Senior Apparel Designer – Boys Mass

The Senior Apparel Designer for Boys will lead the design and development of trend-right, commercially viable product across key Mass focused boys categories (ages 4–16). This role requires a strong balance of trend interpretation, value engineering and high-volume retail execution, with a focus on delivering compelling product that meets Mass retail price architecture, quality standards, and customer expectations.

Key Responsibilities: Design & Product Development:

Lead seasonal design direction across boys apparel categories (knits, fleece, denim, wovens, sets, and basics)

Develop trend-right, brand-appropriate product tailored to the Mass retail customer

Create CADs, tech packs, and detailed design specs for production

Drive silhouette development (fit, proportion, scale) aligned with market needs (e.g., relaxed fits, athletic influence, comfort-driven styling)

Ensure all designs are executable within target cost and margin requirement

Trend & Market Insights:

Research and interpret macro and micro trends relevant to boys (4–16)

Translate trend into commercial, wearable product for mass retail

Shop competitive landscape (Walmart, Target, Amazon, value retailers) and identify white space opportunities

Balance trend with core replenishment program

Design with cost top of mind (fabric selection, construction, trims, print techniques)

Partner with sourcing and product development to hit aggressive IMU targets

Optimize fabric usage, minimize waste, and simplify construction where needed

Understand Walmart’s pricing ladders and build product accordingly

Cross-Functional Collaboration

Work closely with sales, sourcing, and production teams to align on seasonal strategy

Participate in fittings and drive fit consistency across programs

Communicate clearly with overseas factories and vendors

Support sales presentations and line reviews with buyer

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