Community Marketing Manager
HomeWell Care Services of CA Northern Bay Area, Clearwater, FL, United States
HomeWell Cares Services is a rapidly growing home care agency. We are looking for a motivated individual to be our Community Marketing Manager. We are offering a sign‑on bonus to candidates with a home care sales background and established area contacts and experience.
The Community Marketing Manager is responsible for generating brand awareness and creating a positive identity for the agency in the community, with the goal of producing client referrals and increasing client census and service hours for the agency. This role is largely focused on building and maintaining relationships with new and existing referral sources, promoting the agency as a valued partner, trusted provider and home care expert.
Responsibilities and Duties
Generate appropriate referrals by promoting the agency and creating a need for agency services in the community
Build and maintain trusted relationships with new and existing referral sources such as hospitals, skilled nursing facilities, rehab centers, home health and hospice agencies, senior centers, and other community organizations
Identify, research and pre‑qualify prospective accounts
Travel locally within the agency’s territory, meeting with professional referral sources
Conduct in‑person, face‑to‑face visits with a minimum of 12‑14 accounts per day
Demonstrate value for the health care organizations being visited
Provide relevant post‑meeting follow‑upEnsure any action steps are completed within the agreed upon timeframe
Represent the agency multiple times per week in‑person, at seniors‑focused networking meetings, community events and professional organizations
Pre‑plan weekly routing and sales activities, maximizing efficiency and cost effectiveness of daily activities where possible; set goals for each sales call and prepare any needed materials
Qualifications and Skills
Bachelor’s degree or equivalent work experience
Minimum of two years of healthcare experience in sales and marketing, with a strong preference for in‑home care sales
Exceptional written and verbal communication skills and ability to interact effectively with professionals in a variety of settings
Creative and self‑driven with the ability to problem‑solve and apply sound judgment
Excellent follow‑up, planning and organizational skills
Proven results with building and maintaining business relationships
Must present a positive and professional business image
Passionate about helping seniors live with dignity
Benefits
Competitive base salary based on experience with sales incentive plan
401(k)
Liability Insurance
Worker’s Compensation
Reemployment Benefits
Paid Time‑Off (PTO)
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The Community Marketing Manager is responsible for generating brand awareness and creating a positive identity for the agency in the community, with the goal of producing client referrals and increasing client census and service hours for the agency. This role is largely focused on building and maintaining relationships with new and existing referral sources, promoting the agency as a valued partner, trusted provider and home care expert.
Responsibilities and Duties
Generate appropriate referrals by promoting the agency and creating a need for agency services in the community
Build and maintain trusted relationships with new and existing referral sources such as hospitals, skilled nursing facilities, rehab centers, home health and hospice agencies, senior centers, and other community organizations
Identify, research and pre‑qualify prospective accounts
Travel locally within the agency’s territory, meeting with professional referral sources
Conduct in‑person, face‑to‑face visits with a minimum of 12‑14 accounts per day
Demonstrate value for the health care organizations being visited
Provide relevant post‑meeting follow‑upEnsure any action steps are completed within the agreed upon timeframe
Represent the agency multiple times per week in‑person, at seniors‑focused networking meetings, community events and professional organizations
Pre‑plan weekly routing and sales activities, maximizing efficiency and cost effectiveness of daily activities where possible; set goals for each sales call and prepare any needed materials
Qualifications and Skills
Bachelor’s degree or equivalent work experience
Minimum of two years of healthcare experience in sales and marketing, with a strong preference for in‑home care sales
Exceptional written and verbal communication skills and ability to interact effectively with professionals in a variety of settings
Creative and self‑driven with the ability to problem‑solve and apply sound judgment
Excellent follow‑up, planning and organizational skills
Proven results with building and maintaining business relationships
Must present a positive and professional business image
Passionate about helping seniors live with dignity
Benefits
Competitive base salary based on experience with sales incentive plan
401(k)
Liability Insurance
Worker’s Compensation
Reemployment Benefits
Paid Time‑Off (PTO)
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