Head of Growth, Ecommerce
Hype and Vice, Los Angeles, CA, United States
Hype and Vice is a trend-forward sports apparel brand redefining fan apparel for women. We design elevated licensed apparel across collegiate and professional leagues, creating pieces fans want to wear beyond game day.
We’re a fast-growing direct-to-consumer brand entering an exciting new phase of growth. We’re looking for a
Head of Growth & Ecommerce
to help scale our online business and lead the next stage of our digital growth.
This role sits at the intersection of
performance marketing, Shopify optimization, and revenue strategy.
You will own the growth engine that drives customer acquisition, conversion, and ecommerce performance.
What You’ll Own Performance Marketing
Oversee paid media strategy across Meta, Google, TikTok, and emerging channels
Manage advertising budgets and optimize campaigns for efficiency and scale
Develop testing frameworks to continuously improve creative performance
Work closely with our marketing team to translate brand storytelling into high-performing acquisition campaigns
Shopify & Conversion Optimization
Own website performance and conversion optimization across the Shopify storefront
Improve product pages, landing pages, and site experience to drive higher conversion
Run structured A/B tests and growth experiments
Partner with our developer to implement UX and performance improvements
Growth Strategy & Analytics
Build a roadmap for scaling our direct-to-consumer channel
Analyze funnel performance and identify opportunities across the customer journey
Develop reporting frameworks that connect marketing performance to revenue outcomes
Use data to guide decision-making across acquisition, conversion, and retention
What We’re Looking For
5 years of experience in performance marketing, ecommerce growth, or digital strategy
Proven experience scaling
Shopify-based DTC brands
Deep understanding of paid media platforms including Meta, Google, and TikTok
Strong knowledge of conversion rate optimization and ecommerce UX
Analytical mindset with the ability to translate data into growth strategy
Experience running structured testing and optimization programs
Ability to operate both strategically and hands-on in a fast-moving environment
Bonus if you have:
Experience in apparel, fashion, or consumer brands
Familiarity with tools like GA4, Klaviyo, and ecommerce analytics platforms
Experience managing media buyers or growth teams
#J-18808-Ljbffr
We’re a fast-growing direct-to-consumer brand entering an exciting new phase of growth. We’re looking for a
Head of Growth & Ecommerce
to help scale our online business and lead the next stage of our digital growth.
This role sits at the intersection of
performance marketing, Shopify optimization, and revenue strategy.
You will own the growth engine that drives customer acquisition, conversion, and ecommerce performance.
What You’ll Own Performance Marketing
Oversee paid media strategy across Meta, Google, TikTok, and emerging channels
Manage advertising budgets and optimize campaigns for efficiency and scale
Develop testing frameworks to continuously improve creative performance
Work closely with our marketing team to translate brand storytelling into high-performing acquisition campaigns
Shopify & Conversion Optimization
Own website performance and conversion optimization across the Shopify storefront
Improve product pages, landing pages, and site experience to drive higher conversion
Run structured A/B tests and growth experiments
Partner with our developer to implement UX and performance improvements
Growth Strategy & Analytics
Build a roadmap for scaling our direct-to-consumer channel
Analyze funnel performance and identify opportunities across the customer journey
Develop reporting frameworks that connect marketing performance to revenue outcomes
Use data to guide decision-making across acquisition, conversion, and retention
What We’re Looking For
5 years of experience in performance marketing, ecommerce growth, or digital strategy
Proven experience scaling
Shopify-based DTC brands
Deep understanding of paid media platforms including Meta, Google, and TikTok
Strong knowledge of conversion rate optimization and ecommerce UX
Analytical mindset with the ability to translate data into growth strategy
Experience running structured testing and optimization programs
Ability to operate both strategically and hands-on in a fast-moving environment
Bonus if you have:
Experience in apparel, fashion, or consumer brands
Familiarity with tools like GA4, Klaviyo, and ecommerce analytics platforms
Experience managing media buyers or growth teams
#J-18808-Ljbffr