling and how to tailor messages to different channels and audience segments
Strategic thinker with a creative mindset and strong attention to detail
Comfortable working in a fast-paced, launch-driven environment with shifting priorities
Collaborative, organized, and excited to bring fresh ideas to the table
Bonus Points If You
Have experience developing messaging for influencer campaigns or branded partnerships
Are skilled in customer segmentation or retention marketing strategies
Have a background in PR, editorial planning, or internal communications
Understand and love the Stoney Clover Lane customer
#J-18808-Ljbffr