Creative Director
The Rise Collective, St. Petersburg, FL, United States
The Rise Collective is a vertically integrated platform operating across media, production, hospitality, real estate, design, and wealth strategy. We’re hiring a Creative Director to own and evolve the creative vision across our entire portfolio, spanning luxury vacation rentals, boutique hotels, real estate, construction, lending, and investor platforms.
This is a portfolio-level role. You won’t just manage one brand, you’ll shape how 13+ companies look, feel, and perform across every touchpoint.
This is an in-office role, with a requirement to work from our St. Petersburg, FL headquarters four days per week.
PORTFOLIO SCOPE You’ll lead creative across the full Rise Collective ecosystem:
Media and Production
The Elliott Caldwell Podcast
Hospitality & Travel
Roam Hospitality
Home Team Luxury Rentals
Sand Key Vacation Rentals
BNB Turnkey
Home Team Luxury Realty
STR Realtor Search
Build, Design & Infrastructure
BNB Construction
Legacy Wealth Tax
Legacy Business Services
Media, Data & Growth
The STR Report
The Scale Space
WHAT YOU’LL OWN Brand Leadership
Own the creative vision and brand identity across all Rise Collective brands
Translate business strategy into differentiated, premium brand storytelling
Ensure consistency, quality, and positioning across every customer touchpoint
Build and scale brand systems including guidelines, templates, and asset libraries
Lead creative direction for new brand launches, expansions, and category entries
Own the content ecosystem across Instagram, TikTok, YouTube, email, and emerging channels
Define and evolve core content pillars across luxury travel, investment, and lifestyle
Build repeatable content frameworks that scale across brands and markets
Partner closely with growth and paid teams to align creative with performance (CTR, ROAS, bookings, leads)
Continuously refine content strategy based on data, platform trends, and audience behavior
Media, Video & Production
Own the end-to-end media and production engine across all brands
Oversee all video, photo, and content production including property showcases, campaigns, and founder/investor content
Build scalable production systems including shot lists, editing styles, templates, and format libraries
Develop high-volume content pipelines across multiple brands and markets
Ensure all creative is optimized for performance, from hook to conversion
Manage production timelines, vendors, and internal resources to deliver efficiently at scale
Website & Digital Experience
Lead creative direction across all websites, landing pages, and digital touchpoints
Ensure cohesive visual identity and storytelling across UX/UI
Partner with performance and development teams to optimize booking funnels, conversion, and lead flow
Continuously evolve digital experience to reflect brand positioning and drive measurable results
Team Leadership & Operations
Build, lead, and develop a high-performing creative team across design, content, and production
Set creative standards, workflows, and cross-functional operating systems
Establish clear processes for briefing, production, feedback, and delivery
Collaborate closely with marketing, operations, and executive leadership to align creative with company priorities
Drive a culture of speed, quality, and accountability across all creative output
WHAT WE’RE LOOKING FOR
Strong creative eye with experience in luxury, hospitality, lifestyle, or real estate branding
Proven experience leading multi-brand or portfolio-level creative
Deep understanding of performance-driven creative, not just aesthetics, but what converts
Experience owning a video-first content ecosystem from concept to post-production
Ability to balance high-level creative strategy with hands‑on execution
SUCCESS IN THIS ROLE LOOKS LIKE:
A cohesive, premium brand presence across all Rise Collective companies
High-performing social and paid creative that drives bookings and leads
Best-in-class video and storytelling across hospitality and investment brands
A scalable creative system that supports rapid growth across the portfolio
If you’re a creative leader who thrives in high-growth, multi-brand environments and wants to build something iconic, we’d love to hear from you.
PHYSICAL REQUIREMENTS:
Ability to work flexible hours and/or extended hours as needed to accommodate client and project needs, as well as team members and projects in multiple time zones.
Must be able to reliably commute to and work in our St. Petersburg, FL office. Remote considered for exceptional candidates.
WHAT WE OFFER:
Employee benefits - Voluntary Life, AD&D, Critical Illness, Accident, Medical, Dental, and Vision insurance benefits
Child/Spouse benefits - Voluntary Child Voluntary AD&D, Child Voluntary Life, Spouse Voluntary AD&D, Spouse Voluntary Life also offered
Paid Time Off (PTO): Flexible paid leave for vacation, personal days, and sick time to support work-life balance
COMPENSATION: Competitive base salary based on experience, with performance incentives and long-term upside tied to portfolio growth and creative impact.
#J-18808-Ljbffr
This is a portfolio-level role. You won’t just manage one brand, you’ll shape how 13+ companies look, feel, and perform across every touchpoint.
This is an in-office role, with a requirement to work from our St. Petersburg, FL headquarters four days per week.
PORTFOLIO SCOPE You’ll lead creative across the full Rise Collective ecosystem:
Media and Production
The Elliott Caldwell Podcast
Hospitality & Travel
Roam Hospitality
Home Team Luxury Rentals
Sand Key Vacation Rentals
BNB Turnkey
Home Team Luxury Realty
STR Realtor Search
Build, Design & Infrastructure
BNB Construction
Legacy Wealth Tax
Legacy Business Services
Media, Data & Growth
The STR Report
The Scale Space
WHAT YOU’LL OWN Brand Leadership
Own the creative vision and brand identity across all Rise Collective brands
Translate business strategy into differentiated, premium brand storytelling
Ensure consistency, quality, and positioning across every customer touchpoint
Build and scale brand systems including guidelines, templates, and asset libraries
Lead creative direction for new brand launches, expansions, and category entries
Own the content ecosystem across Instagram, TikTok, YouTube, email, and emerging channels
Define and evolve core content pillars across luxury travel, investment, and lifestyle
Build repeatable content frameworks that scale across brands and markets
Partner closely with growth and paid teams to align creative with performance (CTR, ROAS, bookings, leads)
Continuously refine content strategy based on data, platform trends, and audience behavior
Media, Video & Production
Own the end-to-end media and production engine across all brands
Oversee all video, photo, and content production including property showcases, campaigns, and founder/investor content
Build scalable production systems including shot lists, editing styles, templates, and format libraries
Develop high-volume content pipelines across multiple brands and markets
Ensure all creative is optimized for performance, from hook to conversion
Manage production timelines, vendors, and internal resources to deliver efficiently at scale
Website & Digital Experience
Lead creative direction across all websites, landing pages, and digital touchpoints
Ensure cohesive visual identity and storytelling across UX/UI
Partner with performance and development teams to optimize booking funnels, conversion, and lead flow
Continuously evolve digital experience to reflect brand positioning and drive measurable results
Team Leadership & Operations
Build, lead, and develop a high-performing creative team across design, content, and production
Set creative standards, workflows, and cross-functional operating systems
Establish clear processes for briefing, production, feedback, and delivery
Collaborate closely with marketing, operations, and executive leadership to align creative with company priorities
Drive a culture of speed, quality, and accountability across all creative output
WHAT WE’RE LOOKING FOR
Strong creative eye with experience in luxury, hospitality, lifestyle, or real estate branding
Proven experience leading multi-brand or portfolio-level creative
Deep understanding of performance-driven creative, not just aesthetics, but what converts
Experience owning a video-first content ecosystem from concept to post-production
Ability to balance high-level creative strategy with hands‑on execution
SUCCESS IN THIS ROLE LOOKS LIKE:
A cohesive, premium brand presence across all Rise Collective companies
High-performing social and paid creative that drives bookings and leads
Best-in-class video and storytelling across hospitality and investment brands
A scalable creative system that supports rapid growth across the portfolio
If you’re a creative leader who thrives in high-growth, multi-brand environments and wants to build something iconic, we’d love to hear from you.
PHYSICAL REQUIREMENTS:
Ability to work flexible hours and/or extended hours as needed to accommodate client and project needs, as well as team members and projects in multiple time zones.
Must be able to reliably commute to and work in our St. Petersburg, FL office. Remote considered for exceptional candidates.
WHAT WE OFFER:
Employee benefits - Voluntary Life, AD&D, Critical Illness, Accident, Medical, Dental, and Vision insurance benefits
Child/Spouse benefits - Voluntary Child Voluntary AD&D, Child Voluntary Life, Spouse Voluntary AD&D, Spouse Voluntary Life also offered
Paid Time Off (PTO): Flexible paid leave for vacation, personal days, and sick time to support work-life balance
COMPENSATION: Competitive base salary based on experience, with performance incentives and long-term upside tied to portfolio growth and creative impact.
#J-18808-Ljbffr