Senior SEO Specialist
Mouser Electronics, Mansfield, TX, United States
Accountabilities & Essential Functions
Perform daily account maintenance and creation of pay-per-click accounts on Google, Bing, Yahoo, & other search platforms as assigned.
Manage the execution of search marketing campaigns & ad groups, including setup, analysis, optimization, monitoring, reporting, budget pacing & forecasting, keyword research, and expansion.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals.
Optimize campaign/program performance through continuous testing & monitoring including collection and analysis of negative keywords.
Manage the budget of all assigned paid search accounts and make recommendations for continuous improvement.
Responsible for initiating the building and maintenance of reports and dashboards using search platform data plus data from additional sources.
Maintain and monitor keyword bids.
Develop Mouser and e‑commerce business acumen.
Perform administrative duties with the SEM department including (but not limited to) scheduling meetings, organizing presentations, researching and evaluating new opportunities, and coordinating global communications.
Skills & Certifications
Skill evaluation: Behavioral (80%)
Strong Excel, Writing, & Math Skills.
Outstanding organizational skills and ability to manage multiple projects simultaneously while meeting deadlines.
Excellent verbal and non‑verbal communication skills, including the ability to communicate with people at all levels.
Interacts effectively with individuals and groups inside and outside the organization.
Exhibits strong analytical, problem‑solving, negotiation, organizational, and teaching skills.
Works effectively both independently and as a member of a cross‑functional team.
Uses sound judgment to identify issues and escalates when appropriate.
Contributes to improvements in processes (technical or business) used by multiple departments.
Strong experience with all Microsoft Office applications.
Multilingual is a plus but not required.
Ability to set and track goals.
SEM Specialist I
Bachelor's Degree in a related discipline or work experience.
SEM Specialist II
Establish, maintain, and continuously build on Mouser and e‑commerce business knowledge.
Make recommendations to improve based on monitoring keyword bids, quality scores, and other account metrics.
Make recommendations for A/B testing for continuous improvement.
Set meetings at regular intervals with external teams to align objectives and gather insights.
Maintain and actively pursue awareness of SEM industry trends and changes and share this knowledge with the SEM team.
Requirements
Bachelor's Degree in a related discipline or work experience.
2+ years SEM experience required. For internal candidates, experience can be a combination of internal and external experience.
SEM Specialist III
Serve as a subject matter expert within SEM.
Demonstrate Mouser business acumen.
Perform competitive analysis and develop reporting on direct competition and strategies.
Mentor peers in learning and building proficiency in Mouser, Internet Business, business analysis, and SEM specialist skills.
Participate in and suggest processes and standard improvements to build the skills and practice of SEM specialists.
Requirements
Bachelor's Degree in a related discipline or work experience.
4+ years SEM experience required. For internal candidates, experience can be a combination of internal and external experience.
Senior SEM Specialist
Demonstrate extensive Mouser business acumen.
Set course & instruction for budget management of all assigned paid search accounts.
Schedule, coordinate, and host regular meetings with the SEM team and external members to share or gain knowledge of SEM, Mouser, distribution, industry, or products.
Research, evaluate, & recommend external tools for efficiency improvements.
Lead peers in learning and building Mouser business acumen, internet business processes, and SEM specialist skills.
Drive continuous improvements to strengthen skills and SEM best practices.
Identify, determine, and implement the building and maintenance of reports using search platform data as well as data from additional sources.
Team subject matter expert.
Requirements
Bachelor's Degree in a related discipline or work experience.
6+ years SEM experience required.
Internal candidates: minimum highly effective performance in current role.
Experience can be a combination of internal and external experience.
Mouser Electronics, a TTI, Inc. company, is an Equal Employment Opportunity employer committed to providing equal opportunity in all of our employment practices, including selection, hiring, assignment, re‑assignment, promotion, transfer, compensation, discipline, and termination. The company prohibits discrimination, harassment, and retaliation in employment based on race, color, religion, genetic information, national origin, sex, sexual orientation, gender identity, pregnancy, childbirth, or related medical conditions, age, disability or handicap, citizenship status, service member status, or any other category protected by federal, state/provincial or local law.
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Perform daily account maintenance and creation of pay-per-click accounts on Google, Bing, Yahoo, & other search platforms as assigned.
Manage the execution of search marketing campaigns & ad groups, including setup, analysis, optimization, monitoring, reporting, budget pacing & forecasting, keyword research, and expansion.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals.
Optimize campaign/program performance through continuous testing & monitoring including collection and analysis of negative keywords.
Manage the budget of all assigned paid search accounts and make recommendations for continuous improvement.
Responsible for initiating the building and maintenance of reports and dashboards using search platform data plus data from additional sources.
Maintain and monitor keyword bids.
Develop Mouser and e‑commerce business acumen.
Perform administrative duties with the SEM department including (but not limited to) scheduling meetings, organizing presentations, researching and evaluating new opportunities, and coordinating global communications.
Skills & Certifications
Skill evaluation: Behavioral (80%)
Strong Excel, Writing, & Math Skills.
Outstanding organizational skills and ability to manage multiple projects simultaneously while meeting deadlines.
Excellent verbal and non‑verbal communication skills, including the ability to communicate with people at all levels.
Interacts effectively with individuals and groups inside and outside the organization.
Exhibits strong analytical, problem‑solving, negotiation, organizational, and teaching skills.
Works effectively both independently and as a member of a cross‑functional team.
Uses sound judgment to identify issues and escalates when appropriate.
Contributes to improvements in processes (technical or business) used by multiple departments.
Strong experience with all Microsoft Office applications.
Multilingual is a plus but not required.
Ability to set and track goals.
SEM Specialist I
Bachelor's Degree in a related discipline or work experience.
SEM Specialist II
Establish, maintain, and continuously build on Mouser and e‑commerce business knowledge.
Make recommendations to improve based on monitoring keyword bids, quality scores, and other account metrics.
Make recommendations for A/B testing for continuous improvement.
Set meetings at regular intervals with external teams to align objectives and gather insights.
Maintain and actively pursue awareness of SEM industry trends and changes and share this knowledge with the SEM team.
Requirements
Bachelor's Degree in a related discipline or work experience.
2+ years SEM experience required. For internal candidates, experience can be a combination of internal and external experience.
SEM Specialist III
Serve as a subject matter expert within SEM.
Demonstrate Mouser business acumen.
Perform competitive analysis and develop reporting on direct competition and strategies.
Mentor peers in learning and building proficiency in Mouser, Internet Business, business analysis, and SEM specialist skills.
Participate in and suggest processes and standard improvements to build the skills and practice of SEM specialists.
Requirements
Bachelor's Degree in a related discipline or work experience.
4+ years SEM experience required. For internal candidates, experience can be a combination of internal and external experience.
Senior SEM Specialist
Demonstrate extensive Mouser business acumen.
Set course & instruction for budget management of all assigned paid search accounts.
Schedule, coordinate, and host regular meetings with the SEM team and external members to share or gain knowledge of SEM, Mouser, distribution, industry, or products.
Research, evaluate, & recommend external tools for efficiency improvements.
Lead peers in learning and building Mouser business acumen, internet business processes, and SEM specialist skills.
Drive continuous improvements to strengthen skills and SEM best practices.
Identify, determine, and implement the building and maintenance of reports using search platform data as well as data from additional sources.
Team subject matter expert.
Requirements
Bachelor's Degree in a related discipline or work experience.
6+ years SEM experience required.
Internal candidates: minimum highly effective performance in current role.
Experience can be a combination of internal and external experience.
Mouser Electronics, a TTI, Inc. company, is an Equal Employment Opportunity employer committed to providing equal opportunity in all of our employment practices, including selection, hiring, assignment, re‑assignment, promotion, transfer, compensation, discipline, and termination. The company prohibits discrimination, harassment, and retaliation in employment based on race, color, religion, genetic information, national origin, sex, sexual orientation, gender identity, pregnancy, childbirth, or related medical conditions, age, disability or handicap, citizenship status, service member status, or any other category protected by federal, state/provincial or local law.
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