Email Marketing Specialist
Brady Corporation, Milwaukee, WI, United States
What You’ll Be Doing
Develop, test, and execute email marketing campaigns to acquire, convert, and retain prospects/customers and generate revenue.
Manage various email campaigns, including the template designs, calls-to-action, subject lines, and content used in email sends.
Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
Develop lead nurturing and lead scoring programs.
Create dashboards and reports to measure campaign effectiveness, ROI tracking, pipeline contribution, and overall business performance.
Build testing frameworks for continuous optimization of engagement and conversion rates.
Manage email deliverability, database hygiene, and compliance with opt-in laws and regulations (both Canada and US).
Manage enhancements and integrations between MAP, CMS and CRM.
Manage list acquisition and import: extracting data and compiling list pulls using a combination of tools including Eloqua, Salesforce, Excel, and Google Sheets.
Coordinate and institutionalize a closed‑loop lead generation process that provides business‑relevant information from “campaign to close.”
What You Will Need To Be Successful
Minimum 2 years of related professional experience.
Strong analytical skills and experience with email campaign reporting and data analysis.
Strong proficiency and past experience with email best practices, lead nurturing, marketing automation, and marketing analytics.
Experience with database marketing, CRM functionality and integration points, and working knowledge of HTML.
Ability to manage multiple projects at the same time in a fast‑paced environment.
Excellent communicator, and a desire to improve processes.
Technically proficient in Eloqua.
Proven ability to meet deadlines and manage multiple projects simultaneously.
Works well in a team environment but also a strong independent contributor.
About Us Brady is a global leader in safety, identification and compliance solutions across diverse industries, employing approximately 6,400 people worldwide.
Why Work At Brady Brady offers competitive pay and benefits, supports an inclusive workplace, and encourages community involvement.
Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
Generous 401(k) with company match
Paid time off and holidays
Opportunity to participate in incentive programs for all full‑time employees
Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
Scholarship program for children of Brady employees
A variety of Employee Resource Groups to provide networking, development, and volunteer opportunities
Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)
Dress‑for‑your‑day dress code
Charitable contributions matched through Brady’s Matching Gift program
#J-18808-Ljbffr
Develop, test, and execute email marketing campaigns to acquire, convert, and retain prospects/customers and generate revenue.
Manage various email campaigns, including the template designs, calls-to-action, subject lines, and content used in email sends.
Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
Develop lead nurturing and lead scoring programs.
Create dashboards and reports to measure campaign effectiveness, ROI tracking, pipeline contribution, and overall business performance.
Build testing frameworks for continuous optimization of engagement and conversion rates.
Manage email deliverability, database hygiene, and compliance with opt-in laws and regulations (both Canada and US).
Manage enhancements and integrations between MAP, CMS and CRM.
Manage list acquisition and import: extracting data and compiling list pulls using a combination of tools including Eloqua, Salesforce, Excel, and Google Sheets.
Coordinate and institutionalize a closed‑loop lead generation process that provides business‑relevant information from “campaign to close.”
What You Will Need To Be Successful
Minimum 2 years of related professional experience.
Strong analytical skills and experience with email campaign reporting and data analysis.
Strong proficiency and past experience with email best practices, lead nurturing, marketing automation, and marketing analytics.
Experience with database marketing, CRM functionality and integration points, and working knowledge of HTML.
Ability to manage multiple projects at the same time in a fast‑paced environment.
Excellent communicator, and a desire to improve processes.
Technically proficient in Eloqua.
Proven ability to meet deadlines and manage multiple projects simultaneously.
Works well in a team environment but also a strong independent contributor.
About Us Brady is a global leader in safety, identification and compliance solutions across diverse industries, employing approximately 6,400 people worldwide.
Why Work At Brady Brady offers competitive pay and benefits, supports an inclusive workplace, and encourages community involvement.
Comprehensive insurance coverage starting on your first day of employment, including medical, dental, and vision
Generous 401(k) with company match
Paid time off and holidays
Opportunity to participate in incentive programs for all full‑time employees
Family planning benefits including paid parental leave, fertility coverage, adoption and surrogacy assistance
Scholarship program for children of Brady employees
A variety of Employee Resource Groups to provide networking, development, and volunteer opportunities
Employee Assistance Program and related wellness programs (mental and behavioral health, family counseling, financial management)
Dress‑for‑your‑day dress code
Charitable contributions matched through Brady’s Matching Gift program
#J-18808-Ljbffr