Marketing Director Launch Excellence
BD Nogales Norte, Franklin Lakes, NJ, United States
About BD
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it takes the imagination and passion of all of us—from design and engineering to manufacturing and marketing—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Position Summary A Worldwide Launch Excellence Director will lead the Corporate Marketing Team’s launch excellence and strategic innovation pillars, ensuring successful launches that enable growth of BD’s winning portfolio.
Responsibilities
Deliver business plan expected results on selected launches through a high standard of launch and marketing excellence.
Partner with BU teams on key needle‑mover launch processes and commercial excellence deliverables.
Create communities of practice across business units to share best practices for upcoming launches.
Participate in CER for key launch needle‑movers and support stage‑gate decisions.
Own a consistent and robust product launch process (GPDS) and governance.
Work with internal launch stakeholders to ensure launch readiness tasks are completed.
Coordinate Launch Readiness Review Assessments across launch brands with senior leadership.
Establish dashboards to manage reporting of key metrics and KPIs.
Essential Requirements
Bachelor’s degree required; advanced degree (MBA, MA) preferred.
8+ years in pharma, biotech, medical devices, or healthcare with a strong marketing upstream background.
5+ years of global launch experience, leading at least 3 successful new launches.
2+ years leading complex projects requiring global, cross‑functional, and local alignment.
Strong ability to simplify complex concepts & “tell a story” orally and in writing.
Strong influencer without authority, leading through complex and ambiguous situations.
Qualifications
Bachelor’s degree mandatory; MBA preferred, with 8‑10 years of marketing experience.
Demonstrated capabilities in launching with successful impact.
Demonstrated capabilities in marketing including upstream, downstream, market development; marketing excellence capabilities.
Experience with coaching.
Leadership Experiences
Experience leading teams, directly and indirectly, to achieve goals.
Strong coaching and influence skills with a growth mindset.
Ability to challenge the status quo and take initiative.
Demonstrated ability to lead cross‑functional initiatives.
Exceptional leadership effectiveness and communication skills.
Strong strategic thinking with focus on change management.
Why Join Us? At BD, you will learn and work alongside inspirational leaders, thrive in a growth‑centered culture, and help shape the trajectory of BD while leaving a legacy.
Location USA, NJ - Franklin Lakes
Benefits
Annual Bonus
Potential Discretionary LTI Bonus
Potential reimbursement of vehicle use/mileage
Potential reimbursement of phone use
Health and Well‑being Benefits
Medical coverage
Health Savings Accounts
Flexible Spending Accounts
Dental coverage
Vision coverage
Hospital Care Insurance
Critical Illness Insurance
Accidental Injury Insurance
Life and AD&D insurance
Short‑term disability coverage
Long‑term disability insurance
Long‑term care with life insurance
Other Well‑being Resources
Anxiety management program
Wellness incentives
Sleep improvement program
Diabetes management program
Virtual physical therapy
Emotional/mental health support programs
Retirement and Financial Well‑being
BD 401(k) Plan
BD Deferred Compensation and Restoration Plan
529 College Savings Plan
Financial counseling
Baxter Credit Union (BCU)
Daily Pay
College financial aid and application guidance
Life Balance Programs
Paid time off (PTO), including all required State leaves
Educational assistance/tuition reimbursement
MetLife Legal Plan
Group auto and home insurance
Pet insurance
Commuter benefits
Discounts on products and services
Academic Achievement Scholarship
Service Recognition Awards
Employer matching donation
Workplace accommodations
Other Life Balance Programs
Adoption assistance
Backup day care and eldercare
Support for neurodivergent adults, children, and caregivers
Caregiving assistance for elderly and special needs individuals
Employee Assistance Program (EAP)
Paid parental leave
Support for fertility, birthing, postpartum, and age‑related hormonal changes
Leave Programs
Bereavement leaves
Military leave
Personal leave
Family and Medical Leave (FML)
Jury and Witness Duty Leave
Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally‑protected characteristics.
Salary Range Information Salary or hourly rate ranges are based on experience, education, and location. For more details, view the Salary Range Information on our Careers Site.
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Position Summary A Worldwide Launch Excellence Director will lead the Corporate Marketing Team’s launch excellence and strategic innovation pillars, ensuring successful launches that enable growth of BD’s winning portfolio.
Responsibilities
Deliver business plan expected results on selected launches through a high standard of launch and marketing excellence.
Partner with BU teams on key needle‑mover launch processes and commercial excellence deliverables.
Create communities of practice across business units to share best practices for upcoming launches.
Participate in CER for key launch needle‑movers and support stage‑gate decisions.
Own a consistent and robust product launch process (GPDS) and governance.
Work with internal launch stakeholders to ensure launch readiness tasks are completed.
Coordinate Launch Readiness Review Assessments across launch brands with senior leadership.
Establish dashboards to manage reporting of key metrics and KPIs.
Essential Requirements
Bachelor’s degree required; advanced degree (MBA, MA) preferred.
8+ years in pharma, biotech, medical devices, or healthcare with a strong marketing upstream background.
5+ years of global launch experience, leading at least 3 successful new launches.
2+ years leading complex projects requiring global, cross‑functional, and local alignment.
Strong ability to simplify complex concepts & “tell a story” orally and in writing.
Strong influencer without authority, leading through complex and ambiguous situations.
Qualifications
Bachelor’s degree mandatory; MBA preferred, with 8‑10 years of marketing experience.
Demonstrated capabilities in launching with successful impact.
Demonstrated capabilities in marketing including upstream, downstream, market development; marketing excellence capabilities.
Experience with coaching.
Leadership Experiences
Experience leading teams, directly and indirectly, to achieve goals.
Strong coaching and influence skills with a growth mindset.
Ability to challenge the status quo and take initiative.
Demonstrated ability to lead cross‑functional initiatives.
Exceptional leadership effectiveness and communication skills.
Strong strategic thinking with focus on change management.
Why Join Us? At BD, you will learn and work alongside inspirational leaders, thrive in a growth‑centered culture, and help shape the trajectory of BD while leaving a legacy.
Location USA, NJ - Franklin Lakes
Benefits
Annual Bonus
Potential Discretionary LTI Bonus
Potential reimbursement of vehicle use/mileage
Potential reimbursement of phone use
Health and Well‑being Benefits
Medical coverage
Health Savings Accounts
Flexible Spending Accounts
Dental coverage
Vision coverage
Hospital Care Insurance
Critical Illness Insurance
Accidental Injury Insurance
Life and AD&D insurance
Short‑term disability coverage
Long‑term disability insurance
Long‑term care with life insurance
Other Well‑being Resources
Anxiety management program
Wellness incentives
Sleep improvement program
Diabetes management program
Virtual physical therapy
Emotional/mental health support programs
Retirement and Financial Well‑being
BD 401(k) Plan
BD Deferred Compensation and Restoration Plan
529 College Savings Plan
Financial counseling
Baxter Credit Union (BCU)
Daily Pay
College financial aid and application guidance
Life Balance Programs
Paid time off (PTO), including all required State leaves
Educational assistance/tuition reimbursement
MetLife Legal Plan
Group auto and home insurance
Pet insurance
Commuter benefits
Discounts on products and services
Academic Achievement Scholarship
Service Recognition Awards
Employer matching donation
Workplace accommodations
Other Life Balance Programs
Adoption assistance
Backup day care and eldercare
Support for neurodivergent adults, children, and caregivers
Caregiving assistance for elderly and special needs individuals
Employee Assistance Program (EAP)
Paid parental leave
Support for fertility, birthing, postpartum, and age‑related hormonal changes
Leave Programs
Bereavement leaves
Military leave
Personal leave
Family and Medical Leave (FML)
Jury and Witness Duty Leave
Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally‑protected characteristics.
Salary Range Information Salary or hourly rate ranges are based on experience, education, and location. For more details, view the Salary Range Information on our Careers Site.
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