Automotive Sales Manager
Okoboji Motor Company, Spirit Lake, IA, United States
Okoboji Motor Company is seeking a proven Automotive Sales Manager to lead, develop, and drive performance within our high-volume new and used vehicle departments. We represent Chevrolet and Toyota brands, creating unmatched opportunity in one of Iowa’s most dynamic dealership environments.
This is not an entry-level desk role — we are looking for a leader who can:
Drive gross profit
Improve closing percentages
Manage inventory effectively
Develop high-performing sales professionals
Partner seamlessly with F&I
Own CRM accountability
Increase appointment-to-show and show-to-close ratios
If you thrive on hitting targets, coaching talent, desking deals, and building a culture of accountability and performance — this is your opportunity.
Compensation
Competitive pay
401(k) with company match
Medical and dental insurance
Paid time off
Employee vehicle purchase program
Paid training & leadership development
Saturday lunches
Family-owned and operated dealership with long-term stability
Key Responsibilities Sales Leadership & Performance Management
Lead and manage a team of Automotive Sales Consultants and BDC representatives
Desk deals and structure transactions to maximize gross profit
Monitor front-end gross, backend penetration, and overall sales KPI performance
Set daily, weekly, and monthly sales objectives
Track closing ratios, CSI, appointment performance, and lead conversions
Drive accountability through structured follow-up processes
Inventory & Revenue Management
Partner with the General Manager on new and used vehicle inventory strategy
Analyze aging inventory and adjust pricing strategy accordingly
Forecast monthly volume and implement action plans to close performance gaps
Oversee pricing, trade evaluations, and deal structuring
CRM & Lead Management
Oversee CRM usage and enforce disciplined follow-up processes
Improve internet lead response times and appointment set ratios
Ensure consistent engagement with phone, internet, and showroom traffic
Collaborate with marketing and digital platforms to drive lead generation
Team Development
Train and mentor sales consultants on product knowledge, objection handling, and closing techniques
Conduct regular sales meetings and performance reviews
Participate in hiring, onboarding, and development of top talent
Foster a culture of professionalism, urgency, and customer experience excellence
Qualifications
3+ years Automotive Dealership Sales Management experience (Sales Manager, Desk Manager, GSM, or Used Car Manager)
Proven track record of increasing dealership revenue and gross profit
Strong understanding of F&I collaboration and deal flow
CRM and desking software proficiency required
Data-driven decision maker with strong analytical skills
Excellent leadership, communication, and coaching ability
Valid driver’s license with clean driving record
Why Okoboji Motor Company? Okoboji Motor Company is a trusted dealership serving the community with GM and Toyota brands. We operate with integrity, high performance standards, and a commitment to customer satisfaction. We believe strong employees build strong customer loyalty — and we invest in leaders who raise the bar.
We are performance-driven but people-focused. Our managers are empowered to lead, innovate, and win.
Equal Opportunity Employer Okoboji Motor Company is an Equal Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability. We are committed to maintaining a safe and drug‑free workplace. All candidates must successfully complete a background check, drug screening, and possess a valid driver’s license.
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This is not an entry-level desk role — we are looking for a leader who can:
Drive gross profit
Improve closing percentages
Manage inventory effectively
Develop high-performing sales professionals
Partner seamlessly with F&I
Own CRM accountability
Increase appointment-to-show and show-to-close ratios
If you thrive on hitting targets, coaching talent, desking deals, and building a culture of accountability and performance — this is your opportunity.
Compensation
Competitive pay
401(k) with company match
Medical and dental insurance
Paid time off
Employee vehicle purchase program
Paid training & leadership development
Saturday lunches
Family-owned and operated dealership with long-term stability
Key Responsibilities Sales Leadership & Performance Management
Lead and manage a team of Automotive Sales Consultants and BDC representatives
Desk deals and structure transactions to maximize gross profit
Monitor front-end gross, backend penetration, and overall sales KPI performance
Set daily, weekly, and monthly sales objectives
Track closing ratios, CSI, appointment performance, and lead conversions
Drive accountability through structured follow-up processes
Inventory & Revenue Management
Partner with the General Manager on new and used vehicle inventory strategy
Analyze aging inventory and adjust pricing strategy accordingly
Forecast monthly volume and implement action plans to close performance gaps
Oversee pricing, trade evaluations, and deal structuring
CRM & Lead Management
Oversee CRM usage and enforce disciplined follow-up processes
Improve internet lead response times and appointment set ratios
Ensure consistent engagement with phone, internet, and showroom traffic
Collaborate with marketing and digital platforms to drive lead generation
Team Development
Train and mentor sales consultants on product knowledge, objection handling, and closing techniques
Conduct regular sales meetings and performance reviews
Participate in hiring, onboarding, and development of top talent
Foster a culture of professionalism, urgency, and customer experience excellence
Qualifications
3+ years Automotive Dealership Sales Management experience (Sales Manager, Desk Manager, GSM, or Used Car Manager)
Proven track record of increasing dealership revenue and gross profit
Strong understanding of F&I collaboration and deal flow
CRM and desking software proficiency required
Data-driven decision maker with strong analytical skills
Excellent leadership, communication, and coaching ability
Valid driver’s license with clean driving record
Why Okoboji Motor Company? Okoboji Motor Company is a trusted dealership serving the community with GM and Toyota brands. We operate with integrity, high performance standards, and a commitment to customer satisfaction. We believe strong employees build strong customer loyalty — and we invest in leaders who raise the bar.
We are performance-driven but people-focused. Our managers are empowered to lead, innovate, and win.
Equal Opportunity Employer Okoboji Motor Company is an Equal Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability. We are committed to maintaining a safe and drug‑free workplace. All candidates must successfully complete a background check, drug screening, and possess a valid driver’s license.
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