Digital Campaign Manager
Eastman Kodak Company, Rochester, NY, United States
Role Overview
The Digital Campaign Manager reports to the Senior Digital Campaign Manager and supports the planning, execution, and optimization of multi-channel B2B digital campaigns— including email, SEO, AIO, social, web, and SMS. This role translates campaign strategy into execution, optimizes performance across the sales funnel, and ensures strong alignment with Sales using marketing automation (HubSpot) and CRM (Salesforce) to nurture prospects and drive pipeline growth.
Responsibilities
Contribute channel‑level expertise to campaign planning, including campaign flow, sequencing, asset mix, execution plans, and timelines
Execute and manage campaigns across email and digital channels, including audience segmentation, templates, automation workflows, landing pages, personalization, and A/B testing
Coordinate with Sales and Field Marketing to support effective lead handoff, follow‑up, and pipeline growth
Monitor campaign performance against defined KPIs and funnel metrics; identify insights and optimization opportunities
Prepare and deliver campaign performance reports and dashboards with clear findings and recommendations
Qualifications & Skills
3-5 years of experience in B2B digital marketing, demand generation, or campaign management
Hands‑on experience across email, SEO, social media, SMS, and content‑driven digital campaigns
Working knowledge of marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce)
Strong understanding of the B2B buyer journey and sales funnel optimization
Analytical mindset with experience interpreting campaign performance data and metrics
Strong project management, communication, and cross‑functional collaboration skills
Education
Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field required
Equivalent professional experience may be considered in lieu of a degree
Marketing or analytics certifications (e.g., HubSpot, Salesforce, Google Analytics) are a plus
Location Remote in the U.S. or Canada. Work schedule will be on EST hours.
EOE Policy Statement:
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.
Estimated Salary:
$70,000 - $80,000
Experience Level:
0-5 Years
#J-18808-Ljbffr
Responsibilities
Contribute channel‑level expertise to campaign planning, including campaign flow, sequencing, asset mix, execution plans, and timelines
Execute and manage campaigns across email and digital channels, including audience segmentation, templates, automation workflows, landing pages, personalization, and A/B testing
Coordinate with Sales and Field Marketing to support effective lead handoff, follow‑up, and pipeline growth
Monitor campaign performance against defined KPIs and funnel metrics; identify insights and optimization opportunities
Prepare and deliver campaign performance reports and dashboards with clear findings and recommendations
Qualifications & Skills
3-5 years of experience in B2B digital marketing, demand generation, or campaign management
Hands‑on experience across email, SEO, social media, SMS, and content‑driven digital campaigns
Working knowledge of marketing automation platforms (HubSpot preferred) and CRM systems (Salesforce)
Strong understanding of the B2B buyer journey and sales funnel optimization
Analytical mindset with experience interpreting campaign performance data and metrics
Strong project management, communication, and cross‑functional collaboration skills
Education
Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field required
Equivalent professional experience may be considered in lieu of a degree
Marketing or analytics certifications (e.g., HubSpot, Salesforce, Google Analytics) are a plus
Location Remote in the U.S. or Canada. Work schedule will be on EST hours.
EOE Policy Statement:
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.
Estimated Salary:
$70,000 - $80,000
Experience Level:
0-5 Years
#J-18808-Ljbffr