Senior Lifecycle Marketing Manager
Adobe, San Jose, CA, United States
Opportunity
Adobe's Lifecycle Marketing team is passionate about delivering engaging and impactful marketing programs to our customers. Our goal is to drive long-term growth for Adobe through innovative, impactful and scalable marketing programs.
We are seeking an experienced Senior Lifecycle Marketing Manager to manage and implement marketing programs for Adobe priority product offerings. In this role, you will develop, scale and optimize user customer journeys across email, push notifications and other emerging channels to directly impact trial, conversion, adoption, and use of Adobe products. You will work in close collaboration with business partners including Customer Marketing, Product Marketing and Go-to-Market teams to deliver exceptional user experiences and measurable growth in revenue, active use and customer retention.
What You’ll Do
Manage all aspects of end‑to‑end campaign development including planning, performance insights and continuous optimization
Plan and carry out a learning agenda through experimentation to continuously evolve and improve performance of lifecycle marketing programs
Develop relevant and engaging messaging and on‑brand assets for a key customer segment using Adobe AI‑powered tools at scale
Partner with analytics team to measure and report on performance to demonstrate the business impact; regularly share updates on key initiatives including program effectiveness and improvement plans
Harness technology for personalization at scale, including predictive models, APIs, platform capabilities and AI tools to drive growth within your segment
What You Need to Succeed
Intermediate to advanced lifecycle marketing experience, with the ability to learn new technologies, products, or systems quickly
Strong analytics‑based decision‑making, highly capable in interpreting data and advancing initiatives to optimize performance
Proven experience building test and learn plans that continuously improve program engagement through personalization, dynamic content, and creative optimization
Excellent written and verbal communication abilities and strong problem-solving skills with a keen attention to detail
Ability to navigate a matrixed organization and represent the team with integrity and self‑sufficiency
Experience
7+ years of progressive experience in lifecycle, email or performance marketing with an emphasis on personalization and experimentation, with demonstrated results driving performance and optimization
SaaS and e‑commerce experience preferred, ideally in a sophisticated data‑driven organization
BA/BS in marketing, business or related field, or equivalent experience
Experience working in a fast‑paced environment with a bias for action and impact
About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry‑leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Equal Employment Opportunity Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
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We are seeking an experienced Senior Lifecycle Marketing Manager to manage and implement marketing programs for Adobe priority product offerings. In this role, you will develop, scale and optimize user customer journeys across email, push notifications and other emerging channels to directly impact trial, conversion, adoption, and use of Adobe products. You will work in close collaboration with business partners including Customer Marketing, Product Marketing and Go-to-Market teams to deliver exceptional user experiences and measurable growth in revenue, active use and customer retention.
What You’ll Do
Manage all aspects of end‑to‑end campaign development including planning, performance insights and continuous optimization
Plan and carry out a learning agenda through experimentation to continuously evolve and improve performance of lifecycle marketing programs
Develop relevant and engaging messaging and on‑brand assets for a key customer segment using Adobe AI‑powered tools at scale
Partner with analytics team to measure and report on performance to demonstrate the business impact; regularly share updates on key initiatives including program effectiveness and improvement plans
Harness technology for personalization at scale, including predictive models, APIs, platform capabilities and AI tools to drive growth within your segment
What You Need to Succeed
Intermediate to advanced lifecycle marketing experience, with the ability to learn new technologies, products, or systems quickly
Strong analytics‑based decision‑making, highly capable in interpreting data and advancing initiatives to optimize performance
Proven experience building test and learn plans that continuously improve program engagement through personalization, dynamic content, and creative optimization
Excellent written and verbal communication abilities and strong problem-solving skills with a keen attention to detail
Ability to navigate a matrixed organization and represent the team with integrity and self‑sufficiency
Experience
7+ years of progressive experience in lifecycle, email or performance marketing with an emphasis on personalization and experimentation, with demonstrated results driving performance and optimization
SaaS and e‑commerce experience preferred, ideally in a sophisticated data‑driven organization
BA/BS in marketing, business or related field, or equivalent experience
Experience working in a fast‑paced environment with a bias for action and impact
About Adobe Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry‑leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
Let’s Adobe together At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Equal Employment Opportunity Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
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