Senior Analyst eCommerce Content
TaylorMade Golf Company, Carlsbad, CA, United States
In this role, you will lead the planning, operations and delivery of digital content for the TaylorMade US eCommerce business, driving cross‑functional readiness across all activations, campaigns and product launches. You will own content requirements, stakeholder alignment & orchestrate distribution across channel owners. You are a highly collaborative, strategically minded individual with a customer‑first perspective, an exceptional eye for detail, a deep passion for content operations, and the ability to apply innovative thinking to lead projects and priorities from conception through delivery. This leader will serve as a central connector between internal business teams, Digital Commerce stakeholders, and external partners — ensuring every project is delivered with precision, on time, and on‑budget.
Essential Functions And Key Responsibilities
Lead and oversee all digital content operations across all assigned content initiatives
Develop and own forward‑looking project roadmaps for product launches, campaigns, and key commercial moments
Proactively track tasks, issues, and risks; communicate progress and elevate blockers with appropriate urgency
Project manage content requirements for all ecommerce campaigns, ensuring consistency and effectiveness across paid, email, web and mobile app. Execute all brief and JIRA ticket submissions.
Collaborate with cross‑functional teams to prioritize requests, set timelines, and ensure alignment with project objective and business goals
Manage content tagging strategy to aid in a seamless user journey + accurate reporting
Collaborate cross‑functionally with marketing teams, content, site merchandising, retention and UX teams to align digital content initiatives with brand messaging and promotional campaigns
Own the digital content calendar, ensuring all cross‑functional partners are aligned and accountable to content strategies
Establish and manage a content review process for all eCommerce stakeholders, leading the QA process to ensure accuracy, consistency, and quality across all campaign launches
Manage delivery timelines and accuracy for digital content deliverables
Use analytics and insights to optimize content performance, drive engagement metrics, conversion rates and facilitate data‑driven decision making.
Work collaboratively with optimization team to formulate content A/B testing opportunities across web aimed at enhancing conversion rate optimization and minimizing exit/bounce rates
Own the intake and translation of US eCommerce roadmap content requirements, ensuring seamless handoff to the technology team
Deliver content across all touchpoints, site experience (desktop, mobile & app), Email, SMS, social and mobile platforms where applicable
Perform other related responsibilities as assigned
Knowledge And Skills Requirements
Strong ability to build project plans, connect cross functional teams and own end to end delivery of content assets. Excellent organizational, planning and project management experience.
Strategic thinker with a great attitude and an insatiable appetite for learning
Must be able to quickly assess issues and react to changing circumstances and new information
Familiar with standard concepts, practices, and procedures within an agile software life‑cycle
Ability to work in a fast‑paced environment, including prioritizing and multi‑tasking while paying close attention to detail
Knowledge of MS Office Tools (Outlook, Word, PowerPoint, Excel)
Working knowledge of HTML, CSS, JavaScript, XML is an advantage
Strong English verbal and written communication with the ability to effectively interface with all levels of management.
Ability to influence effectively and work as a member of a cross functional team.
Passion for ecommerce and best practices, with a consumer‑first perspective.
Organized and self‑motivated team player, able to build strong cross‑departmental working relationships, with strong attention to detail and the ability to prioritize objectives, handle time constraints, and manage shifting priorities within a fast‑paced environment.
Expert in establishing new processes within a large organization to improve efficiency and streamline workflows.
Strong analytical skills. Capable of interpreting data to improve content effectiveness and recommend optimizations.
Familiarity working with third party vendors and ecommerce tools: Adobe, Smartsheet, Figma, Quantum Metrics, Google Analytics, Salesforce (or similar Analytics and CMS).
Education, Work Experience, And Professional Certifications
Bachelor’s degree in Marketing, Business, Communications, or a related field preferred
Experience with SaaS platforms and a variety of eCommerce packages and environments
6+ years of progressive experience in eCommerce or digital marketing, with demonstrated leadership in content operations
Work Environment / Physical Requirements
Normal office conditions with consistent computer usage
Ability to work extended hours as necessary
Light physical effort equal to frequent lifting or moving of lightweight materials
TaylorMade is a performance driven organization and our total rewards approach to compensation is designed to support this. We consider many factors in determining base compensation, including position scope, job‑related knowledge, education, skills, experience, and work location. The expected annual base pay range for this position is $85,000 - $95,000. Additional benefits, such as health & wellness, performance bonuses, product discounts, holidays, paid time off, etc. may also be offered in accordance with our plans.
TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.
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Essential Functions And Key Responsibilities
Lead and oversee all digital content operations across all assigned content initiatives
Develop and own forward‑looking project roadmaps for product launches, campaigns, and key commercial moments
Proactively track tasks, issues, and risks; communicate progress and elevate blockers with appropriate urgency
Project manage content requirements for all ecommerce campaigns, ensuring consistency and effectiveness across paid, email, web and mobile app. Execute all brief and JIRA ticket submissions.
Collaborate with cross‑functional teams to prioritize requests, set timelines, and ensure alignment with project objective and business goals
Manage content tagging strategy to aid in a seamless user journey + accurate reporting
Collaborate cross‑functionally with marketing teams, content, site merchandising, retention and UX teams to align digital content initiatives with brand messaging and promotional campaigns
Own the digital content calendar, ensuring all cross‑functional partners are aligned and accountable to content strategies
Establish and manage a content review process for all eCommerce stakeholders, leading the QA process to ensure accuracy, consistency, and quality across all campaign launches
Manage delivery timelines and accuracy for digital content deliverables
Use analytics and insights to optimize content performance, drive engagement metrics, conversion rates and facilitate data‑driven decision making.
Work collaboratively with optimization team to formulate content A/B testing opportunities across web aimed at enhancing conversion rate optimization and minimizing exit/bounce rates
Own the intake and translation of US eCommerce roadmap content requirements, ensuring seamless handoff to the technology team
Deliver content across all touchpoints, site experience (desktop, mobile & app), Email, SMS, social and mobile platforms where applicable
Perform other related responsibilities as assigned
Knowledge And Skills Requirements
Strong ability to build project plans, connect cross functional teams and own end to end delivery of content assets. Excellent organizational, planning and project management experience.
Strategic thinker with a great attitude and an insatiable appetite for learning
Must be able to quickly assess issues and react to changing circumstances and new information
Familiar with standard concepts, practices, and procedures within an agile software life‑cycle
Ability to work in a fast‑paced environment, including prioritizing and multi‑tasking while paying close attention to detail
Knowledge of MS Office Tools (Outlook, Word, PowerPoint, Excel)
Working knowledge of HTML, CSS, JavaScript, XML is an advantage
Strong English verbal and written communication with the ability to effectively interface with all levels of management.
Ability to influence effectively and work as a member of a cross functional team.
Passion for ecommerce and best practices, with a consumer‑first perspective.
Organized and self‑motivated team player, able to build strong cross‑departmental working relationships, with strong attention to detail and the ability to prioritize objectives, handle time constraints, and manage shifting priorities within a fast‑paced environment.
Expert in establishing new processes within a large organization to improve efficiency and streamline workflows.
Strong analytical skills. Capable of interpreting data to improve content effectiveness and recommend optimizations.
Familiarity working with third party vendors and ecommerce tools: Adobe, Smartsheet, Figma, Quantum Metrics, Google Analytics, Salesforce (or similar Analytics and CMS).
Education, Work Experience, And Professional Certifications
Bachelor’s degree in Marketing, Business, Communications, or a related field preferred
Experience with SaaS platforms and a variety of eCommerce packages and environments
6+ years of progressive experience in eCommerce or digital marketing, with demonstrated leadership in content operations
Work Environment / Physical Requirements
Normal office conditions with consistent computer usage
Ability to work extended hours as necessary
Light physical effort equal to frequent lifting or moving of lightweight materials
TaylorMade is a performance driven organization and our total rewards approach to compensation is designed to support this. We consider many factors in determining base compensation, including position scope, job‑related knowledge, education, skills, experience, and work location. The expected annual base pay range for this position is $85,000 - $95,000. Additional benefits, such as health & wellness, performance bonuses, product discounts, holidays, paid time off, etc. may also be offered in accordance with our plans.
TaylorMade Golf Company is an equal opportunity employer. All qualified applicants receive consideration for employment without regard to race, religious creed, color, national origin or ancestry, physical or mental disability, medical condition, genetic information, marital status, sex, pregnancy, gender, gender identity, gender expression, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law, ordinance, or regulation.
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