Global Marketing Manager- Channel
AvePoint, Washington, District of Columbia, United States
About AvePoint
AvePoint provides a cloud‑native software platform that organizations rely on to optimize IT operations, manage critical data, and secure the digital workplace. More than 9 million cloud users rely on our solutions. Founded in 2001, AvePoint is a five‑time Global Microsoft Partner of the Year and is headquartered in Jersey City, New Jersey. For more information, visit
https://www.avepoint.com .
Overview We are committed to investing in our people: we believe agility, passion, and teamwork set us up to do our best work and foster a culture where you feel empowered to take initiative, learn from others, and craft your career with intention to unleash the power of you.
What You’ll Be Doing The Channel Marketing Manager, NA & ANZ will play a central role in strengthening and expanding our channel partner ecosystem across the region. This position is responsible for planning, creating, orchestrating, and optimizing multi‑touch marketing campaigns targeted at partner recruitment, cross‑sell, and upsell motions. The role requires close collaboration with channel teams across NA & ANZ and alignment with counterparts in EMEA to ensure the execution of globally aligned yet regionally relevant channel initiatives.
Key Responsibilities Campaign Strategy & Planning
Develop marketing campaigns for partner recruitment, cross‑sell, and upsell across the NA and ANZ region.
Align campaign strategies with global channel priorities and ensure consistency with EMEA.
Global Campaign Localization & Enablement: Translate top‑level messaging layers and product go‑to‑market (GTM) strategies into partner‑ready campaigns, collaborating with regional marketing and partner sales teams to ensure cultural and market relevance across key territories.
Partner Segmentation & Targeting: Define which campaigns and assets are relevant for different partner types (e.g., VARs, SIs, MSPs, etc.) or specific partner tiers to ensure a high‑value targeted approach.
Content and Asset Strategy: Define the necessary campaign assets (e.g., co‑branded landing pages, email templates, social media kits, solution briefs, demo videos, etc.) partners need to execute successful campaigns.
Campaign Development & Orchestration
Oversee end‑to‑end campaign creation including messaging, asset planning, content development, and channel mix selection (email, web, social, partner portals, events, etc.).
Work closely with Channel Product Marketing to shape key campaign assets such as datasheets, guides, landing pages, outreach, and curated content for partner audiences, building comprehensive campaign‑in‑a‑box kits.
Collaborate with Digital Marketing to ensure campaigns are optimized across digital ecosystems, ABX tools, and partner‑facing platforms, including assets in the PRM system.
Training & Activation: Partner with Learning & Development to integrate enablement modules and training tracks into campaign initiatives.
Lead Flow Management: Work with Sales Operations to ensure leads generated via partner campaigns are properly attributed, scored, and seamlessly passed into the CRM.
Cross‑Functional Collaboration
Maintain strong relationships with Channel Sales leaders and Partner Managers to align on business goals and provide campaign updates, insights, and performance feedback.
Facilitate seamless handoffs to sales and partner‑facing teams to maximize regional follow‑up and conversion effectiveness.
Work closely with EMEA counterparts to maintain global alignment and streamlined processes.
Performance Tracking & Reporting
Track campaign performance using established KPIs (pipeline contribution, partner engagement, asset utilization, conversion metrics, etc.).
Partner Activation Rate: percentage of target partners actively running a campaign.
Campaign Adoption Rate: number of partners utilizing the provided campaign assets.
Pipeline Contribution: leads generated, converted to opportunities, and associated ARR.
Analyze results and continuously optimize campaigns for improved ROI and partner impact.
Provide regular reporting to regional leadership teams and global stakeholders.
Maintain campaign calendars, dashboards, and documentation to ensure transparency and coordination across teams.
Qualifications & Fit
We look for people who value agility, passion and teamwork; those who can bring fresh ideas to the table and want the opportunity to learn, grow, and expand their careers.
For this role, you are someone with impressive relationship‑building skills and the ability to speak the language of the business, translating marketing metrics into business drivers that Sales cares about. This is a heavily influential role requiring clear, persuasive, and assertive communication.
Other Qualities
4–7 years of experience in channel marketing, partner marketing, or integrated marketing roles within the IT or SaaS sector.
Strong understanding of the indirect channel ecosystem (VARs, MSPs, distributors, GSIs, and technology alliances).
Proven experience planning and executing multi‑touch B2B marketing campaigns.
Basic product marketing proficiency, including messaging development and content or asset creation.
Solid project management and coordination skills, with experience managing multiple stakeholders across regions.
Strong analytical skills with the ability to track performance metrics and optimize campaigns accordingly.
Excellent written and verbal communication skills in English.
Compensation The salary range for this role is $110,000 – $135,000. The listed range represents a good‑faith estimate; final offers are based on location, experience, skills, and qualifications. It reflects base salary only; total rewards include base salary, comprehensive benefits (medical, dental, vision, 401(k) with match, unlimited PTO), and, depending on the role, bonuses, commissions, or equity (RSUs). We welcome compensation discussions—applying even if your expectations fall outside the range.
Application and Data Privacy Any personal data you share with us during the application process will be processed strictly in compliance with applicable data protection laws and our Privacy Notice.
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https://www.avepoint.com .
Overview We are committed to investing in our people: we believe agility, passion, and teamwork set us up to do our best work and foster a culture where you feel empowered to take initiative, learn from others, and craft your career with intention to unleash the power of you.
What You’ll Be Doing The Channel Marketing Manager, NA & ANZ will play a central role in strengthening and expanding our channel partner ecosystem across the region. This position is responsible for planning, creating, orchestrating, and optimizing multi‑touch marketing campaigns targeted at partner recruitment, cross‑sell, and upsell motions. The role requires close collaboration with channel teams across NA & ANZ and alignment with counterparts in EMEA to ensure the execution of globally aligned yet regionally relevant channel initiatives.
Key Responsibilities Campaign Strategy & Planning
Develop marketing campaigns for partner recruitment, cross‑sell, and upsell across the NA and ANZ region.
Align campaign strategies with global channel priorities and ensure consistency with EMEA.
Global Campaign Localization & Enablement: Translate top‑level messaging layers and product go‑to‑market (GTM) strategies into partner‑ready campaigns, collaborating with regional marketing and partner sales teams to ensure cultural and market relevance across key territories.
Partner Segmentation & Targeting: Define which campaigns and assets are relevant for different partner types (e.g., VARs, SIs, MSPs, etc.) or specific partner tiers to ensure a high‑value targeted approach.
Content and Asset Strategy: Define the necessary campaign assets (e.g., co‑branded landing pages, email templates, social media kits, solution briefs, demo videos, etc.) partners need to execute successful campaigns.
Campaign Development & Orchestration
Oversee end‑to‑end campaign creation including messaging, asset planning, content development, and channel mix selection (email, web, social, partner portals, events, etc.).
Work closely with Channel Product Marketing to shape key campaign assets such as datasheets, guides, landing pages, outreach, and curated content for partner audiences, building comprehensive campaign‑in‑a‑box kits.
Collaborate with Digital Marketing to ensure campaigns are optimized across digital ecosystems, ABX tools, and partner‑facing platforms, including assets in the PRM system.
Training & Activation: Partner with Learning & Development to integrate enablement modules and training tracks into campaign initiatives.
Lead Flow Management: Work with Sales Operations to ensure leads generated via partner campaigns are properly attributed, scored, and seamlessly passed into the CRM.
Cross‑Functional Collaboration
Maintain strong relationships with Channel Sales leaders and Partner Managers to align on business goals and provide campaign updates, insights, and performance feedback.
Facilitate seamless handoffs to sales and partner‑facing teams to maximize regional follow‑up and conversion effectiveness.
Work closely with EMEA counterparts to maintain global alignment and streamlined processes.
Performance Tracking & Reporting
Track campaign performance using established KPIs (pipeline contribution, partner engagement, asset utilization, conversion metrics, etc.).
Partner Activation Rate: percentage of target partners actively running a campaign.
Campaign Adoption Rate: number of partners utilizing the provided campaign assets.
Pipeline Contribution: leads generated, converted to opportunities, and associated ARR.
Analyze results and continuously optimize campaigns for improved ROI and partner impact.
Provide regular reporting to regional leadership teams and global stakeholders.
Maintain campaign calendars, dashboards, and documentation to ensure transparency and coordination across teams.
Qualifications & Fit
We look for people who value agility, passion and teamwork; those who can bring fresh ideas to the table and want the opportunity to learn, grow, and expand their careers.
For this role, you are someone with impressive relationship‑building skills and the ability to speak the language of the business, translating marketing metrics into business drivers that Sales cares about. This is a heavily influential role requiring clear, persuasive, and assertive communication.
Other Qualities
4–7 years of experience in channel marketing, partner marketing, or integrated marketing roles within the IT or SaaS sector.
Strong understanding of the indirect channel ecosystem (VARs, MSPs, distributors, GSIs, and technology alliances).
Proven experience planning and executing multi‑touch B2B marketing campaigns.
Basic product marketing proficiency, including messaging development and content or asset creation.
Solid project management and coordination skills, with experience managing multiple stakeholders across regions.
Strong analytical skills with the ability to track performance metrics and optimize campaigns accordingly.
Excellent written and verbal communication skills in English.
Compensation The salary range for this role is $110,000 – $135,000. The listed range represents a good‑faith estimate; final offers are based on location, experience, skills, and qualifications. It reflects base salary only; total rewards include base salary, comprehensive benefits (medical, dental, vision, 401(k) with match, unlimited PTO), and, depending on the role, bonuses, commissions, or equity (RSUs). We welcome compensation discussions—applying even if your expectations fall outside the range.
Application and Data Privacy Any personal data you share with us during the application process will be processed strictly in compliance with applicable data protection laws and our Privacy Notice.
#J-18808-Ljbffr