Director Demand Generation and Operations
CAMPBELL COMPANIES, Salt Lake City, UT, United States
Description
The Director Demand Generation and Operations is responsible for building and executing integrated digital campaigns that generate demand, capture leads, and accelerate pipeline growth across the company’s target industries: construction, mining, and power.
Key Responsibilities
Build and execute integrated digital campaigns that generate demand, capture leads, and accelerate pipeline growth.
Lead all aspects of digital and traditional marketing, marketing automation, paid media, and analytics, ensuring alignment with go-to-market strategy, brand positioning, and vertical marketing priorities.
Collaborate cross‑functionally with Sales, Service, Rental, OEM/channel partners to translate strategy into measurable business results.
Design and execute multi‑channel demand generation campaigns (email, paid search, display, social, content syndication) targeting decision‑makers in construction, mining, and power.
Amplify trade shows, demo days, and sponsorships through digital channels and leverage OEM co‑marketing funds for co‑branded campaigns.
Manage paid media campaigns across Google Ads, LinkedIn, trade media platforms, and retargeting networks.
Oversee company presence on social media platforms, ensuring alignment with brand and GTM messaging.
Manage marketing automation workflows (e.g., HubSpot) to nurture prospects and re‑engage existing customers.
Segment and personalize campaigns based on industry vertical, customer type, and buying stage.
Lead Marketing Operations manager and partner with Sales Operations to ensure seamless lead routing, scoring, and reporting within CRM (Texada).
Monitor campaign performance, adjust in real time for conversion optimization, and conduct A/B testing and continuous optimization.
Define and track key metrics: lead generation volume, lead‑to‑opportunity conversion, cost per lead, ROI by campaign/channel, percentage of marketing‑led leads.
Deliver dashboards and insights to VP of Marketing and leadership.
Develop customer journey maps and strategies to optimize the customer journey.
Provide insights on digital buyer behavior in construction, mining, and power segments to inform GTM strategy.
Work closely with Sales, Rental, and Service teams to ensure marketing‑generated leads are high‑quality and actionable.
Partner with Strategic Marketing, Brand & Communications, and OEM Marketing to ensure integrated campaigns.
Support GTM managers by tailoring demand generation initiatives to specific industries and customer needs.
Bring positive energy, partnership, and sense of ownership, fostering a spirit of education to drive “what good looks like”.
Perform all other duties as assigned.
Education
Bachelor’s degree in Marketing, Business, or related field. Master’s degree or MBA is a plus.
Experience
6+ years of experience in digital marketing and demand generation, preferably in B2B or industrial sectors.
Strong knowledge of marketing automation (Pardot, Marketo, HubSpot) and CRM (Texada, MS Dynamics).
Proven success in developing campaigns that drive measurable pipeline and revenue impact.
Experience managing integrated campaigns and account‑based marketing (ABM).
Skills and Competencies
Strong analytical skills with ability to translate data into actionable insights.
Knowledge of working with OEMs, channel partners, or dealership models a plus.
Growth‑Minded – focused on measurable outcomes that drive revenue and customer acquisition.
Data‑Driven – leverages analytics and insights to optimize campaign performance.
Innovative marketer – blends creativity with digital best practices to stand out in industrial markets.
Collaborative – works across marketing, sales, and operations to align demand generation with business priorities.
Execution‑Oriented – skilled at managing multiple campaigns and delivering results under tight timelines.
Certification (Preferred)
TBD
Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Employees who have access to the compensation information of other employees or applicants as part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60‑1.35(c).
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Key Responsibilities
Build and execute integrated digital campaigns that generate demand, capture leads, and accelerate pipeline growth.
Lead all aspects of digital and traditional marketing, marketing automation, paid media, and analytics, ensuring alignment with go-to-market strategy, brand positioning, and vertical marketing priorities.
Collaborate cross‑functionally with Sales, Service, Rental, OEM/channel partners to translate strategy into measurable business results.
Design and execute multi‑channel demand generation campaigns (email, paid search, display, social, content syndication) targeting decision‑makers in construction, mining, and power.
Amplify trade shows, demo days, and sponsorships through digital channels and leverage OEM co‑marketing funds for co‑branded campaigns.
Manage paid media campaigns across Google Ads, LinkedIn, trade media platforms, and retargeting networks.
Oversee company presence on social media platforms, ensuring alignment with brand and GTM messaging.
Manage marketing automation workflows (e.g., HubSpot) to nurture prospects and re‑engage existing customers.
Segment and personalize campaigns based on industry vertical, customer type, and buying stage.
Lead Marketing Operations manager and partner with Sales Operations to ensure seamless lead routing, scoring, and reporting within CRM (Texada).
Monitor campaign performance, adjust in real time for conversion optimization, and conduct A/B testing and continuous optimization.
Define and track key metrics: lead generation volume, lead‑to‑opportunity conversion, cost per lead, ROI by campaign/channel, percentage of marketing‑led leads.
Deliver dashboards and insights to VP of Marketing and leadership.
Develop customer journey maps and strategies to optimize the customer journey.
Provide insights on digital buyer behavior in construction, mining, and power segments to inform GTM strategy.
Work closely with Sales, Rental, and Service teams to ensure marketing‑generated leads are high‑quality and actionable.
Partner with Strategic Marketing, Brand & Communications, and OEM Marketing to ensure integrated campaigns.
Support GTM managers by tailoring demand generation initiatives to specific industries and customer needs.
Bring positive energy, partnership, and sense of ownership, fostering a spirit of education to drive “what good looks like”.
Perform all other duties as assigned.
Education
Bachelor’s degree in Marketing, Business, or related field. Master’s degree or MBA is a plus.
Experience
6+ years of experience in digital marketing and demand generation, preferably in B2B or industrial sectors.
Strong knowledge of marketing automation (Pardot, Marketo, HubSpot) and CRM (Texada, MS Dynamics).
Proven success in developing campaigns that drive measurable pipeline and revenue impact.
Experience managing integrated campaigns and account‑based marketing (ABM).
Skills and Competencies
Strong analytical skills with ability to translate data into actionable insights.
Knowledge of working with OEMs, channel partners, or dealership models a plus.
Growth‑Minded – focused on measurable outcomes that drive revenue and customer acquisition.
Data‑Driven – leverages analytics and insights to optimize campaign performance.
Innovative marketer – blends creativity with digital best practices to stand out in industrial markets.
Collaborative – works across marketing, sales, and operations to align demand generation with business priorities.
Execution‑Oriented – skilled at managing multiple campaigns and delivering results under tight timelines.
Certification (Preferred)
TBD
Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Employees who have access to the compensation information of other employees or applicants as part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60‑1.35(c).
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