Marketing Manager Cattle Animal Nutrition
Land O'Lakes, Inc., Saint Paul, MN, United States
Marketing Manager
Cattle Animal Nutrition
The target location for this role is Land O'Lakes Corporate Headquarters in Arden Hills, MN, however this position can be remote (virtual) and located anywhere in the USA Land O'Lakes Inc. is a $14 billion dairy and agricultural cooperative in the U.S. Fortune 200. There are three divisions within Land O'Lakes, Inc.: Dairy Foods ($5 Billion), Winfield Crop Inputs ($5 Billion) and Purina Animal Nutrition ($4 Billion). Position: We are seeking a passionate and experienced professional in the Cattle Animal Nutrition Industry to lead strategic growth initiatives for the Cattle feed portfolio, including oversight of our commercial specialty portfolio. This role owns the P&L and marketing strategy, including budget planning, product assortment and innovation, channel placement/strategy, pricing, and promotions. As a cross-functional team leader, you will collaborate with R&D, Sales, Central Marketing, Additive Marketing, Supply Chain, and Income Optimization to drive innovation and execute business plans. A strong emphasis on grass cattle with experience in the space is critical to success. The ideal candidate will also engage with key industry leaders and suppliers to advance strategic objectives. Job Scope: Responsible for developing and executing the Annual and Long-Range Business Plans; including Objectives, Goals, Strategies, Action Plans, Innovation Pipeline and Measurement (Key Performance Indicators) Sets and leads marketing strategy; Product, Price, Placement & Promotion decisions, as well as fit with company capabilities, competitive Environment, and delivering on consumer/customer needs Has P&L responsibility and is accountable for activities including (but not limited to) product improvements, SKU rationalization, market research (in conjunction with Corporate Insights team), innovation pipeline Develops channel strategies based on consumer/customer needs to drive go-to-market strategies Manages marketing and trade budget. Anticipates business performance trends and makes adjustments necessary to achieve plan. Develops the tools, programs, trade and pricing strategies and promotions to support product initiatives Leads cross-functional teams (Sales, Central Marketing, Supply Chain, R&D, Finance, Income Optimization) to identify, prioritize and execute initiatives to meet business performance targets (volume, profit) Leverages sales, customer, and channel insights to develop product selling stories Evaluate new business opportunities for strategic fit, operational feasibility, profit, volume, etc. Manage 1-2 direct reports (Associate Marketing Managers); Provide training, feedback, coaching, mentoring, and career path guidance. Competencies-Skills (Required): 5+ years marketing experience, including P&L ownership MBA preferred; 4-year degree required Strong interpersonal, verbal and written skills Experience in developing and managing business cases Strategic thinking, creativity, effective analytical skills, and problem-solving abilities Ability to lead cross-functional teams to deliver results in a positive manner Self-motivated and able to own projects and to execute with focus and accountability Proficiency in MS Word, Excel and PowerPoint Competencies-Skills (Preferred): 5+ years of experience in the cattle industry Previous B2B Marketing experience Experience managing direct reports preferred Familiarity with Stage Gate / New Product Development process Experience with brand and product marketing and business management, including annual/long-range planning, pricing/profit analysis, and execution of national/regional consumer and trade programs Cross functional collaborator with experience in transformational change Travel required up to 25% Education: Masters or related degree with business experience is strongly preferred The salary range for this role is $123,920 - $185,880. In most cases, candidates offered employment can expect to be hired at a pay rate near the middle of our salary ranges.
Cattle Animal Nutrition
The target location for this role is Land O'Lakes Corporate Headquarters in Arden Hills, MN, however this position can be remote (virtual) and located anywhere in the USA Land O'Lakes Inc. is a $14 billion dairy and agricultural cooperative in the U.S. Fortune 200. There are three divisions within Land O'Lakes, Inc.: Dairy Foods ($5 Billion), Winfield Crop Inputs ($5 Billion) and Purina Animal Nutrition ($4 Billion). Position: We are seeking a passionate and experienced professional in the Cattle Animal Nutrition Industry to lead strategic growth initiatives for the Cattle feed portfolio, including oversight of our commercial specialty portfolio. This role owns the P&L and marketing strategy, including budget planning, product assortment and innovation, channel placement/strategy, pricing, and promotions. As a cross-functional team leader, you will collaborate with R&D, Sales, Central Marketing, Additive Marketing, Supply Chain, and Income Optimization to drive innovation and execute business plans. A strong emphasis on grass cattle with experience in the space is critical to success. The ideal candidate will also engage with key industry leaders and suppliers to advance strategic objectives. Job Scope: Responsible for developing and executing the Annual and Long-Range Business Plans; including Objectives, Goals, Strategies, Action Plans, Innovation Pipeline and Measurement (Key Performance Indicators) Sets and leads marketing strategy; Product, Price, Placement & Promotion decisions, as well as fit with company capabilities, competitive Environment, and delivering on consumer/customer needs Has P&L responsibility and is accountable for activities including (but not limited to) product improvements, SKU rationalization, market research (in conjunction with Corporate Insights team), innovation pipeline Develops channel strategies based on consumer/customer needs to drive go-to-market strategies Manages marketing and trade budget. Anticipates business performance trends and makes adjustments necessary to achieve plan. Develops the tools, programs, trade and pricing strategies and promotions to support product initiatives Leads cross-functional teams (Sales, Central Marketing, Supply Chain, R&D, Finance, Income Optimization) to identify, prioritize and execute initiatives to meet business performance targets (volume, profit) Leverages sales, customer, and channel insights to develop product selling stories Evaluate new business opportunities for strategic fit, operational feasibility, profit, volume, etc. Manage 1-2 direct reports (Associate Marketing Managers); Provide training, feedback, coaching, mentoring, and career path guidance. Competencies-Skills (Required): 5+ years marketing experience, including P&L ownership MBA preferred; 4-year degree required Strong interpersonal, verbal and written skills Experience in developing and managing business cases Strategic thinking, creativity, effective analytical skills, and problem-solving abilities Ability to lead cross-functional teams to deliver results in a positive manner Self-motivated and able to own projects and to execute with focus and accountability Proficiency in MS Word, Excel and PowerPoint Competencies-Skills (Preferred): 5+ years of experience in the cattle industry Previous B2B Marketing experience Experience managing direct reports preferred Familiarity with Stage Gate / New Product Development process Experience with brand and product marketing and business management, including annual/long-range planning, pricing/profit analysis, and execution of national/regional consumer and trade programs Cross functional collaborator with experience in transformational change Travel required up to 25% Education: Masters or related degree with business experience is strongly preferred The salary range for this role is $123,920 - $185,880. In most cases, candidates offered employment can expect to be hired at a pay rate near the middle of our salary ranges.