Growth & Performance Marketing Manager
Tim Tebow Foundation, Jacksonville, FL, United States
Title
: Growth & Performance Marketing Manager
Reporting Relationship
: This position will report to the Sr. Director of Marketing & Communications
Purpose:
The Digital Growth Marketing Manager owns donor acquisition performance across paid and owned digital channels. This role is accountable for revenue growth, CAC efficiency, and ROAS, translating mission-driven stories into measurable giving outcomes.
This role is fast-paced, test-driven, and performance-accountable. The right candidate thrives on experimentation, strategizing campaigns, managing multiple acquisition channels, identifying and scaling winning creative and narratives.
Responsibilities
Own donor acquisition performance across paid digital channels (Meta, Google, YouTube, etc.)
Plan, launch, and optimize weekly growth experiments focused on CAC, ROAS, and conversion rate
Decide what to scale, what to pause, and what to sunset based on performance data
Execute campaign strategies by deciding which audiences, placements, and creative assets should be tested or scaled each week
Identify which stories, visuals, or messages will best connect hearts and drive conversions
Partner with key vendors, agencies, and internal teams to ensure accountability, excellence, and mission alignment. Translate strategy into clear deliverables and mutual success
Partner with creatives to brief, test, and iterate ads and landing pages based on results
Monitor spend, pacing, and efficiency against revenue targets
Build and maintain dashboards that clearly answer: What’s working? What’s not? Why?
Translate performance insights into concrete next actions (new audiences, offers, creative angles)
Collaborate cross-functionally—but remain personally accountable for performance outcomes
Qualifications
3–6 years in performance marketing or growth marketingProven success managing paid media campaigns (Google Ads, Meta, YouTube, or similar)
Experience Optimizing for donor acquisition, recurring giving, and ROAS
Strong analytical and reporting skills with a passion for data-informed storytelling
Expertise in audience segmentation, testing frameworks and conversion funnels
Exceptional vendor and project management ability — able to manage multiple moving pieces with excellence
Proficiency in marketing analytics, CRM, and ad platforms (Google Ads, Meta, Hubspot, etc.)
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: Growth & Performance Marketing Manager
Reporting Relationship
: This position will report to the Sr. Director of Marketing & Communications
Purpose:
The Digital Growth Marketing Manager owns donor acquisition performance across paid and owned digital channels. This role is accountable for revenue growth, CAC efficiency, and ROAS, translating mission-driven stories into measurable giving outcomes.
This role is fast-paced, test-driven, and performance-accountable. The right candidate thrives on experimentation, strategizing campaigns, managing multiple acquisition channels, identifying and scaling winning creative and narratives.
Responsibilities
Own donor acquisition performance across paid digital channels (Meta, Google, YouTube, etc.)
Plan, launch, and optimize weekly growth experiments focused on CAC, ROAS, and conversion rate
Decide what to scale, what to pause, and what to sunset based on performance data
Execute campaign strategies by deciding which audiences, placements, and creative assets should be tested or scaled each week
Identify which stories, visuals, or messages will best connect hearts and drive conversions
Partner with key vendors, agencies, and internal teams to ensure accountability, excellence, and mission alignment. Translate strategy into clear deliverables and mutual success
Partner with creatives to brief, test, and iterate ads and landing pages based on results
Monitor spend, pacing, and efficiency against revenue targets
Build and maintain dashboards that clearly answer: What’s working? What’s not? Why?
Translate performance insights into concrete next actions (new audiences, offers, creative angles)
Collaborate cross-functionally—but remain personally accountable for performance outcomes
Qualifications
3–6 years in performance marketing or growth marketingProven success managing paid media campaigns (Google Ads, Meta, YouTube, or similar)
Experience Optimizing for donor acquisition, recurring giving, and ROAS
Strong analytical and reporting skills with a passion for data-informed storytelling
Expertise in audience segmentation, testing frameworks and conversion funnels
Exceptional vendor and project management ability — able to manage multiple moving pieces with excellence
Proficiency in marketing analytics, CRM, and ad platforms (Google Ads, Meta, Hubspot, etc.)
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