Freelancer - Creative Producer UGC TikTok & Snapchat
Flo, Poland, NY, United States
Freelancer - Creative Producer UGC TikTok & Snapchat
Poland
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
We’re looking for a Creative Producer focused on UGC video for TikTok and Snapchat within the Social Growth team. This role sits at the core of our content engine, responsible for producing and scaling high-performing video assets across organic and paid UA.
This is a production-first role. You will own the full creative cycle end to end: from hypotheses and scripting to testing, iteration, and scaling. Working closely with creators, editors, and UA, you’ll ensure a constant flow of assets that drive installs.
Your focus is turning insights into high-volume production, rigorously testing creatives, and scaling winning concepts through structured iteration. The goal is to build a repeatable system that consistently produces top-performing creatives.
You’ll be responsible for:
Developing and prioritising creative concepts based on performance signals and market insights
Translating insights into scripts and creative briefs
Leading UGC video production across creators, influencers, and editors to deliver consistent output
Partnering with UA to test creatives and evaluate performance
Identifying winning concepts and scaling them through structured iteration
Continuously improving creative output based on results and platform dynamics
Your experience
Must-have:
2+ years in UGC production or performance creative
Strong experience with TikTok and short-form video production
Solid understanding of creative testing and iteration at scale
Experience working with creators, influencers, or UGC pipelines
Ability to produce high volumes of content without compromising quality
Ability to translate insights into scripts and clear creative briefs
High ownership mindset with ability to operate at speed and scale output
Fluent English with proven experience creating content for US audiences
Experience managing creative production resources, including budgeting and allocation
Experience working collaboratively with motion designers and video editors
What success looks like
Consistent pipeline of high-quality UGC video assets delivered at speed and volume
Clear system for testing and iterating creatives, with fast turnaround cycles
Regular identification and scaling of winning concepts across TikTok and Snapchat
Increased contribution of UGC creatives to paid UA performance
Measurable improvements in key metrics such as CPI and ROAS driven by creative output
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you’ll get
Competitive salary and annual reviews
Opportunity to participate in Flo’s performance incentive scheme
Paid holiday, sick leave, and female health leave
Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
Accelerated professional growth through world-changing work and learning support
In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
5-week fully paid sabbatical at 5-year Floversary
Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
#J-18808-Ljbffr
500M+ downloads. 80M+ monthly users. A decade of building – and we’re still accelerating.
Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down.
With 7M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The job
We’re looking for a Creative Producer focused on UGC video for TikTok and Snapchat within the Social Growth team. This role sits at the core of our content engine, responsible for producing and scaling high-performing video assets across organic and paid UA.
This is a production-first role. You will own the full creative cycle end to end: from hypotheses and scripting to testing, iteration, and scaling. Working closely with creators, editors, and UA, you’ll ensure a constant flow of assets that drive installs.
Your focus is turning insights into high-volume production, rigorously testing creatives, and scaling winning concepts through structured iteration. The goal is to build a repeatable system that consistently produces top-performing creatives.
You’ll be responsible for:
Developing and prioritising creative concepts based on performance signals and market insights
Translating insights into scripts and creative briefs
Leading UGC video production across creators, influencers, and editors to deliver consistent output
Partnering with UA to test creatives and evaluate performance
Identifying winning concepts and scaling them through structured iteration
Continuously improving creative output based on results and platform dynamics
Your experience
Must-have:
2+ years in UGC production or performance creative
Strong experience with TikTok and short-form video production
Solid understanding of creative testing and iteration at scale
Experience working with creators, influencers, or UGC pipelines
Ability to produce high volumes of content without compromising quality
Ability to translate insights into scripts and clear creative briefs
High ownership mindset with ability to operate at speed and scale output
Fluent English with proven experience creating content for US audiences
Experience managing creative production resources, including budgeting and allocation
Experience working collaboratively with motion designers and video editors
What success looks like
Consistent pipeline of high-quality UGC video assets delivered at speed and volume
Clear system for testing and iterating creatives, with fast turnaround cycles
Regular identification and scaling of winning concepts across TikTok and Snapchat
Increased contribution of UGC creatives to paid UA performance
Measurable improvements in key metrics such as CPI and ROAS driven by creative output
How we work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar.
You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What you’ll get
Competitive salary and annual reviews
Opportunity to participate in Flo’s performance incentive scheme
Paid holiday, sick leave, and female health leave
Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
Accelerated professional growth through world-changing work and learning support
In-person collaboration and work in a hybrid model, with 3 days per week spent in the office
5-week fully paid sabbatical at 5-year Floversary
Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, equity and inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities. Read our privacy notice for job applicants.
#J-18808-Ljbffr