Skillbridge Extern - Social Media

Job Summary Black Rifle Coffee Company is proud to offer a SkillBridge externship exclusively for transitioning service members seeking hands‑on experience in social media management and creative content production. This learning‑focused opportunity provides exposure to how BRCC develops, manages, and publishes social content across platforms, supporting brand storytelling and community engagement.

Ideal Candidate Profile

Interested in social media, digital content creation, or creative operations

Comfortable being at events, shoots, activations, or day‑to‑day content capture

Outgoing, adaptable, and excited to contribute to the small but meaningful tasks that keep social running

Has a strong working knowledge of military culture and the unique needs of service members, veterans, and military families

Detail‑oriented with strong communication instincts

Eager to learn the behind‑the‑scenes workflows that support posting, publishing, and community engagement

Resourceful, collaborative, and unfazed by fast‑paced creative environments

Learning Objectives

Support and coordinate social‑media‑specific project deliverables such as content capture, editing workflows, scheduling, and cross‑functional approvals

Apply best practices in social publishing, community engagement, content organization, and campaign execution

Understand core systems and tools used by the Social Media team to manage posts, calendars, asset libraries, routing, and performance tracking

Gain exposure to time management, communication flows, and rapid‑response decision‑making required to operate in live content and high‑tempo social environments

Key Responsibilities Social Content Capture & Production

Support capturing video, photography, b‑roll, behind‑the‑scenes content, and social‑ready assets

Assist with basic video editing, photo editing, resizing, formatting, and prepping content for platform‑specific use

Contribute to maintaining creative asset organization for quick retrieval and timely posting

Social Posting & Scheduling

Assist with drafting, preparing, and scheduling posts under team guidance

Help maintain social calendars and track upcoming campaigns or posting needs

Support copy, captions, hashtags, tags, and content packaging aligned to brand standards

Community Engagement & Monitoring

Support BRCC’s community engagement efforts by monitoring comments, questions, and social sentiment

Assist in escalating issues or comments to the appropriate internal team

Learn how engagement patterns help guide future content decisions

Cross‑Functional Collaboration

Work closely with Social Media Managers, Creative Teams, Marketing Operations, Retail Marketing, and other partners

Support communication between stakeholders to ensure content is approved, aligned, and ready for publishing

Participate in content planning meetings, creative reviews, and campaign alignment sessions

Documentation & Workflow Support

Assist in maintaining content logs, calendars, trackers, and approval records

Help organize raw content libraries (video, photography, project folders) for easy access

Support tracking post performance, content readiness, and deadline adherence

Education and Skill Requirements

Strong interest in social media or creative production

Comfortable with smartphones, cameras, or basic editing tools (professional experience not required)

Ability to communicate clearly and work with multiple creative partners

Comfortable in fast‑paced environments and willing to tackle small tasks with high ownership

Positive attitude, adaptability, and enthusiasm for learning new digital workflows

#J-18808-Ljbffr