Lifecycle Marketing Lead - CRM & Personalization for DTC

A leading pet products company located in Knoxville, TN is seeking a Lifecycle Marketing Specialist to develop and execute CRM strategies aimed at enhancing consumer acquisition and retention. The ideal candidate will have over 3 years of experience in lifecycle marketing, specifically in a direct-to-consumer environment, and is skilled in email and SMS campaigns. Successful candidates will demonstrate strong analytical abilities and a knack for optimizing marketing strategies to maximize consumer engagement and lifetime value. This role supports global DTC initiatives and involves collaboration with cross-functional teams. #J-18808-Ljbffr