Sr. AD Marketing & Comm Job at University Of South Carolina in Columbia

Sr. AD Marketing & Comm

The Senior Assistant Director Marketing Communications is responsible for working with Marketing, Recruitment, Operations and Visitor Center teams within Undergraduate Admissions; marketing areas within Enrollment Management; and marketing areas outside of Enrollment Management (e.g.: academic departments, housing, etc.) to deploy the marketing and creative strategy in a manner that engages, nurtures and converts prospective students (and their families) into applicants and committed students. As such, this position contributes to the development of digital and print content that directly impacts the success of the university's undergraduate recruiting and admissions efforts. The position directly supervises marketing interns who support the office's marketing and special events outreach. Additionally, the Senior Assistant Director is an expert wordsmith and storyteller who can showcase the value of our product in a compelling way to prospective undergraduate students, their family members and guidance counselors through a variety of channels including, but not limited to, emails, presentations, promotional materials, brochures and other printed pieces, blogs/vlogs, social media platforms, webcasting platforms, CRM marketing-related portals and the admissions website. The position is also responsible for supporting marketing-related tasks conducted with external vendors related to search, cultivate and nurture campaigns to ensure they align with the office's current creative concept and the university's brand standards. The Senior Assistant Director's role is to serve as both an individual contributor and a team player who can give and receive constructive feedback. The position works in an environment with tight deadlines and excels at multi-tasking as well as balancing multiple projects at once. Additional responsibilities include but are not limited to, performing online and primary research related to marketing content, supporting the technology team with channel analytics, using their knowledge of admissions procedures to provide accurate and timely customer service to social media followers and event attendees, and reviewing applications for submission, as needed.

The University of South Carolina offers a valuable benefits package including but not limited to: Health and Life Insurance, Retirement Programs, Paid Tuition, Dependent Scholarships, Annual Leave, Sick Leave, 13 Paid Holidays (including an extended December holiday), Paid Parental Leave, Professional Development Opportunities. Click here to learn more about why you should work at USC.