Director of Sales and Marketing
Front Porch Communities & Services, Los Gatos, CA, United States
The Director, Sales & Marketing is responsible for leading all sales efforts during the "blue sky" phase. This leader drives pre-opening sales benchmark, secures priority deposits, builds brand awareness and creates a vibrant sales culture that brings the community's vision to life. The Director executes strategic sales and marketing initiatives to ensure a successful pre-construction campaign and sustained occupancy growth post-opening
Essential Functions
Develop and execute a pre-opening (blue sky) sales strategy focus on securing reservations and deposits before financing and launch of construction.
Lead a high-performance, mission-driven sales and marketing team by coaching, training, and building a culture that meets the unique demands of selling on unbuilt community
Serve as the community's primary brand ambassador and storyteller by clearly articulating its vision, lifestyle, and long-term benefits to prospective residents and their families
Partner with the VP of Sales & Marketing to design and implement a comprehensive marketing plan, including event strategies, advertising, lead generation and media outreach.
Engage prospective residents, family members, and key influences (e.g. physicians, attorneys? to generate leads and guide timely, informed decision.
Host and coordinate off-site and on-site informational events, early adopter gatherings, small group presentations and one-one consultation to advance prospects through the sales funnel.
Handle all incoming inquiries, professionally, and manage the sale process from initial contact through deposit and move-ins
Build and maintain strong relationship with early prospects, depositors, and influence such as adult-children, financial planners and community partners
Create, plan, and implement internal and external events, in partnership with Life Enrichment, community staff, and external organizations, to engage prospects and referral sources.
Collaborate with development, construction, operations and design teams to ensure alignment of messaging and delivery timelines
Monitor and manage CRM data integrity, sales pipeline activity, conversion metrics and reporting to quide to guide decision and optimize results
Manage the department budget, forecast deposit revenue and deliver timely and accurate sales reports to leadership.
Oversee the transition from reservation to contract and move-in while ensuring clear, consistent communication through-out the process
Track market trends, competitor activity and demographic shifts to guide pricing strategy and community positioning.
Represent and promote the Front Porch mission bu fostering connection, purpose and empowerment
Keep VP, Sales & Marketing informed of all sales activity on a regular basis and developing relations that drives growth of the community
Performs all assigned duties as assigned.
Essential: Bachelor's Degree ; Sales, marketing or business. Minimum 5 years of experience; proven track record in senior leadership with direct experience in pre-opening or blue sky CCRC sales
Equivalent Experience Instead of Education: Associate Degree/Two years of College plus two years of related work experience or four years of related work experience.
Preferred: 1 years experience with CRM systems and metrics.
Compensation Disclaimer: The actual compensation offered will depend on a wide range of factors including but not limited to, the selected candidate's knowledge, skills, experience, training, education and licensure/certifications (as applicable).
Front Porch is an Equal Opportunity Employer. We support all aspects of diversity and provide equal employment opportunity to all employees and applicants without regard to race, color, religion, sex, marital status, national origin, age, sexual orientation, disability or status as a veteran in accordance with the applicable nondiscrimination laws. Final candidates must successfully complete a pre-employment physical, physical abilities test, drug screen and Department of Justice Criminal background clearance.
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Essential Functions
Develop and execute a pre-opening (blue sky) sales strategy focus on securing reservations and deposits before financing and launch of construction.
Lead a high-performance, mission-driven sales and marketing team by coaching, training, and building a culture that meets the unique demands of selling on unbuilt community
Serve as the community's primary brand ambassador and storyteller by clearly articulating its vision, lifestyle, and long-term benefits to prospective residents and their families
Partner with the VP of Sales & Marketing to design and implement a comprehensive marketing plan, including event strategies, advertising, lead generation and media outreach.
Engage prospective residents, family members, and key influences (e.g. physicians, attorneys? to generate leads and guide timely, informed decision.
Host and coordinate off-site and on-site informational events, early adopter gatherings, small group presentations and one-one consultation to advance prospects through the sales funnel.
Handle all incoming inquiries, professionally, and manage the sale process from initial contact through deposit and move-ins
Build and maintain strong relationship with early prospects, depositors, and influence such as adult-children, financial planners and community partners
Create, plan, and implement internal and external events, in partnership with Life Enrichment, community staff, and external organizations, to engage prospects and referral sources.
Collaborate with development, construction, operations and design teams to ensure alignment of messaging and delivery timelines
Monitor and manage CRM data integrity, sales pipeline activity, conversion metrics and reporting to quide to guide decision and optimize results
Manage the department budget, forecast deposit revenue and deliver timely and accurate sales reports to leadership.
Oversee the transition from reservation to contract and move-in while ensuring clear, consistent communication through-out the process
Track market trends, competitor activity and demographic shifts to guide pricing strategy and community positioning.
Represent and promote the Front Porch mission bu fostering connection, purpose and empowerment
Keep VP, Sales & Marketing informed of all sales activity on a regular basis and developing relations that drives growth of the community
Performs all assigned duties as assigned.
Essential: Bachelor's Degree ; Sales, marketing or business. Minimum 5 years of experience; proven track record in senior leadership with direct experience in pre-opening or blue sky CCRC sales
Equivalent Experience Instead of Education: Associate Degree/Two years of College plus two years of related work experience or four years of related work experience.
Preferred: 1 years experience with CRM systems and metrics.
Compensation Disclaimer: The actual compensation offered will depend on a wide range of factors including but not limited to, the selected candidate's knowledge, skills, experience, training, education and licensure/certifications (as applicable).
Front Porch is an Equal Opportunity Employer. We support all aspects of diversity and provide equal employment opportunity to all employees and applicants without regard to race, color, religion, sex, marital status, national origin, age, sexual orientation, disability or status as a veteran in accordance with the applicable nondiscrimination laws. Final candidates must successfully complete a pre-employment physical, physical abilities test, drug screen and Department of Justice Criminal background clearance.
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