St. Paul Subaru - Digital Sales Manager
Walser Automotive Group, South Saint Paul, MN, United States
For more than 70 years, Walser Automotive Group has put people first: our customers, our employees, and our communities. As a family-owned, family-run company, we’ve grown to 29 dealerships representing 26 brands across Minnesota, Kansas, and Illinois.
We lead with innovation , technology, and a promise to deliver an exceptional experience every time.
And your work here matters:
a portion of every vehicle sold and serviced supports the Walser Foundation, investing in schools, nonprofits, and workforce programs in our communities.
At Walser, success starts with people.
Join us to build a career where you can grow, belong, and make a real impact.
Compensation: Compensation: On Target Earnings ( OTE) of $75,000+ with potential for $100,000+
For more than 70 years, Walser Automotive Group has put people first: our customers, our employees, and our communities. As a family-owned, family-run company, we’ve grown to 29 dealerships representing 26 brands across Minnesota, Kansas, and Illinois.
We lead with innovation , technology, and a promise to deliver an exceptional experience every time.
And your work here matters:
a portion of every vehicle sold and serviced supports the Walser Foundation, investing in schools, nonprofits, and workforce programs in our communities.
At Walser, success starts with people.
Join us to build a career where you can grow, belong, and make a real impact.
Compensation: On Target Earnings ( OTE) of $75,000+ with potential for $100,000+
Lead by example:
This is not an administrative role, this is hands on, working with customers and the sales team at the dealership.
This will include following up with leads, setting appointments with and for the team, ensuring strong appointment confirmation and show %’s.
Developing and executing best practices to sell more cars and increase gross profit from existing lead sources and lead volume.
Lead and execute the dealership’s digital sales performance strategy:
Drive improvements in lead conversion, appointment set/show rates, and overall digital closing performance
Own the service-to-sales process and opportunity pipeline:
Implement, monitor, and continuously refine service drive and equity mining processes to generate incremental sales opportunities
Manage CRM and data strategy execution:
Oversee DriveCentric and AutoAlert performance including business rules, lead routing, campaign execution, and user adoption
Drive accountability through daily performance management:
Monitor real-time lead activity, response times, and engagement to ensure timely and effective follow-up by the sales team
Partner with dealership leadership to improve team performance:
Work directly with General Managers and Sales Managers to identify performance gaps and implement action plans for Customer Specialists
Coach and develop Customer Specialists on digital best practices:
Provide daily, weekly, and 1:1 coaching focused on lead handling, communication, and appointment setting effectiveness
Execute targeted marketing and database initiatives:
Manage equity mining, unsold follow-up, and customer re-engagement campaigns to drive incremental traffic and sales
Own reporting and performance insights:
Track and communicate key performance metrics including lead response time, engagement, appointment rates, and closing percentages
Ensure process consistency and execution:
Establish and reinforce best practices for digital lead handling and CRM usage across the dealership
Drive continuous improvement and innovation:
Adapt strategies based on performance trends, new technologies, and evolving customer behavior
Uphold Walser’s Core Values:
Do The Right Thing, Lead By Example, Display Positive Energy, Be Open Minded
What You Bring:
Proven success in a sales, digital performance, or CRM-driven role
Strong ability to analyze performance metrics and translate insights into action
Demonstrated ability to coach, influence, and develop team members
Experience managing or working within CRM and data mining platforms
Highly organized with the ability to manage multiple priorities in a fast-paced environment
Strong communication skills with the ability to work cross-functionally with leadership and sales teams
Results-driven mindset with a focus on accountability and continuous improvement
Must have a valid driver’s license and acceptable driving record
What’s In It For You?
Paid Time Off (PTO)
– Take time to relax, spend with family, or enjoy personal time away
Career Growth & Opportunity for Advancement We promote from within and provide clear career paths, mentorship, and opportunities to develop and grow your career.
Fertility & Adoption Assistance:
Receive up to $10,000 in financial assistance for fertility treatments and adoption expenses.
Comprehensive Health Benefits:
Enjoy medical, dental, and vision coverage, plus access to HSA and FSA plans to help manage healthcare costs. Access to Blue Cross Blue Shield medical coverage and access to additional wellness benefits.
Life Insurance & 401(k) with Employer Match:
Plan for your future with company-paid life insurance and a 401(k) program that includes an employer match.
Paid Clothing Program:
Twice a year, choose from a hand-curated collection of branded Walser apparel—on us.
Employee Discounts: Enjoy
exclusive employee discounts across products and services.
Employee Resource Groups:
Connect, learn, and grow with our inclusive Employee Resource Groups, including
Women of Walser, Drive with Pride, Asian Hmong Alliance,
and
Veterans at Walser.
Community Involvement Make an impact through volunteer opportunities with the Walser Foundation, supporting local causes and giving back to the communities we serve.
Employee Assistance Program (EAP)
– Support for personal and professional challenges
Referral Program
– Earn referral bonuses for referring talented candidates
Apply today and help drive operational excellence at Walser Automotive Group!
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Walser Automotive Group is an EOE/Veterans/Disabled/LGBTQ+ employer.
What’s In It For You?
Paid Time Off (PTO)
– Take time to relax, spend with family, or enjoy personal time away
Career Growth & Opportunity for Advancement
We promote from within and provide clear career paths, mentorship, and opportunities to develop and grow your career.
Fertility & Adoption Assistance:
Receive up to $10,000 in financial assistance for fertility treatments and adoption expenses.
Comprehensive Health Benefits:
Enjoy medical, dental, and vision coverage, plus access to HSA and FSA plans to help manage healthcare costs. Access to Blue Cross Blue Shield medical coverage and access to additional wellness benefits.
Life Insurance & 401(k) with Employer Match:
Plan for your future with company-paid life insurance and a 401(k) program that includes an employer match.
Paid Clothing Program:
Twice a year, choose from a hand-curated collection of branded Walser apparel—on us.
Employee Discounts: Enjoy
exclusive employee discounts across products and services.
Employee Resource Groups:
Connect, learn, and grow with our inclusive Employee Resource Groups, including
Women of Walser, Drive with Pride, Asian Hmong Alliance,
and
Veterans at Walser.
Community Involvement
Make an impact through volunteer opportunities with the Walser Foundation, supporting local causes and giving back to the communities we serve.
Employee Assistance Program (EAP)
– Support for personal and professional challenges
Referral Program
– Earn referral bonuses for referring talented candidates
Apply today and help drive operational excellence at Walser Automotive Group!
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Walser Automotive Group is an EOE/Veterans/Disabled/LGBTQ+ employer.
We lead with innovation , technology, and a promise to deliver an exceptional experience every time.
And your work here matters:
a portion of every vehicle sold and serviced supports the Walser Foundation, investing in schools, nonprofits, and workforce programs in our communities.
At Walser, success starts with people.
Join us to build a career where you can grow, belong, and make a real impact.
Compensation: Compensation: On Target Earnings ( OTE) of $75,000+ with potential for $100,000+
For more than 70 years, Walser Automotive Group has put people first: our customers, our employees, and our communities. As a family-owned, family-run company, we’ve grown to 29 dealerships representing 26 brands across Minnesota, Kansas, and Illinois.
We lead with innovation , technology, and a promise to deliver an exceptional experience every time.
And your work here matters:
a portion of every vehicle sold and serviced supports the Walser Foundation, investing in schools, nonprofits, and workforce programs in our communities.
At Walser, success starts with people.
Join us to build a career where you can grow, belong, and make a real impact.
Compensation: On Target Earnings ( OTE) of $75,000+ with potential for $100,000+
Lead by example:
This is not an administrative role, this is hands on, working with customers and the sales team at the dealership.
This will include following up with leads, setting appointments with and for the team, ensuring strong appointment confirmation and show %’s.
Developing and executing best practices to sell more cars and increase gross profit from existing lead sources and lead volume.
Lead and execute the dealership’s digital sales performance strategy:
Drive improvements in lead conversion, appointment set/show rates, and overall digital closing performance
Own the service-to-sales process and opportunity pipeline:
Implement, monitor, and continuously refine service drive and equity mining processes to generate incremental sales opportunities
Manage CRM and data strategy execution:
Oversee DriveCentric and AutoAlert performance including business rules, lead routing, campaign execution, and user adoption
Drive accountability through daily performance management:
Monitor real-time lead activity, response times, and engagement to ensure timely and effective follow-up by the sales team
Partner with dealership leadership to improve team performance:
Work directly with General Managers and Sales Managers to identify performance gaps and implement action plans for Customer Specialists
Coach and develop Customer Specialists on digital best practices:
Provide daily, weekly, and 1:1 coaching focused on lead handling, communication, and appointment setting effectiveness
Execute targeted marketing and database initiatives:
Manage equity mining, unsold follow-up, and customer re-engagement campaigns to drive incremental traffic and sales
Own reporting and performance insights:
Track and communicate key performance metrics including lead response time, engagement, appointment rates, and closing percentages
Ensure process consistency and execution:
Establish and reinforce best practices for digital lead handling and CRM usage across the dealership
Drive continuous improvement and innovation:
Adapt strategies based on performance trends, new technologies, and evolving customer behavior
Uphold Walser’s Core Values:
Do The Right Thing, Lead By Example, Display Positive Energy, Be Open Minded
What You Bring:
Proven success in a sales, digital performance, or CRM-driven role
Strong ability to analyze performance metrics and translate insights into action
Demonstrated ability to coach, influence, and develop team members
Experience managing or working within CRM and data mining platforms
Highly organized with the ability to manage multiple priorities in a fast-paced environment
Strong communication skills with the ability to work cross-functionally with leadership and sales teams
Results-driven mindset with a focus on accountability and continuous improvement
Must have a valid driver’s license and acceptable driving record
What’s In It For You?
Paid Time Off (PTO)
– Take time to relax, spend with family, or enjoy personal time away
Career Growth & Opportunity for Advancement We promote from within and provide clear career paths, mentorship, and opportunities to develop and grow your career.
Fertility & Adoption Assistance:
Receive up to $10,000 in financial assistance for fertility treatments and adoption expenses.
Comprehensive Health Benefits:
Enjoy medical, dental, and vision coverage, plus access to HSA and FSA plans to help manage healthcare costs. Access to Blue Cross Blue Shield medical coverage and access to additional wellness benefits.
Life Insurance & 401(k) with Employer Match:
Plan for your future with company-paid life insurance and a 401(k) program that includes an employer match.
Paid Clothing Program:
Twice a year, choose from a hand-curated collection of branded Walser apparel—on us.
Employee Discounts: Enjoy
exclusive employee discounts across products and services.
Employee Resource Groups:
Connect, learn, and grow with our inclusive Employee Resource Groups, including
Women of Walser, Drive with Pride, Asian Hmong Alliance,
and
Veterans at Walser.
Community Involvement Make an impact through volunteer opportunities with the Walser Foundation, supporting local causes and giving back to the communities we serve.
Employee Assistance Program (EAP)
– Support for personal and professional challenges
Referral Program
– Earn referral bonuses for referring talented candidates
Apply today and help drive operational excellence at Walser Automotive Group!
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Walser Automotive Group is an EOE/Veterans/Disabled/LGBTQ+ employer.
What’s In It For You?
Paid Time Off (PTO)
– Take time to relax, spend with family, or enjoy personal time away
Career Growth & Opportunity for Advancement
We promote from within and provide clear career paths, mentorship, and opportunities to develop and grow your career.
Fertility & Adoption Assistance:
Receive up to $10,000 in financial assistance for fertility treatments and adoption expenses.
Comprehensive Health Benefits:
Enjoy medical, dental, and vision coverage, plus access to HSA and FSA plans to help manage healthcare costs. Access to Blue Cross Blue Shield medical coverage and access to additional wellness benefits.
Life Insurance & 401(k) with Employer Match:
Plan for your future with company-paid life insurance and a 401(k) program that includes an employer match.
Paid Clothing Program:
Twice a year, choose from a hand-curated collection of branded Walser apparel—on us.
Employee Discounts: Enjoy
exclusive employee discounts across products and services.
Employee Resource Groups:
Connect, learn, and grow with our inclusive Employee Resource Groups, including
Women of Walser, Drive with Pride, Asian Hmong Alliance,
and
Veterans at Walser.
Community Involvement
Make an impact through volunteer opportunities with the Walser Foundation, supporting local causes and giving back to the communities we serve.
Employee Assistance Program (EAP)
– Support for personal and professional challenges
Referral Program
– Earn referral bonuses for referring talented candidates
Apply today and help drive operational excellence at Walser Automotive Group!
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Walser Automotive Group is an EOE/Veterans/Disabled/LGBTQ+ employer.