Marketing Manager, Capital Markets & Investment Banking - Commercial Banking
Capital One, Mc Lean, VA, United States
Marketing Manager, Capital Markets & Investment Banking - Commercial Banking
We’re a top U.S. Commercial Bank committed to helping our clients succeed by providing access to tailored financial solutions, enabling them to transact simply and reliably, and building enduring businesses. Capital One’s Commercial Bank looks for its leaders to demonstrate client focus, inspirational leadership, integrated problem solving and domain expertise. The skills and attributes we value most are client focus, inspirational leadership, integrated problem solving and domain expertise.
Overview Join our Capital Markets Marketing Team and be a driving force behind bringing our marketing strategy to life! We’re seeking a results-driven Marketing Manager with a passion for connecting business goals to creative campaigns that resonate with a sophisticated capital markets audience. You’ll manage the planning and day-to-day execution of high-impact campaigns that drive awareness, engagement, and business growth for Capital One’s Capital Markets business, including our specialty investment bank in aerospace and defense, government services, and enterprise technology solutions, KippsDeSanto. You’ll own the entire campaign management process, from planning and budgeting to performance reporting and collaborate with cross-functional teams to ensure our marketing initiatives effectively reach and engage our target audience.
Key Responsibilities
Campaign Management: Manage the development and activation of integrated marketing programs across a variety of channels, including conferences, digital/website, social media, email, advertising, etc.
Stakeholder Management: Work closely with bankers to ensure marketing initiatives support business objectives and are effectively integrated into go-to-market strategies.
Content Creation: Coordinate the creation and distribution of high-quality content, such as thought leadership articles and market insights, in multiple formats.
Digital Marketing: Orchestrate all digital marketing initiatives, including SEO/SEM, email marketing, social media campaigns (e.g., LinkedIn), and website content management.
Performance Analysis: Track, analyze, and report on the effectiveness of all marketing activities, using data to inform and optimize future campaigns.
Cross-Functional Collaboration: Partner with Commercial Bank Marketing, Corporate Communications, and other internal teams to align marketing efforts with business goals.
Sales Enablement: Coordinate the creation and maintenance of marketing materials, including presentation templates, tombstones, newsletters, pitchbooks, and proof points.
Budget Tracking: Assist with budget planning and monitoring, including invoice processing and tracking.
Conference Logistics: Plan and execute participation at industry conferences, webinars, and trade shows to showcase our expertise and build relationships with key stakeholders.
Brand Management: Maintain brand consistency across all marketing materials and channels, ensuring a strong and professional representation of our firm.
Travel is required.
Basic Qualifications
Bachelor’s Degree in Marketing, Communications, Journalism, Business, or Finance.
At least 7 years of experience in B2B marketing for financial services or another highly regulated industry.
Preferred Qualifications
Master's degree or MBA in Marketing, Business, Finance or Communications.
At least 9 years of experience in M&A advisory, investment banking, capital markets, or global markets marketing.
Proven ability to plan and execute multi-channel campaigns that build powerful brand relationships and compelling narratives.
Highly analytical and data-driven.
Exceptional written and oral communication skills.
Proven ability to manage the details of multiple projects.
Experience working with colleagues at all levels, including senior leadership.
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries.
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Overview Join our Capital Markets Marketing Team and be a driving force behind bringing our marketing strategy to life! We’re seeking a results-driven Marketing Manager with a passion for connecting business goals to creative campaigns that resonate with a sophisticated capital markets audience. You’ll manage the planning and day-to-day execution of high-impact campaigns that drive awareness, engagement, and business growth for Capital One’s Capital Markets business, including our specialty investment bank in aerospace and defense, government services, and enterprise technology solutions, KippsDeSanto. You’ll own the entire campaign management process, from planning and budgeting to performance reporting and collaborate with cross-functional teams to ensure our marketing initiatives effectively reach and engage our target audience.
Key Responsibilities
Campaign Management: Manage the development and activation of integrated marketing programs across a variety of channels, including conferences, digital/website, social media, email, advertising, etc.
Stakeholder Management: Work closely with bankers to ensure marketing initiatives support business objectives and are effectively integrated into go-to-market strategies.
Content Creation: Coordinate the creation and distribution of high-quality content, such as thought leadership articles and market insights, in multiple formats.
Digital Marketing: Orchestrate all digital marketing initiatives, including SEO/SEM, email marketing, social media campaigns (e.g., LinkedIn), and website content management.
Performance Analysis: Track, analyze, and report on the effectiveness of all marketing activities, using data to inform and optimize future campaigns.
Cross-Functional Collaboration: Partner with Commercial Bank Marketing, Corporate Communications, and other internal teams to align marketing efforts with business goals.
Sales Enablement: Coordinate the creation and maintenance of marketing materials, including presentation templates, tombstones, newsletters, pitchbooks, and proof points.
Budget Tracking: Assist with budget planning and monitoring, including invoice processing and tracking.
Conference Logistics: Plan and execute participation at industry conferences, webinars, and trade shows to showcase our expertise and build relationships with key stakeholders.
Brand Management: Maintain brand consistency across all marketing materials and channels, ensuring a strong and professional representation of our firm.
Travel is required.
Basic Qualifications
Bachelor’s Degree in Marketing, Communications, Journalism, Business, or Finance.
At least 7 years of experience in B2B marketing for financial services or another highly regulated industry.
Preferred Qualifications
Master's degree or MBA in Marketing, Business, Finance or Communications.
At least 9 years of experience in M&A advisory, investment banking, capital markets, or global markets marketing.
Proven ability to plan and execute multi-channel campaigns that build powerful brand relationships and compelling narratives.
Highly analytical and data-driven.
Exceptional written and oral communication skills.
Proven ability to manage the details of multiple projects.
Experience working with colleagues at all levels, including senior leadership.
At this time, Capital One will not sponsor a new applicant for employment authorization for this position.
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being. Eligibility varies based on full or part-time status, exempt or non-exempt status, and management level.
Capital One is an equal opportunity employer (EOE, including disability/vet) committed to non-discrimination in compliance with applicable federal, state, and local laws. Capital One promotes a drug-free workplace. Capital One will consider for employment qualified applicants with a criminal history in a manner consistent with the requirements of applicable laws regarding criminal background inquiries.
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