Brand Content Director
Keller Williams Realty Integrity Lakes, Minneapolis, MN, United States
Responsibilities
Brand & Content Strategy
Develop and execute a strategic marketing and content plan for the market centers
Lead the creation of high-quality video, social media, and digital marketing content
Maintain a consistent brand voice and visual identity across all marketing channels
Identify new opportunities to increase brand visibility and engagement
Video & Social Media Leadership
Lead video content strategy for the offices and agents
Capture and produce short‑form and long‑form video content
Manage social media presence for the market centers
Post content regularly that highlights agent success, listings, and office culture
Agent Marketing & Branding
Help agents develop and elevate their personal brands
Provide guidance and coaching on video, social media, and marketing strategies
Create marketing materials, including flyers, digital campaigns, and listing promotions
Offer strategic marketing consultations to agents
In‑House Marketing Services
Operate and manage a fee‑based marketing service for agents
Deliver marketing materials such as listing campaigns, branding assets, and digital content
Establish service packages, pricing, and timelines for marketing services
Ensure high‑quality deliverables and professional service standards
Campaign Development
Design and execute marketing campaigns for listings, recruiting, and office initiatives
Create promotional strategies for events, announcements, and special initiatives
Track engagement and performance metrics to inform marketing decisions
Qualifications The ideal candidate is both
creative and strategic . They understand that strong marketing is not just about design but about positioning, storytelling, and visibility.
Have experience with
brand strategy, marketing, or digital media
Are highly skilled in
video production and social media content creation
Understand how to build compelling personal and business brands
Are comfortable coaching others on camera presence and marketing strategy
Thrive in a
fast‑paced, entrepreneurial environment
Are organized, proactive, and able to manage multiple projects simultaneously
Have strong communication and collaboration skills
Preferred Skills
Video production and editing
Social media content strategy
Graphic design (Canva, Adobe, or similar tools)
Marketing campaign developmentPhotography and video capture
CRM or marketing platform familiarity
Experience working in real estate or a service‑based industry is a plus
Compensation:
$90,000 - $120,000 yearly
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Develop and execute a strategic marketing and content plan for the market centers
Lead the creation of high-quality video, social media, and digital marketing content
Maintain a consistent brand voice and visual identity across all marketing channels
Identify new opportunities to increase brand visibility and engagement
Video & Social Media Leadership
Lead video content strategy for the offices and agents
Capture and produce short‑form and long‑form video content
Manage social media presence for the market centers
Post content regularly that highlights agent success, listings, and office culture
Agent Marketing & Branding
Help agents develop and elevate their personal brands
Provide guidance and coaching on video, social media, and marketing strategies
Create marketing materials, including flyers, digital campaigns, and listing promotions
Offer strategic marketing consultations to agents
In‑House Marketing Services
Operate and manage a fee‑based marketing service for agents
Deliver marketing materials such as listing campaigns, branding assets, and digital content
Establish service packages, pricing, and timelines for marketing services
Ensure high‑quality deliverables and professional service standards
Campaign Development
Design and execute marketing campaigns for listings, recruiting, and office initiatives
Create promotional strategies for events, announcements, and special initiatives
Track engagement and performance metrics to inform marketing decisions
Qualifications The ideal candidate is both
creative and strategic . They understand that strong marketing is not just about design but about positioning, storytelling, and visibility.
Have experience with
brand strategy, marketing, or digital media
Are highly skilled in
video production and social media content creation
Understand how to build compelling personal and business brands
Are comfortable coaching others on camera presence and marketing strategy
Thrive in a
fast‑paced, entrepreneurial environment
Are organized, proactive, and able to manage multiple projects simultaneously
Have strong communication and collaboration skills
Preferred Skills
Video production and editing
Social media content strategy
Graphic design (Canva, Adobe, or similar tools)
Marketing campaign developmentPhotography and video capture
CRM or marketing platform familiarity
Experience working in real estate or a service‑based industry is a plus
Compensation:
$90,000 - $120,000 yearly
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