Field Marketing - Associate Manager - Commercial
Veeva Systems, Inc., New York, NY, United States
The Role
Veeva is looking for an Associate Manager, Field Marketing to join our growing team. This is a great opportunity for someone looking to learn from and contribute to a high-caliber team at a high‑growth company. This role will make a real impact across many marketing focuses, including retention marketing, demand generation, digital marketing, events, and ABM programs. This position supports the creation and execution of marketing programs for Veeva’s Commercial products. If you are resourceful, results‑driven, and a team player who strives for excellence and thrives in a fast‑paced environment, this could be a great role for you.
What You’ll Do
Lead and support a broad mix of marketing programs across channels, including email, paid and organic LinkedIn, live and virtual events, and ABM
Take full ownership of assigned programs focused on customer retention and success, as well as demand generation
Demonstrate excellent project management skills and execute integrated campaigns from start to finish
Write compelling email, landing page, and social media copy that leads with customer voice and value
Understand program measurement and analyze results of assigned campaigns, using data to improve future programs
Coordinate with internal teams such as product marketing, creative services, content, product, customer success, sales, public relations, and digital marketing to manage program components
Contribute to planning cycles by bringing recommendations based on results
Assist with weekly, monthly, and annual campaign reporting and metrics
Become an expert end user of Veeva’s Marketo instance, able to fully execute programs end to end and capture the data needed for program measurement
Requirements
2+ years of relevant B2B software marketing experience with a proven ability to excel in a fast-paced environment
Strong oral and written communication skills with proven experience writing engaging, value-driven, and customer-first campaign copy (landing pages, emails, organic and paid social posts, etc.)
Experience project managing and executing marketing campaigns
Some experience with marketing automation (Marketo, Hubspot, or Pardot) and familiarity with CRM systems
Detail-oriented, data-driven, and willing to dig in to get things done
Has a growth mindset: self-motivated, welcomes challenges, and pushes themselves to learn and grow
Working knowledge and some experience across various marketing channels such as email, paid and organic social, live and virtual events, and advertising
Nice to Have
Experience in a high-growth software or technology company
Advanced Excel skills for data analysis
Experience with account-based marketing programs
Experience using Asana, or a similar tool, for project management
Perks & Benefits
Medical, dental, vision, and basic life insurance
Flexible PTO and company paid holidays
Retirement programs
1% charitable giving program
Compensation
Base pay: $65,000 - $115,000
The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.
Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.
Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at talent_accommodations@veeva.com.
#J-18808-Ljbffr
What You’ll Do
Lead and support a broad mix of marketing programs across channels, including email, paid and organic LinkedIn, live and virtual events, and ABM
Take full ownership of assigned programs focused on customer retention and success, as well as demand generation
Demonstrate excellent project management skills and execute integrated campaigns from start to finish
Write compelling email, landing page, and social media copy that leads with customer voice and value
Understand program measurement and analyze results of assigned campaigns, using data to improve future programs
Coordinate with internal teams such as product marketing, creative services, content, product, customer success, sales, public relations, and digital marketing to manage program components
Contribute to planning cycles by bringing recommendations based on results
Assist with weekly, monthly, and annual campaign reporting and metrics
Become an expert end user of Veeva’s Marketo instance, able to fully execute programs end to end and capture the data needed for program measurement
Requirements
2+ years of relevant B2B software marketing experience with a proven ability to excel in a fast-paced environment
Strong oral and written communication skills with proven experience writing engaging, value-driven, and customer-first campaign copy (landing pages, emails, organic and paid social posts, etc.)
Experience project managing and executing marketing campaigns
Some experience with marketing automation (Marketo, Hubspot, or Pardot) and familiarity with CRM systems
Detail-oriented, data-driven, and willing to dig in to get things done
Has a growth mindset: self-motivated, welcomes challenges, and pushes themselves to learn and grow
Working knowledge and some experience across various marketing channels such as email, paid and organic social, live and virtual events, and advertising
Nice to Have
Experience in a high-growth software or technology company
Advanced Excel skills for data analysis
Experience with account-based marketing programs
Experience using Asana, or a similar tool, for project management
Perks & Benefits
Medical, dental, vision, and basic life insurance
Flexible PTO and company paid holidays
Retirement programs
1% charitable giving program
Compensation
Base pay: $65,000 - $115,000
The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.
Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.
Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at talent_accommodations@veeva.com.
#J-18808-Ljbffr