Marketing Specialist
University of California Riverside, Riverside, CA, United States
Marketing Specialist
Location:
University of California Riverside
Schedule:
8AM - 5PM
Salary:
$54,200 - $73,700 (Variable based on qualifications)
The salary range for the Marketing Specialist is $54,200 - $93,200 annually. The expected pay scale for this position is up to $63,710 annually.
Responsibilities The incumbent will help devise a marketing strategy, write copy, publish content through various channels, monitor reach and engagement, and report on results. Will manage social media and newsletters, and assist with advertising activities for museum projects. Will create content and help maintain the UCR ARTS website, including editing and adding new pages, managing users, optimizing pages for SEO, and reporting bugs and issues. Will work with the museum's Exhibition & Design Assistant and collaborate with partners (both internal museum and external) to promote programs and the design of digital and print promotional materials, as well as more innovative approaches. Manage SEO postings and accounts. Manage distribution lists. Create and update marketing toolkits and presentations. Participate in outreach activities to promote UCR ARTS. Perform other duties as assigned.
Education Bachelor's degree in a related area and/or equivalent experience/training.
Experience 2-4 years of related experience.
Minimum Requirements
Solid knowledge of marketing principles, concepts, strategies and best practices.
Organizational skills and skills in file creation, maintenance and management.
Knowledge of customer service standards/procedures.
Written and interpersonal communication skills.
Solid knowledge of institutional products and services.
Strong written communication skills that demonstrate creativity, correct grammar usage, syntax, and the ability to edit marketing copy for varying audiences. Ability to write effective advertising copy, electronic communications, and educational materials.
Skill and knowledge in managing social media and optimizing content for outstanding results.
Preferred Qualifications
Knowledge of the campus and/or medical center including its achievements, mission, vision, goals, objectives and infrastructure.
Ability to implement marketing concepts and strategies in a museum/art institution environment.
Biliterate (English/Spanish).
Proficient knowledge and skill in working with Adobe Photoshop, WordPress, Illustrator, InDesign, or other graphics software.
Knowledge working in a museum environment.
Skill working with MailChimp or similar email marketing platforms.
The University of California is an Equal Opportunity/Affirmative Action Employer with a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by law.
#J-18808-Ljbffr
University of California Riverside
Schedule:
8AM - 5PM
Salary:
$54,200 - $73,700 (Variable based on qualifications)
The salary range for the Marketing Specialist is $54,200 - $93,200 annually. The expected pay scale for this position is up to $63,710 annually.
Responsibilities The incumbent will help devise a marketing strategy, write copy, publish content through various channels, monitor reach and engagement, and report on results. Will manage social media and newsletters, and assist with advertising activities for museum projects. Will create content and help maintain the UCR ARTS website, including editing and adding new pages, managing users, optimizing pages for SEO, and reporting bugs and issues. Will work with the museum's Exhibition & Design Assistant and collaborate with partners (both internal museum and external) to promote programs and the design of digital and print promotional materials, as well as more innovative approaches. Manage SEO postings and accounts. Manage distribution lists. Create and update marketing toolkits and presentations. Participate in outreach activities to promote UCR ARTS. Perform other duties as assigned.
Education Bachelor's degree in a related area and/or equivalent experience/training.
Experience 2-4 years of related experience.
Minimum Requirements
Solid knowledge of marketing principles, concepts, strategies and best practices.
Organizational skills and skills in file creation, maintenance and management.
Knowledge of customer service standards/procedures.
Written and interpersonal communication skills.
Solid knowledge of institutional products and services.
Strong written communication skills that demonstrate creativity, correct grammar usage, syntax, and the ability to edit marketing copy for varying audiences. Ability to write effective advertising copy, electronic communications, and educational materials.
Skill and knowledge in managing social media and optimizing content for outstanding results.
Preferred Qualifications
Knowledge of the campus and/or medical center including its achievements, mission, vision, goals, objectives and infrastructure.
Ability to implement marketing concepts and strategies in a museum/art institution environment.
Biliterate (English/Spanish).
Proficient knowledge and skill in working with Adobe Photoshop, WordPress, Illustrator, InDesign, or other graphics software.
Knowledge working in a museum environment.
Skill working with MailChimp or similar email marketing platforms.
The University of California is an Equal Opportunity/Affirmative Action Employer with a strong institutional commitment to the achievement of excellence and diversity among its faculty and staff. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by law.
#J-18808-Ljbffr