Associate Director, Creator Partnerships
Warner Music Group, Los Angeles, CA, United States
Overview
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: curiosity, collaboration, and commitment.
Your role Associate Director, Creator Partnerships. Lead and execute the creator strategy for global catalog artists. Develop and manage the Creator Partnerships team, sourcing and managing digital creators, directly and through agencies, across campaigns — overseeing briefs, timelines, and content delivery to ensure alignment with artist identity and campaign goals. Set the overarching strategy for a fast-paced mix of proactive and reactive programs, building scalable frameworks that allow the team to pivot quickly and improve results continuously. As the team lead, this role requires experience and thought leadership on how programs integrate and uplift cross-functional drivers. This role also supports artist teams with guidance on short-form content, helping shape creative direction, language, and social media best practices.
Responsibilities
Establish and drive the overarching global creator strategy for catalog artists, setting the vision and framework for all creator programs across short-form platforms (TikTok, Reels, Shorts, etc.).
Serve as a leader with a point of view. Use tools, data, and insights to anticipate creative trends. Define new, high-impact topics that connect artists and culture.
Source and manage creators across TikTok, Reels, Shorts, etc.
Coordinate project outlines, schedules, outputs, and sign-offs.
Lead high-level negotiations and develop long-term relationships with key agency partners and creators, defining the best terms and ensuring a pipeline of top-tier talent.
Provide senior-level consultation to campaign leads and cross-functional teams to ensure creator output is seamlessly integrated and strategically aligned with overarching artist narratives and campaign objectives.
Oversee the maintenance and strategic utilization of the trusted creator partner database to ensure best-in-class relationships and efficiency.
Manage agency agreements and deliverables ranging from best terms, creative notes, timelines, and reporting where applicable.
Provide artists with direction on short-form content and social tone.
Collaborate with campaign leads to align creator output with narrative.
Track content performance and refine outreach based on insights.
Maintain a database of trusted creator partners.
Monitor performance metrics including quality, timeliness, and tone alignment of creator content, engagement and impact of activations, and strength of creator relationships.
Design and customize organic and paid creator programs.
Stay abreast of compliance, governance, and innovation in the evolving creator economy.
Qualifications
Deep and current expertise in global pop culture, emerging trends, and fan behavior, translating insights into proactive creator strategy.
Demonstrated leadership in strategic problem-solving and delivering high-quality, high-impact results in a fast-paced, high-volume environment.
Executive track record in developing and leading creator strategies, partnerships, and complex negotiations across major short-form video platforms (e.g., TikTok, Reels, Shorts).
Ability to coordinate content briefs, timelines, deliverables, and approvals, ensuring consistency with artist identity and campaign objectives.
Experience advising on crafting brief-form content, creative direction, and social tone for artists and internal teams.
Expert command of performance analytics, with the ability to define key metrics, leverage insights, and implement data-driven pivots to maximize creator effectiveness and ROI.
6+ years of progressive experience in social media management, creator relations, or digital content production, preferably within the music or entertainment industry.
Warner Music Group is an Equal Opportunity Employer.
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Your role Associate Director, Creator Partnerships. Lead and execute the creator strategy for global catalog artists. Develop and manage the Creator Partnerships team, sourcing and managing digital creators, directly and through agencies, across campaigns — overseeing briefs, timelines, and content delivery to ensure alignment with artist identity and campaign goals. Set the overarching strategy for a fast-paced mix of proactive and reactive programs, building scalable frameworks that allow the team to pivot quickly and improve results continuously. As the team lead, this role requires experience and thought leadership on how programs integrate and uplift cross-functional drivers. This role also supports artist teams with guidance on short-form content, helping shape creative direction, language, and social media best practices.
Responsibilities
Establish and drive the overarching global creator strategy for catalog artists, setting the vision and framework for all creator programs across short-form platforms (TikTok, Reels, Shorts, etc.).
Serve as a leader with a point of view. Use tools, data, and insights to anticipate creative trends. Define new, high-impact topics that connect artists and culture.
Source and manage creators across TikTok, Reels, Shorts, etc.
Coordinate project outlines, schedules, outputs, and sign-offs.
Lead high-level negotiations and develop long-term relationships with key agency partners and creators, defining the best terms and ensuring a pipeline of top-tier talent.
Provide senior-level consultation to campaign leads and cross-functional teams to ensure creator output is seamlessly integrated and strategically aligned with overarching artist narratives and campaign objectives.
Oversee the maintenance and strategic utilization of the trusted creator partner database to ensure best-in-class relationships and efficiency.
Manage agency agreements and deliverables ranging from best terms, creative notes, timelines, and reporting where applicable.
Provide artists with direction on short-form content and social tone.
Collaborate with campaign leads to align creator output with narrative.
Track content performance and refine outreach based on insights.
Maintain a database of trusted creator partners.
Monitor performance metrics including quality, timeliness, and tone alignment of creator content, engagement and impact of activations, and strength of creator relationships.
Design and customize organic and paid creator programs.
Stay abreast of compliance, governance, and innovation in the evolving creator economy.
Qualifications
Deep and current expertise in global pop culture, emerging trends, and fan behavior, translating insights into proactive creator strategy.
Demonstrated leadership in strategic problem-solving and delivering high-quality, high-impact results in a fast-paced, high-volume environment.
Executive track record in developing and leading creator strategies, partnerships, and complex negotiations across major short-form video platforms (e.g., TikTok, Reels, Shorts).
Ability to coordinate content briefs, timelines, deliverables, and approvals, ensuring consistency with artist identity and campaign objectives.
Experience advising on crafting brief-form content, creative direction, and social tone for artists and internal teams.
Expert command of performance analytics, with the ability to define key metrics, leverage insights, and implement data-driven pivots to maximize creator effectiveness and ROI.
6+ years of progressive experience in social media management, creator relations, or digital content production, preferably within the music or entertainment industry.
Warner Music Group is an Equal Opportunity Employer.
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