Regional Marketing Manager – Miami, FL
Cortland, Miami, FL, United States
At Cortland, we operate with a forward‑thinking approach that challenges conventional norms and actively seeks insights beyond traditional industry boundaries. As a recognized leader in the multifamily sector, our focus on performance, innovation, and disciplined execution continues to drive strong growth and market leadership. We are committed to building a best‑in‑class organization by empowering top talent with the resources, autonomy, and support needed to deliver results and advance their careers in a high‑performance environment.
Role Overview As a Regional Marketing Manager, you motivate and empower community teams while developing and executing lead‑generation campaigns, marketing programs, and strategic initiatives that support the multifamily communities in your portfolio. Your work increases prospective resident engagement, strengthens brand presence across markets, and enables on‑site teams to convert leads more efficiently. You help ensure consistent marketing performance, elevate resident and prospect experience, and drive alignment between community operations and Cortland’s overall marketing strategy. Your impact will result in higher‑quality leads, improved occupancy, stronger revenue performance, and more cohesive marketing execution across the portfolio—all contributing to Cortland’s growth and market leadership.
Analyze submarket trends and results to develop a strategic marketing and advertising plan designed to drive qualified sales and leads
Build and establish a collaborative partnership with onsite community teams, portfolio leadership, and corporate teams to nurture and enrich Cortland’s culture, guiding principles, and mission
Partner with the social media and website teams to assess online presence, image, reputation, ratings, and brand consistency as it relates to the overall customer experience and brand message; strategize and recommend enhancements, campaigns, and solutions to improve overall results and customer experience
Work with Operations and Investments teams to develop budgetary numbers, guidelines, best practices, and expected results as it relates to all aspects of marketing, curb appeal, and collateral at the community and portfolio level
Assist and support Branding, Design, and Investments teams in creating and maintaining brand identification, marketing collateral, product enhancements, and overall design
Ensure consistency between the brand and the customer base identified in the business strategy and plan for the investment
Strategically identify and vet beneficial partnerships that will support the company mission and vision, promote community lifestyles, and further overall investment strategy required to strengthen the overall performance
Conduct ongoing reviews of advertising, messaging, websites, and collateral materials for accuracy and relevance as it relates to verbiage, messaging, brand identification, creativity, contact information, and results
Research competitive communities, market shifts, employment trends, sub‑market changes, new product development or renovation, primary businesses, market trends, and differentiators that may impact asset value or performance
Understand and discuss communities in the area, pricing, product, promotion, and their customer demographic and employment base
Understand and proactively manage effectiveness of lead generation and advertising platforms to drive qualified sales leads
Provide all guidance, recommendation and reporting related to results and effectiveness to all your assigned communities and portfolio
Oversee the management and execution of strategies and programs that support the achievement of the portfolio’s performance goals by creating and implementing action plans around lead generation
Evaluate and understand advertising on a cost‑per‑lead and cost‑per‑move‑in basis; navigate accordingly the entry and/or exit into a specific advertising space
Make recommendations regarding the completion of effective outreach marketing, on‑site curb appeal, resident functions, advertising campaigns, and resident retention efforts through building positive awareness about the property within the local neighborhood and community
Qualifications
Superb 5+ years of direct marketing, lead generation, and industry experience with proven results related to increased sales, lead generation, and revenues
Bachelor’s degree in related field or equivalent progressive experience in marketing
Excellent customer service skills while maintaining the highest standards of professionalism
Strong verbal and written communication skills
Self‑starter and have the ability to multi‑task while having the ability to work independently within identified parameters
Proficiency in word processing, spreadsheets, and database management programs; general software knowledge including: Outlook, Excel, Word, and the Real Page product suite
Must have a valid driver’s license; must be able to lift up to 50 pounds, bend, walk and climb stairs
Ability to travel for community visits on a monthly or quarterly basis
About Cortland Founded in 2005, Cortland is an international, vertically integrated multifamily real estate investment, development, and management firm with a resident‑centric approach to living experiences. Recognized as one of the top 10 multifamily owners and operators in the US, Cortland combines in‑house design, construction, and operations to deliver value and innovation across its portfolio.
Join us as we reimagine apartment living and drive outsized returns through purpose, performance, and people.
Cortland is an equal opportunity employer, and we’re proud to support and celebrate diversity in the workplace. We are committed to equal consideration for all qualified applicants regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, genetic information or any other characteristic protected by applicable law. If you have a disability and need an accommodation or assistance with the application process and/or using our website, please email Careers@cortland.com
Cortland is a drug‑free workplace.
Cortland participates in e‑verify to verify the employment status of all persons hired to work in the United States.
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Role Overview As a Regional Marketing Manager, you motivate and empower community teams while developing and executing lead‑generation campaigns, marketing programs, and strategic initiatives that support the multifamily communities in your portfolio. Your work increases prospective resident engagement, strengthens brand presence across markets, and enables on‑site teams to convert leads more efficiently. You help ensure consistent marketing performance, elevate resident and prospect experience, and drive alignment between community operations and Cortland’s overall marketing strategy. Your impact will result in higher‑quality leads, improved occupancy, stronger revenue performance, and more cohesive marketing execution across the portfolio—all contributing to Cortland’s growth and market leadership.
Analyze submarket trends and results to develop a strategic marketing and advertising plan designed to drive qualified sales and leads
Build and establish a collaborative partnership with onsite community teams, portfolio leadership, and corporate teams to nurture and enrich Cortland’s culture, guiding principles, and mission
Partner with the social media and website teams to assess online presence, image, reputation, ratings, and brand consistency as it relates to the overall customer experience and brand message; strategize and recommend enhancements, campaigns, and solutions to improve overall results and customer experience
Work with Operations and Investments teams to develop budgetary numbers, guidelines, best practices, and expected results as it relates to all aspects of marketing, curb appeal, and collateral at the community and portfolio level
Assist and support Branding, Design, and Investments teams in creating and maintaining brand identification, marketing collateral, product enhancements, and overall design
Ensure consistency between the brand and the customer base identified in the business strategy and plan for the investment
Strategically identify and vet beneficial partnerships that will support the company mission and vision, promote community lifestyles, and further overall investment strategy required to strengthen the overall performance
Conduct ongoing reviews of advertising, messaging, websites, and collateral materials for accuracy and relevance as it relates to verbiage, messaging, brand identification, creativity, contact information, and results
Research competitive communities, market shifts, employment trends, sub‑market changes, new product development or renovation, primary businesses, market trends, and differentiators that may impact asset value or performance
Understand and discuss communities in the area, pricing, product, promotion, and their customer demographic and employment base
Understand and proactively manage effectiveness of lead generation and advertising platforms to drive qualified sales leads
Provide all guidance, recommendation and reporting related to results and effectiveness to all your assigned communities and portfolio
Oversee the management and execution of strategies and programs that support the achievement of the portfolio’s performance goals by creating and implementing action plans around lead generation
Evaluate and understand advertising on a cost‑per‑lead and cost‑per‑move‑in basis; navigate accordingly the entry and/or exit into a specific advertising space
Make recommendations regarding the completion of effective outreach marketing, on‑site curb appeal, resident functions, advertising campaigns, and resident retention efforts through building positive awareness about the property within the local neighborhood and community
Qualifications
Superb 5+ years of direct marketing, lead generation, and industry experience with proven results related to increased sales, lead generation, and revenues
Bachelor’s degree in related field or equivalent progressive experience in marketing
Excellent customer service skills while maintaining the highest standards of professionalism
Strong verbal and written communication skills
Self‑starter and have the ability to multi‑task while having the ability to work independently within identified parameters
Proficiency in word processing, spreadsheets, and database management programs; general software knowledge including: Outlook, Excel, Word, and the Real Page product suite
Must have a valid driver’s license; must be able to lift up to 50 pounds, bend, walk and climb stairs
Ability to travel for community visits on a monthly or quarterly basis
About Cortland Founded in 2005, Cortland is an international, vertically integrated multifamily real estate investment, development, and management firm with a resident‑centric approach to living experiences. Recognized as one of the top 10 multifamily owners and operators in the US, Cortland combines in‑house design, construction, and operations to deliver value and innovation across its portfolio.
Join us as we reimagine apartment living and drive outsized returns through purpose, performance, and people.
Cortland is an equal opportunity employer, and we’re proud to support and celebrate diversity in the workplace. We are committed to equal consideration for all qualified applicants regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, genetic information or any other characteristic protected by applicable law. If you have a disability and need an accommodation or assistance with the application process and/or using our website, please email Careers@cortland.com
Cortland is a drug‑free workplace.
Cortland participates in e‑verify to verify the employment status of all persons hired to work in the United States.
#J-18808-Ljbffr