Senior Product Marketing Specialist
Generac, Sussex, WI, United States
Responsibilities
Support Product Marketing Managers in executing commercialization initiatives across Industrial, Mobile, Data Center, Microgrid, and Energy portfolios
Own development and refresh of product marketing assets beyond core launches (e.g., legacy updates, battlecards, sales FAQs, sizzle videos, social media)
Ensure materials are accurate, market‑ready, and aligned to product positioning and launch priorities
Event-Driven Storytelling & Market Visibility
Support Product Marketing efforts to increase visibility and credibility through industry events, speaking opportunities, and thought leadership
Coordinate speaker submissions, industry content opportunities, and event messaging in partnership with PR, Events, Creative, and leadership
Tactical Execution & Shared Services Coordination
Own tactical execution and follow‑through for product marketing initiatives across Creative, Web, PR, and other shared services teams
Translate product marketing priorities into clear briefs, track progress, and manage revisions and approvals
Product‑Led Demand Generation Support
Execute product‑aligned demand generation campaigns for Mobile and Industrial Generator businesses
Leverage ZoomInfo and 6Sense insights to support Marketing Cloud nurture and drip campaigns
Partner with ABM and Demand Gen teams to ensure product marketing strategy is reflected in campaign execution
Systems, Communication, and Cross‑Team Alignment
Build reusable product marketing systems, including asset libraries and messaging frameworks
Support optimization of SharePoint and Marketing Comms Hub experiences to improve clarity and asset discoverability
Support ongoing internal initiatives such as Industrial “Next Level Quality” (NLQ) through coordinated internal marketing materials
Education Bachelor's degree in Marketing, Business, or a related field or relevant experience.
Work Experience
5 years of experience in marketing roles with a focus on campaign management, digital marketing, content creation, or analytics.
Experience managing a budget
Experience in Microsoft programs and Salesforce Marketing Cloud
Experience in B2B and B2C marketing
Knowledge / Skills / Abilities
Ability to successfully manage marketing campaigns and achieve measurable results
Demonstrated strong organizational and project management skills
Strong analytic skills including the ability to work with spreadsheets and databases to interpret data and generate actionable insights.
Excellent written and verbal communication skills.
Creative thinking and ability to develop innovative marketing strategies.
Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
Preferred Job Requirements Education Previous experience using SAP or equivalent ERP.
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Support Product Marketing Managers in executing commercialization initiatives across Industrial, Mobile, Data Center, Microgrid, and Energy portfolios
Own development and refresh of product marketing assets beyond core launches (e.g., legacy updates, battlecards, sales FAQs, sizzle videos, social media)
Ensure materials are accurate, market‑ready, and aligned to product positioning and launch priorities
Event-Driven Storytelling & Market Visibility
Support Product Marketing efforts to increase visibility and credibility through industry events, speaking opportunities, and thought leadership
Coordinate speaker submissions, industry content opportunities, and event messaging in partnership with PR, Events, Creative, and leadership
Tactical Execution & Shared Services Coordination
Own tactical execution and follow‑through for product marketing initiatives across Creative, Web, PR, and other shared services teams
Translate product marketing priorities into clear briefs, track progress, and manage revisions and approvals
Product‑Led Demand Generation Support
Execute product‑aligned demand generation campaigns for Mobile and Industrial Generator businesses
Leverage ZoomInfo and 6Sense insights to support Marketing Cloud nurture and drip campaigns
Partner with ABM and Demand Gen teams to ensure product marketing strategy is reflected in campaign execution
Systems, Communication, and Cross‑Team Alignment
Build reusable product marketing systems, including asset libraries and messaging frameworks
Support optimization of SharePoint and Marketing Comms Hub experiences to improve clarity and asset discoverability
Support ongoing internal initiatives such as Industrial “Next Level Quality” (NLQ) through coordinated internal marketing materials
Education Bachelor's degree in Marketing, Business, or a related field or relevant experience.
Work Experience
5 years of experience in marketing roles with a focus on campaign management, digital marketing, content creation, or analytics.
Experience managing a budget
Experience in Microsoft programs and Salesforce Marketing Cloud
Experience in B2B and B2C marketing
Knowledge / Skills / Abilities
Ability to successfully manage marketing campaigns and achieve measurable results
Demonstrated strong organizational and project management skills
Strong analytic skills including the ability to work with spreadsheets and databases to interpret data and generate actionable insights.
Excellent written and verbal communication skills.
Creative thinking and ability to develop innovative marketing strategies.
Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
Preferred Job Requirements Education Previous experience using SAP or equivalent ERP.
#J-18808-Ljbffr