Trade Marketing Specialist
Ferrero International S.A., Italy, NY, United States
Key Responsibilities
Promotion & Campaign Management
Plan and coordinate the execution of trade promotions, including in-store displays, point-of-sale (POPM) materials, and retail events
Ensure the timely deployment of marketing materials to regional agents, working closely with external vendors to meet deadlines
Monitor in-store execution of trade marketing activities to ensure consistent brand presence and effective promotion
Collaborate with supply chain teams to ensure product availability for promotional activities in all channels
Analyse customer data, shopper insights, and sales trends to define pricing, placement, promotion, and product assortment initiatives
Conduct regular reviews of customers, to assess the impact of trade marketing activities, and identify growth opportunities
Monitor out-of-stock & product shelf-life situations and collaborate with sales, supply chain and to adjust promotional and trade marketing activities accordingly to minimize waste and maximize product turnover
Track competitor activity and recommend competitive pricing and promotion strategies
Work closely with sales team to ensure alignment between marketing initiatives & sales objectives, providing data‑driven insights to optimise customer plan, promo activities and product placement. Regularly update the team on market trends, promo performance and areas of opportunity to support sales targets
Collaborate with supply chain & operations team to ensure product availability for planned activities, addressing potential out of stocks and inventory challenges
Partner with finance to track trade promo budgets, monitoring spends against plans, and ensuring financial accountability for trade related activities
Develop strong relationships with retail partners, ensuring effective communication and collaboration for category growth by providing insights and guidance to partners to optimize shelf space, promotional opportunities, and product positioning
Budget Management
Oversee the management of trade marketing budget for all campaigns and promotional activities, ensuring that expenditures are within the allocated budget
Develop and maintain a detailed budget tracking system, ensuring transparency and accuracy in the allocation & usage of funds for TM activities
Compile & present performance reports on trade marketing initiatives providing detailed insights into sales performance, retail execution metrics, customer engagement, competitive benchmarks & category performance—analyzing ROI and effectiveness
Collaborate with finance to ensure timely reconciliation of expenses and accurate financial reporting for all TM activities
Master Data Management
Manage & update the product catalogue by regularly inputting and maintaining detailed information for all existing and new products (Pack‑shots, TU dimensions, RSP, Shelf life, etc.)
Maintain the POPM catalogue, ensuring accurate and up‑to‑date information on available POPM for campaigns
Ensure that all new product listing information is communicated to retailers and field sales in a timely and accurate manner
Qualifications
Bachelor’s degree in Marketing, Business, or a related field
3+ years of experience in trade marketing, retail execution, or a similar role
Strong project management skills and the ability to manage multiple tasks simultaneously
Strong analytical skills and the ability to translate data into actionable insights
Skills
Collaborative: Strong teamwork and communication skills to work effectively with the sales team, retailers, supply chain & marketing
Analytical Skills: Ability to analyse complex market and sales data to inform category strategies and decisions
Communication: Strong interpersonal and presentation skills to communicate with internal teams and retail partners
Project Management: Organizational skills to manage multiple category initiatives and trade marketing campaigns simultaneously
Negotiation: Ability to negotiate with retailers and distributors to secure optimal category placement and promotional opportunities
DE&I at Ferrero Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
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Plan and coordinate the execution of trade promotions, including in-store displays, point-of-sale (POPM) materials, and retail events
Ensure the timely deployment of marketing materials to regional agents, working closely with external vendors to meet deadlines
Monitor in-store execution of trade marketing activities to ensure consistent brand presence and effective promotion
Collaborate with supply chain teams to ensure product availability for promotional activities in all channels
Analyse customer data, shopper insights, and sales trends to define pricing, placement, promotion, and product assortment initiatives
Conduct regular reviews of customers, to assess the impact of trade marketing activities, and identify growth opportunities
Monitor out-of-stock & product shelf-life situations and collaborate with sales, supply chain and to adjust promotional and trade marketing activities accordingly to minimize waste and maximize product turnover
Track competitor activity and recommend competitive pricing and promotion strategies
Work closely with sales team to ensure alignment between marketing initiatives & sales objectives, providing data‑driven insights to optimise customer plan, promo activities and product placement. Regularly update the team on market trends, promo performance and areas of opportunity to support sales targets
Collaborate with supply chain & operations team to ensure product availability for planned activities, addressing potential out of stocks and inventory challenges
Partner with finance to track trade promo budgets, monitoring spends against plans, and ensuring financial accountability for trade related activities
Develop strong relationships with retail partners, ensuring effective communication and collaboration for category growth by providing insights and guidance to partners to optimize shelf space, promotional opportunities, and product positioning
Budget Management
Oversee the management of trade marketing budget for all campaigns and promotional activities, ensuring that expenditures are within the allocated budget
Develop and maintain a detailed budget tracking system, ensuring transparency and accuracy in the allocation & usage of funds for TM activities
Compile & present performance reports on trade marketing initiatives providing detailed insights into sales performance, retail execution metrics, customer engagement, competitive benchmarks & category performance—analyzing ROI and effectiveness
Collaborate with finance to ensure timely reconciliation of expenses and accurate financial reporting for all TM activities
Master Data Management
Manage & update the product catalogue by regularly inputting and maintaining detailed information for all existing and new products (Pack‑shots, TU dimensions, RSP, Shelf life, etc.)
Maintain the POPM catalogue, ensuring accurate and up‑to‑date information on available POPM for campaigns
Ensure that all new product listing information is communicated to retailers and field sales in a timely and accurate manner
Qualifications
Bachelor’s degree in Marketing, Business, or a related field
3+ years of experience in trade marketing, retail execution, or a similar role
Strong project management skills and the ability to manage multiple tasks simultaneously
Strong analytical skills and the ability to translate data into actionable insights
Skills
Collaborative: Strong teamwork and communication skills to work effectively with the sales team, retailers, supply chain & marketing
Analytical Skills: Ability to analyse complex market and sales data to inform category strategies and decisions
Communication: Strong interpersonal and presentation skills to communicate with internal teams and retail partners
Project Management: Organizational skills to manage multiple category initiatives and trade marketing campaigns simultaneously
Negotiation: Ability to negotiate with retailers and distributors to secure optimal category placement and promotional opportunities
DE&I at Ferrero Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
#J-18808-Ljbffr