Digital Mktng Specialist II
Honeywell Aerospace Technologies, Phoenix, AZ, United States
Job Description
Digital Marketing Specialist II
We are seeking an experienced Website Content Specialist to support the global Honeywell Aerospace Web Marketing team. This role is responsible for managing and optimizing website content within an AEM CMS environment, ensuring that digital experiences are engaging, performant, and aligned with business objectives. The ideal candidate brings expertise in content management, website optimization, UX best practices, SEO, and digital analytics, with the ability to translate data insights into continuous improvements across the website.
In this role, you will deliver high‑quality, optimized web experiences that support marketing campaigns and improve user engagement, strengthen performance, and elevate search visibility.
Responsibilities Website Content Management & Governance
Manage, publish and maintain website content in AEM, ensuring alignment with brand standards, content governance policies and digital strategy.
Maintain and improve web pages, templates and enhance components to ensure content consistency and scalability.
Work with development teams to troubleshoot content‑related issues and implement enhancements within the CMS environment. Coordinate digital updates within Agile workflows and sprint cycles.
Website Optimization & User Experience
Optimize landing pages and website content to improve user engagement, conversion performance and customer journeys.
Implement and support content personalization strategies to deliver more relevant digital experiences.
Coordinate with IT for debugging issues and implementing new functionalities to enhance website experience and improve performance.
Experimentation & Personalization
Support and implement A/B testing and multivariate experiments to validate optimization opportunities; collaborate with marketing and analytics teams to define testing hypotheses and performance KPIs.
Use experimentation insights to continuously refine content strategy and user journeys.
Digital Analytics & Performance Insights
Monitor and analyse web performance and identify opportunities to improve content effectiveness, engagement metrics and conversion performance.
Translate data insights into actionable recommendations and optimisation initiatives. Communicate insights to stakeholders.
SEO & Search Optimization
Apply SEO best practices and implement on‑page SEO strategies to improve search engine rankings and organic traffic; collaborate with SEO specialist to improve organic visibility and search performance.
Qualifications YOU MUST HAVE:
Bachelor's degree in marketing or a related field.
3+ years of experience in website CMS, SEO and UX.
Hands‑on experience with Adobe Experience Manager (AEM) or similar enterprise CMS platforms.
Strong knowledge of SEO principles and web content optimisation; ability to use tools such as SEMrush, Moz, Ahrefs or Google Search Console.
Experience using web analytics tools such as Adobe Analytics or Google Analytics to analyse website performance and user behaviour.
Familiarity with digital experience optimisation, including A/B testing and personalization tools such as Adobe Target.
We Value
Basic knowledge of HTML, CSS and web development best practices.
Familiarity with UX design principles and tools such as Figma, Sketch or Adobe XD.
Excellent project management, communication and collaboration and stakeholder management skills.
Strong analytical thinking, problem‑solving and attention to detail.
Benefits Of Working For Honeywell In addition to a competitive salary, leading‑edge work and developing solutions side‑by‑side with dedicated experts in their fields, Honeywell employees are eligible for a comprehensive benefits package. This package includes employer‑subsidised medical, dental, vision and life insurance; short‑term and long‑term disability; 401(k) match, flexible spending accounts, health savings accounts, EAP and educational assistance; parental leave, paid time off (for vacation, personal business, sick time and parental leave) and 12 paid holidays. For more information visit: Benefits at Honeywell.
The application period for this job is estimated to be 40 days from the job posting date; however, this may be shortened or extended depending on business needs and the availability of qualified candidates.
Date Posted: March 30, 2026
U.S. Person Requirements Due to compliance with U.S. export control laws and regulations, candidates must be a U.S. Person, which is defined as a U.S. citizen, a U.S. permanent resident or have protected status in the U.S. under asylum or refugee status.
About Honeywell Honeywell International Inc. (Nasdaq: HON) invents and commercialises technologies that address some of the world’s most critical challenges in energy, safety, security, air travel, productivity and global urbanisation. We are a leading software‑industrial company committed to introducing state‑of‑the‑art technology solutions to improve efficiency, productivity, sustainability and safety in high‑growth businesses in broad‑based, attractive industrial end‑markets. Our products and solutions enable a safer, more comfortable and more productive world, enhancing the quality of life of people around the globe.
Honeywell is an equal‑opportunity employer. Qualified applicants will be considered without regard to age, race, creed, colour, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion or veteran status.
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We are seeking an experienced Website Content Specialist to support the global Honeywell Aerospace Web Marketing team. This role is responsible for managing and optimizing website content within an AEM CMS environment, ensuring that digital experiences are engaging, performant, and aligned with business objectives. The ideal candidate brings expertise in content management, website optimization, UX best practices, SEO, and digital analytics, with the ability to translate data insights into continuous improvements across the website.
In this role, you will deliver high‑quality, optimized web experiences that support marketing campaigns and improve user engagement, strengthen performance, and elevate search visibility.
Responsibilities Website Content Management & Governance
Manage, publish and maintain website content in AEM, ensuring alignment with brand standards, content governance policies and digital strategy.
Maintain and improve web pages, templates and enhance components to ensure content consistency and scalability.
Work with development teams to troubleshoot content‑related issues and implement enhancements within the CMS environment. Coordinate digital updates within Agile workflows and sprint cycles.
Website Optimization & User Experience
Optimize landing pages and website content to improve user engagement, conversion performance and customer journeys.
Implement and support content personalization strategies to deliver more relevant digital experiences.
Coordinate with IT for debugging issues and implementing new functionalities to enhance website experience and improve performance.
Experimentation & Personalization
Support and implement A/B testing and multivariate experiments to validate optimization opportunities; collaborate with marketing and analytics teams to define testing hypotheses and performance KPIs.
Use experimentation insights to continuously refine content strategy and user journeys.
Digital Analytics & Performance Insights
Monitor and analyse web performance and identify opportunities to improve content effectiveness, engagement metrics and conversion performance.
Translate data insights into actionable recommendations and optimisation initiatives. Communicate insights to stakeholders.
SEO & Search Optimization
Apply SEO best practices and implement on‑page SEO strategies to improve search engine rankings and organic traffic; collaborate with SEO specialist to improve organic visibility and search performance.
Qualifications YOU MUST HAVE:
Bachelor's degree in marketing or a related field.
3+ years of experience in website CMS, SEO and UX.
Hands‑on experience with Adobe Experience Manager (AEM) or similar enterprise CMS platforms.
Strong knowledge of SEO principles and web content optimisation; ability to use tools such as SEMrush, Moz, Ahrefs or Google Search Console.
Experience using web analytics tools such as Adobe Analytics or Google Analytics to analyse website performance and user behaviour.
Familiarity with digital experience optimisation, including A/B testing and personalization tools such as Adobe Target.
We Value
Basic knowledge of HTML, CSS and web development best practices.
Familiarity with UX design principles and tools such as Figma, Sketch or Adobe XD.
Excellent project management, communication and collaboration and stakeholder management skills.
Strong analytical thinking, problem‑solving and attention to detail.
Benefits Of Working For Honeywell In addition to a competitive salary, leading‑edge work and developing solutions side‑by‑side with dedicated experts in their fields, Honeywell employees are eligible for a comprehensive benefits package. This package includes employer‑subsidised medical, dental, vision and life insurance; short‑term and long‑term disability; 401(k) match, flexible spending accounts, health savings accounts, EAP and educational assistance; parental leave, paid time off (for vacation, personal business, sick time and parental leave) and 12 paid holidays. For more information visit: Benefits at Honeywell.
The application period for this job is estimated to be 40 days from the job posting date; however, this may be shortened or extended depending on business needs and the availability of qualified candidates.
Date Posted: March 30, 2026
U.S. Person Requirements Due to compliance with U.S. export control laws and regulations, candidates must be a U.S. Person, which is defined as a U.S. citizen, a U.S. permanent resident or have protected status in the U.S. under asylum or refugee status.
About Honeywell Honeywell International Inc. (Nasdaq: HON) invents and commercialises technologies that address some of the world’s most critical challenges in energy, safety, security, air travel, productivity and global urbanisation. We are a leading software‑industrial company committed to introducing state‑of‑the‑art technology solutions to improve efficiency, productivity, sustainability and safety in high‑growth businesses in broad‑based, attractive industrial end‑markets. Our products and solutions enable a safer, more comfortable and more productive world, enhancing the quality of life of people around the globe.
Honeywell is an equal‑opportunity employer. Qualified applicants will be considered without regard to age, race, creed, colour, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion or veteran status.
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