SEO Specialist Job at The Master Lock Company in Deerfield
The Master Lock Company, Deerfield, IL, United States
Company Description
Fortune Brands Innovations, Inc. is an industry‑leading home, security and digital products company dedicated to elevating lives by transforming spaces into havens.
Job Title Search Engine Optimization Specialist
Location Hybrid role based in Deerfield, IL, with the option for remote work on Mondays and Fridays.
What You Will Be Doing
Conduct keyword research and competitor analysis to identify high‑value target keywords for website optimization and content creation.
Lead website audits and address technical SEO issues that hinder search engine visibility.
Identify opportunities to improve website architecture, page speed, mobile responsiveness, schema markup, and internal linking to support crawlability and indexing.
Integrate SEO best practices with GEO and AI‑driven search techniques to create FAQ content, landing pages, and educational resources optimized for both traditional search and LLMs.
Collaborate with Category and Product Management teams to develop product detail page content that enhances discoverability and conversion for eCommerce and owned websites.
Write engaging, informative content—including website copy, landing pages, blog posts, PDPs, and meta descriptions—that is optimized for search and LLMs and aligned with brand voice.
Create and maintain SEO playbooks with guidelines and best practices for eCommerce and owned sites.
Manage day‑to‑day relationships with agency partners, ensuring alignment on priorities, deliverables, and brand standards.
Track and analyze website performance metrics such as organic traffic, rankings, and conversions using analytics tools, staying up‑to‑date on SEO trends, algorithm changes, GEO best practices, and AI search impacts.
Partner closely with eCommerce, marketing, paid media, and product teams to develop and execute SEO strategies.
Communicate effectively with stakeholders to ensure alignment with overall business goals.
Qualifications
3–5 years of SEO experience with a proven record of increasing organic traffic and conversions (ideally within a consumer‑packaged goods environment).
Strong understanding of SEO and GEO best practices, search‑engine algorithms, and technical SEO factors; experience supporting content and SEO in a B2C/DTC space.
Experience conducting keyword research and analyzing website performance data using SEO tools.
Strong interpersonal and relationship‑building abilities and a collaborative mindset.
Proficiency with Microsoft Office and SEO software such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, JungleScout, etc.
Detail‑oriented, self‑starter with a strong ownership mentality and excellent time‑management and organizational skills.
Nice to Have
Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
Excellent writing, editing, and proofreading skills with a flair for crafting engaging and persuasive copy.
Additional Information Fortune Brands offers a fair and equitable pay structure. The base salary range for this role is $56,000 – $84,700 USD. In addition to base salary, employees may participate in an annual bonus plan based on company and individual performance or a role‑based sales incentive plan. Employees also receive competitive health plans, a market‑leading 401(k) program with company contribution, product discounts, flexible time‑off benefits, adoption benefits, and various employee‑resource groups.
Equal Employment Opportunity Fortune Brands is an equal‑opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.
Reasonable Accommodations Fortune Brands is committed to providing reasonable accommodations to individuals with disabilities. Please contact us at fbinleave.fbhs@fbin.com with details of your accommodation needs.
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Job Title Search Engine Optimization Specialist
Location Hybrid role based in Deerfield, IL, with the option for remote work on Mondays and Fridays.
What You Will Be Doing
Conduct keyword research and competitor analysis to identify high‑value target keywords for website optimization and content creation.
Lead website audits and address technical SEO issues that hinder search engine visibility.
Identify opportunities to improve website architecture, page speed, mobile responsiveness, schema markup, and internal linking to support crawlability and indexing.
Integrate SEO best practices with GEO and AI‑driven search techniques to create FAQ content, landing pages, and educational resources optimized for both traditional search and LLMs.
Collaborate with Category and Product Management teams to develop product detail page content that enhances discoverability and conversion for eCommerce and owned websites.
Write engaging, informative content—including website copy, landing pages, blog posts, PDPs, and meta descriptions—that is optimized for search and LLMs and aligned with brand voice.
Create and maintain SEO playbooks with guidelines and best practices for eCommerce and owned sites.
Manage day‑to‑day relationships with agency partners, ensuring alignment on priorities, deliverables, and brand standards.
Track and analyze website performance metrics such as organic traffic, rankings, and conversions using analytics tools, staying up‑to‑date on SEO trends, algorithm changes, GEO best practices, and AI search impacts.
Partner closely with eCommerce, marketing, paid media, and product teams to develop and execute SEO strategies.
Communicate effectively with stakeholders to ensure alignment with overall business goals.
Qualifications
3–5 years of SEO experience with a proven record of increasing organic traffic and conversions (ideally within a consumer‑packaged goods environment).
Strong understanding of SEO and GEO best practices, search‑engine algorithms, and technical SEO factors; experience supporting content and SEO in a B2C/DTC space.
Experience conducting keyword research and analyzing website performance data using SEO tools.
Strong interpersonal and relationship‑building abilities and a collaborative mindset.
Proficiency with Microsoft Office and SEO software such as Google Search Console, Google Analytics, Ahrefs, SEMrush, Screaming Frog, JungleScout, etc.
Detail‑oriented, self‑starter with a strong ownership mentality and excellent time‑management and organizational skills.
Nice to Have
Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
Excellent writing, editing, and proofreading skills with a flair for crafting engaging and persuasive copy.
Additional Information Fortune Brands offers a fair and equitable pay structure. The base salary range for this role is $56,000 – $84,700 USD. In addition to base salary, employees may participate in an annual bonus plan based on company and individual performance or a role‑based sales incentive plan. Employees also receive competitive health plans, a market‑leading 401(k) program with company contribution, product discounts, flexible time‑off benefits, adoption benefits, and various employee‑resource groups.
Equal Employment Opportunity Fortune Brands is an equal‑opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.
Reasonable Accommodations Fortune Brands is committed to providing reasonable accommodations to individuals with disabilities. Please contact us at fbinleave.fbhs@fbin.com with details of your accommodation needs.
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