Project Manager - B2B Marketing
RealTruck, Inc., Ann Arbor, MI, United States
Overview
The B2B Marketing Project Manager is responsible for driving flawless execution of retail and dealer marketing programs across key partners. This role ensures cross‑functional alignment, timeline discipline, and operational consistency across displays and shop‑in‑shop initiatives. Acting as a central coordinator between Sales, B2B Marketing, Product, Creative, and external partners, the Project Manager keeps projects on time, on budget, and on strategy. This role is ideal for a highly organized, detail‑driven leader who thrives in a fast‑paced, multi‑project environment and enjoys turning complex, cross‑functional workflows into predictable, repeatable processes.
Core Functions
Manage the end‑to‑end execution of B2B retail marketing programs, including launches, resets, and shop‑in‑shop rollouts.
Develop and manage project timelines, ensuring alignment with Sales, Retail Marketing, Creative, Operations, and external vendors.
Facilitate weekly/bi‑weekly cross‑functional status meetings and track action items through completion.
Anticipate risks, elevate issues early, and drive resolutions to keep programs on track.
Communicate updates and progress to key stakeholders regularly.
Translate retailer‑specific requirements into clear, deliverable, and repeatable project plans and timelines.
Standardize workflows for retail programs—assets, approvals, production, shipment, installation, promotions.
Drive continuous improvement to reduce bottlenecks, improve accuracy, and speed up execution.
Manage and track budgeting, invoicing for retail programs and shop‑in‑shop build, and adhere to budgetary constraints.
Provide program reporting, including status updates, completion tracking, and post‑launch follow‑ups.
Qualifications & Requirements
Education and Experience
3+ years of program/project management experience, ideally in retail marketing, consumer goods, automotive aftermarket, or B2B environments.
Strong project management skills with a demonstrated ability to manage multiple projects simultaneously.
Strong cross‑functional coordination skills.
Excellent communication and interpersonal skills.
Ability to thrive in a fast‑paced, collaborative environment.
Detail‑oriented with a process‑driven mindset.
Required Licenses
PMP certification preferred.
Skills, Abilities & Knowledge
Highly organized, efficient, and proactive.
Comfortable navigating ambiguity and bringing structure to complex initiatives.
Ability to write reports, business correspondence, and procedure manuals.
Strong relationship builder.
Calm under pressure; thrives in fast‑moving environments.
Solutions‑focused, not problem‑focused.
Strong ability to simplify and communicate clearly.
Travel
Approximately 30% travel is required.
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Core Functions
Manage the end‑to‑end execution of B2B retail marketing programs, including launches, resets, and shop‑in‑shop rollouts.
Develop and manage project timelines, ensuring alignment with Sales, Retail Marketing, Creative, Operations, and external vendors.
Facilitate weekly/bi‑weekly cross‑functional status meetings and track action items through completion.
Anticipate risks, elevate issues early, and drive resolutions to keep programs on track.
Communicate updates and progress to key stakeholders regularly.
Translate retailer‑specific requirements into clear, deliverable, and repeatable project plans and timelines.
Standardize workflows for retail programs—assets, approvals, production, shipment, installation, promotions.
Drive continuous improvement to reduce bottlenecks, improve accuracy, and speed up execution.
Manage and track budgeting, invoicing for retail programs and shop‑in‑shop build, and adhere to budgetary constraints.
Provide program reporting, including status updates, completion tracking, and post‑launch follow‑ups.
Qualifications & Requirements
Education and Experience
3+ years of program/project management experience, ideally in retail marketing, consumer goods, automotive aftermarket, or B2B environments.
Strong project management skills with a demonstrated ability to manage multiple projects simultaneously.
Strong cross‑functional coordination skills.
Excellent communication and interpersonal skills.
Ability to thrive in a fast‑paced, collaborative environment.
Detail‑oriented with a process‑driven mindset.
Required Licenses
PMP certification preferred.
Skills, Abilities & Knowledge
Highly organized, efficient, and proactive.
Comfortable navigating ambiguity and bringing structure to complex initiatives.
Ability to write reports, business correspondence, and procedure manuals.
Strong relationship builder.
Calm under pressure; thrives in fast‑moving environments.
Solutions‑focused, not problem‑focused.
Strong ability to simplify and communicate clearly.
Travel
Approximately 30% travel is required.
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