Marketing Data & Analytics Lead
Telna, Miami, FL, United States
Marketing Data & Analytics Lead (BI + Data Engineering)
We are a fast-growing B2B technology company enabling enterprise customer growth globally. In addition to scaling our core business, we have launched a strategic investment arm focused on high-growth B2C companies.
We actively partner with our portfolio companies — advising on marketing initiatives, performance optimization, and scalable growth strategies — while continuing to support and expand our B2B customer base.
Role Overview We are seeking a highly technical and business-driven Marketing Data & Analytics Lead to own the full marketing data stack, from ingestion and transformation to performance analysis and executive reporting.
This role combines
data engineering, BI development, and marketing performance analytics . You will design scalable data pipelines, build reliable attribution and ROI models, and deliver actionable insights that directly influence marketing investment and growth strategy.
This is a hands‑on role requiring both engineering depth and business acumen.
Key Responsibilities
Design, build, and maintain marketing data pipelines (CRM, paid media platforms, product analytics, finance systems, etc.)
Ensure data accuracy, consistency, and governance across marketing metrics
Partner with Engineering/Data teams to optimize warehouse architecture (Snowflake, BigQuery, Redshift, etc.)
Implement automated reporting and KPI monitoring systems
2. Marketing Performance Analytics & ROI Modeling
Build robust CAC, LTV, payback, and contribution margin models
Develop multi‑touch attribution and channel performance frameworks
Identify trends, anomalies, and optimization opportunities
Support forecasting and scenario modeling for quarterly planning
3. BI & Executive Reporting
Standardize KPI definitions across Marketing and Finance
Deliver executive‑ready performance reports and board materials
Enable self‑serve analytics for the broader marketing team
4. Strategic Business Partnership
Act as the primary data partner to Marketing leadership
Advise on budget allocation and channel mix optimization
Translate complex analyses into clear, actionable recommendations
Support go‑to‑market and growth strategy with data‑backed insights
Required Qualifications
6–10+ years in Marketing Analytics, Data Engineering, or Business Intelligence
Advanced SQL skills (comfortable building complex queries and models)
Experience building ETL pipelines and working with data warehouses
Experience with DBT, Airflow, or similar workflow orchestration tools
Deep understanding of marketing metrics (CAC, LTV, ROAS, funnel conversion, retention)
Experience working cross‑functionally with Marketing, Finance, and Product
Strong data modeling and forecasting skills
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We are a fast-growing B2B technology company enabling enterprise customer growth globally. In addition to scaling our core business, we have launched a strategic investment arm focused on high-growth B2C companies.
We actively partner with our portfolio companies — advising on marketing initiatives, performance optimization, and scalable growth strategies — while continuing to support and expand our B2B customer base.
Role Overview We are seeking a highly technical and business-driven Marketing Data & Analytics Lead to own the full marketing data stack, from ingestion and transformation to performance analysis and executive reporting.
This role combines
data engineering, BI development, and marketing performance analytics . You will design scalable data pipelines, build reliable attribution and ROI models, and deliver actionable insights that directly influence marketing investment and growth strategy.
This is a hands‑on role requiring both engineering depth and business acumen.
Key Responsibilities
Design, build, and maintain marketing data pipelines (CRM, paid media platforms, product analytics, finance systems, etc.)
Ensure data accuracy, consistency, and governance across marketing metrics
Partner with Engineering/Data teams to optimize warehouse architecture (Snowflake, BigQuery, Redshift, etc.)
Implement automated reporting and KPI monitoring systems
2. Marketing Performance Analytics & ROI Modeling
Build robust CAC, LTV, payback, and contribution margin models
Develop multi‑touch attribution and channel performance frameworks
Identify trends, anomalies, and optimization opportunities
Support forecasting and scenario modeling for quarterly planning
3. BI & Executive Reporting
Standardize KPI definitions across Marketing and Finance
Deliver executive‑ready performance reports and board materials
Enable self‑serve analytics for the broader marketing team
4. Strategic Business Partnership
Act as the primary data partner to Marketing leadership
Advise on budget allocation and channel mix optimization
Translate complex analyses into clear, actionable recommendations
Support go‑to‑market and growth strategy with data‑backed insights
Required Qualifications
6–10+ years in Marketing Analytics, Data Engineering, or Business Intelligence
Advanced SQL skills (comfortable building complex queries and models)
Experience building ETL pipelines and working with data warehouses
Experience with DBT, Airflow, or similar workflow orchestration tools
Deep understanding of marketing metrics (CAC, LTV, ROAS, funnel conversion, retention)
Experience working cross‑functionally with Marketing, Finance, and Product
Strong data modeling and forecasting skills
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