Visual Identity Lead
Northern Trust, Chicago, IL, United States
About Northern Trust
Northern Trust, a Fortune 500 company, is a globally recognized, award‑winning financial institution that has been in continuous operation since 1889. We provide innovative financial services and guidance to the world’s most successful individuals, families, and institutions while remaining true to our enduring principles of service, expertise, and integrity.
Role / Department Visual Identity Lead / Digital Marketing
Key Responsibilities
Define how the Visual Identity team operates, collaborates, and delivers value across the organization.
Establish foundational processes, QA standards, and governance models that ensure brand consistency.
Develop and socialize the vision for how our visual identity evolves and scales.
Supervise a designer, providing coaching, direction and clear expectations.
Set daily priorities, manage workloads, and ensure the work is resourced and supported.
Serve as the primary guardian of our visual brand system—templates, guidelines, assets, iconography and digital components.
Ensure all creative work reflects the company’s brand strategy, meets accessibility standards, and aligns with industry best practices for financial services.
Audit creative work and partner with teams to ensure consistent and compliant brand expression.
Work closely with Marketing, Communications, Digital, Compliance, and Product teams to create alignment and drive adoption.
Educate internal partners on best practices and champion a unified visual expression across departments.
Identify opportunities to improve efficiency, standardize workflows, and streamline design operations through technology.
Troubleshoot daily issues and ensure high‑quality creative output.
Skills and Qualifications
Bachelor of Fine Arts (BFA) in Graphic Design, Bachelor of Design or equivalent
7–10+ years of experience in visual design, brand systems, or identity management
Previous supervisory or team‑lead experience
Proven ability to build, refine, or scale a design or brand governance function
Expertise in typography, layout, color systems, and multichannel visual identity
Strong communication and relationship‑building skills
Experience navigating complex enterprises; financial services or regulated industry experience is a plus
Proficiency with Figma, Adobe Creative Cloud, and brand management tools
Balance of strategic thinking, operational rigor, and a meticulous eye for detail
Background in design tooling systems (Adobe Express, Adobe Assets)
Exceptional attention to detail and ability to manage multiple projects with tight timelines
Portfolio required for consideration
Collaborative and adaptable: able to navigate team dynamics, timelines, and client contexts while delivering exceptional design
Growth‑oriented and resilient: open to feedback, eager to iterate, and comfortable learning through experimentation and critique
Curious and proactive: able to generate ideas, take initiative, and contribute wherever needed, from early exploration to final delivery
Working Model Hybrid (balanced office and remote work).
Salary Range $114,700 – 194,900 USD. Salary is a good faith estimate of base pay. Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension), health and welfare benefits, paid time off, parental and caregiver leave, life & accident insurance, and other voluntary and well‑being benefits. A discretionary bonus program that may include an equity component is also available.
Reasonable Accommodation Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at MyHRHelp@ntrs.com.
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Role / Department Visual Identity Lead / Digital Marketing
Key Responsibilities
Define how the Visual Identity team operates, collaborates, and delivers value across the organization.
Establish foundational processes, QA standards, and governance models that ensure brand consistency.
Develop and socialize the vision for how our visual identity evolves and scales.
Supervise a designer, providing coaching, direction and clear expectations.
Set daily priorities, manage workloads, and ensure the work is resourced and supported.
Serve as the primary guardian of our visual brand system—templates, guidelines, assets, iconography and digital components.
Ensure all creative work reflects the company’s brand strategy, meets accessibility standards, and aligns with industry best practices for financial services.
Audit creative work and partner with teams to ensure consistent and compliant brand expression.
Work closely with Marketing, Communications, Digital, Compliance, and Product teams to create alignment and drive adoption.
Educate internal partners on best practices and champion a unified visual expression across departments.
Identify opportunities to improve efficiency, standardize workflows, and streamline design operations through technology.
Troubleshoot daily issues and ensure high‑quality creative output.
Skills and Qualifications
Bachelor of Fine Arts (BFA) in Graphic Design, Bachelor of Design or equivalent
7–10+ years of experience in visual design, brand systems, or identity management
Previous supervisory or team‑lead experience
Proven ability to build, refine, or scale a design or brand governance function
Expertise in typography, layout, color systems, and multichannel visual identity
Strong communication and relationship‑building skills
Experience navigating complex enterprises; financial services or regulated industry experience is a plus
Proficiency with Figma, Adobe Creative Cloud, and brand management tools
Balance of strategic thinking, operational rigor, and a meticulous eye for detail
Background in design tooling systems (Adobe Express, Adobe Assets)
Exceptional attention to detail and ability to manage multiple projects with tight timelines
Portfolio required for consideration
Collaborative and adaptable: able to navigate team dynamics, timelines, and client contexts while delivering exceptional design
Growth‑oriented and resilient: open to feedback, eager to iterate, and comfortable learning through experimentation and critique
Curious and proactive: able to generate ideas, take initiative, and contribute wherever needed, from early exploration to final delivery
Working Model Hybrid (balanced office and remote work).
Salary Range $114,700 – 194,900 USD. Salary is a good faith estimate of base pay. Northern Trust provides a comprehensive benefits package including retirement benefits (401k and pension), health and welfare benefits, paid time off, parental and caregiver leave, life & accident insurance, and other voluntary and well‑being benefits. A discretionary bonus program that may include an equity component is also available.
Reasonable Accommodation Northern Trust is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation for any part of the employment process, please email our HR Service Center at MyHRHelp@ntrs.com.
#J-18808-Ljbffr