Growth Marketing Director
Bubble Down Car Wash, Tampa, FL, United States
About the Role
Join our dynamic, fast‑growing express car wash company where innovation meets sparkling results! We’re laser‑focused on accelerating membership growth, fostering unbreakable customer loyalty, and delivering measurable performance that drives our success.
Description This role is where data and analytics meet real‑world customer behavior and preferences. You’ll turn marketing investments into tangible business triumphs by optimizing paid channels, boosting acquisition efficiency, minimizing churn, and building clear, actionable reporting systems that give leadership instant visibility into performance drivers.
This is a high‑impact, numbers‑driven position perfect for someone who thrives on understanding customer economics, mastering platforms, crafting powerful dashboards, challenging assumptions, and making confident decisions rooted in data. You’ll transform raw insights into strategies that shape how customers discover us, stay with us, and become lifelong advocates.
Collaborating closely with the Director of Marketing on strategy and the COO on performance accountability, you’ll enjoy true ownership in a fast‑moving environment where your work directly influences growth and profitability. If you’re energized by building scalable systems, squeezing more value from every marketing dollar, and connecting short‑term tactics to long‑term customer lifetime value—this is your opportunity to make a meaningful, visible impact.
What You Will Own: The Full Customer Journey Attract & Acquire New Customers
Drive awareness and bring customers to our sites to experience the best car wash in Florida through mostly digital channels (Google, Meta, LSA, etc.) plus any high‑ROI promotions or mediums
Oversee paid media performance, budget pacing, and spend efficiency across platforms
Monitor and optimise key metrics: CAC, conversion rates, ROI, and overall acquisition cost
Support go‑to‑market campaigns and partner with site leadership to align on‑location promotions
Maintain accurate tracking, platform integrity, and vendor management where needed
Optimize & Adapt in Real Time
Continuously test, tweak, and refine promotions, offers, messaging, and timing
Measure efficacy rigorously—double down on what’s working, cut what’s not
Forecast performance, pace budgets, and pivot quickly based on data
Understand Behavior & Maximise Retention
Analyse customer behaviour, churn trends, and at‑risk signals to pre‑empt issues or react fast
Develop and execute targeted interventions, lifecycle campaigns (email, SMS), and personalised offers/membership plan adjustments
Craft and implement loyalty incentives that boost retention and increase lifetime value
Connect every acquisition touchpoint to long‑term outcomes and membership loyalty
Track Happiness & Drive Continuous Improvement
Monitor customer satisfaction through reviews, feedback channels, surveys, and other signals
Surface actionable insights and recommend site‑level improvements to operations and staff
Collaborate across teams to elevate the overall customer experience
Build Rigorous Systems & Visibility
Design and maintain executive‑ready dashboards, models, and reporting infrastructure (Google Sheets/Excel or similar)
Define and track clear KPIs across the entire customer journey—from awareness to advocacy
Turn raw data into clear recommendations, documented learnings, and repeatable processes
Own internal data access, integrity, and performance accountability
Execution Expectations
Hands‑on platform management and daily optimisation
Advanced Excel/Google Sheets skills for modelling, dashboards, and forecasting
Clear, structured communication of insights to leadership
Relentless testing and optimisation mindset
Strong collaboration with Marketing, Operations, Site Teams, and Leadership
Success Looks Like
A rapidly growing membership base across all sites, with consistent net adds and strong conversion from first‑time visitors to loyal members
Increasing average membership term/length (longer stays = stronger loyalty and higher lifetime value through proactive retention tactics)
Controlled and efficient CAC—acquiring high‑quality members at sustainable costs while maximising ROI on every marketing dollar spent
Happy customers reflected through more positive organic reviews, higher satisfaction signals, and fewer complaints—fueling word‑of‑mouth growth
A powerful digital ecosystem (dashboards, automated alerts, integrated KPIs) that monitors the full customer journey in real time, enabling fast, accurate decisions and continuous improvement
Qualifications
5+ years in performance marketing, lifecycle marketing, growth, or a similar analytical role
Strong hands‑on experience with Meta, Google Ads, local paid search, and CRM/lifecycle tools
Advanced Excel or Google Sheets proficiency (formulas, modelling, dashboards)
Proven track record using data to drive customer acquisition, retention, and loyalty
Sharp business acumen, customer empathy, and the ability to translate insights for non‑technical leaders
Comfort owning end‑to‑end metrics and processes in a fast‑paced environment
We are open to candidates who can operate at a Director level for expanded strategic ownership
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Description This role is where data and analytics meet real‑world customer behavior and preferences. You’ll turn marketing investments into tangible business triumphs by optimizing paid channels, boosting acquisition efficiency, minimizing churn, and building clear, actionable reporting systems that give leadership instant visibility into performance drivers.
This is a high‑impact, numbers‑driven position perfect for someone who thrives on understanding customer economics, mastering platforms, crafting powerful dashboards, challenging assumptions, and making confident decisions rooted in data. You’ll transform raw insights into strategies that shape how customers discover us, stay with us, and become lifelong advocates.
Collaborating closely with the Director of Marketing on strategy and the COO on performance accountability, you’ll enjoy true ownership in a fast‑moving environment where your work directly influences growth and profitability. If you’re energized by building scalable systems, squeezing more value from every marketing dollar, and connecting short‑term tactics to long‑term customer lifetime value—this is your opportunity to make a meaningful, visible impact.
What You Will Own: The Full Customer Journey Attract & Acquire New Customers
Drive awareness and bring customers to our sites to experience the best car wash in Florida through mostly digital channels (Google, Meta, LSA, etc.) plus any high‑ROI promotions or mediums
Oversee paid media performance, budget pacing, and spend efficiency across platforms
Monitor and optimise key metrics: CAC, conversion rates, ROI, and overall acquisition cost
Support go‑to‑market campaigns and partner with site leadership to align on‑location promotions
Maintain accurate tracking, platform integrity, and vendor management where needed
Optimize & Adapt in Real Time
Continuously test, tweak, and refine promotions, offers, messaging, and timing
Measure efficacy rigorously—double down on what’s working, cut what’s not
Forecast performance, pace budgets, and pivot quickly based on data
Understand Behavior & Maximise Retention
Analyse customer behaviour, churn trends, and at‑risk signals to pre‑empt issues or react fast
Develop and execute targeted interventions, lifecycle campaigns (email, SMS), and personalised offers/membership plan adjustments
Craft and implement loyalty incentives that boost retention and increase lifetime value
Connect every acquisition touchpoint to long‑term outcomes and membership loyalty
Track Happiness & Drive Continuous Improvement
Monitor customer satisfaction through reviews, feedback channels, surveys, and other signals
Surface actionable insights and recommend site‑level improvements to operations and staff
Collaborate across teams to elevate the overall customer experience
Build Rigorous Systems & Visibility
Design and maintain executive‑ready dashboards, models, and reporting infrastructure (Google Sheets/Excel or similar)
Define and track clear KPIs across the entire customer journey—from awareness to advocacy
Turn raw data into clear recommendations, documented learnings, and repeatable processes
Own internal data access, integrity, and performance accountability
Execution Expectations
Hands‑on platform management and daily optimisation
Advanced Excel/Google Sheets skills for modelling, dashboards, and forecasting
Clear, structured communication of insights to leadership
Relentless testing and optimisation mindset
Strong collaboration with Marketing, Operations, Site Teams, and Leadership
Success Looks Like
A rapidly growing membership base across all sites, with consistent net adds and strong conversion from first‑time visitors to loyal members
Increasing average membership term/length (longer stays = stronger loyalty and higher lifetime value through proactive retention tactics)
Controlled and efficient CAC—acquiring high‑quality members at sustainable costs while maximising ROI on every marketing dollar spent
Happy customers reflected through more positive organic reviews, higher satisfaction signals, and fewer complaints—fueling word‑of‑mouth growth
A powerful digital ecosystem (dashboards, automated alerts, integrated KPIs) that monitors the full customer journey in real time, enabling fast, accurate decisions and continuous improvement
Qualifications
5+ years in performance marketing, lifecycle marketing, growth, or a similar analytical role
Strong hands‑on experience with Meta, Google Ads, local paid search, and CRM/lifecycle tools
Advanced Excel or Google Sheets proficiency (formulas, modelling, dashboards)
Proven track record using data to drive customer acquisition, retention, and loyalty
Sharp business acumen, customer empathy, and the ability to translate insights for non‑technical leaders
Comfort owning end‑to‑end metrics and processes in a fast‑paced environment
We are open to candidates who can operate at a Director level for expanded strategic ownership
#J-18808-Ljbffr