Product Marketing Manager
ACS Motion Control Ltd, Saint Paul, MN, United States
### Knowledge CenterQuickly access and search ACS documentation## Product Marketing ManagerACS Motion Control, USA#### About The Position**Location:** Office/Hybrid (USA-MN)**Reports To:** Marketing and Business Development ManagerRole SummaryThe Product Marketing Manager (PMM) is responsible for the go-to-market plan and execution, driving demand for the ACS offering across global markets, and enabling the sales team, business development and our partners to capitalize on opportunities. A strong candidate will have the ability to plan and execute high impact/ROI marketing activities within a small team.Shift Your Career in Motion!ACS Motion Control is a supplier of high-end motion control systems serving high-tech original equipment manufacturers. Types of equipment using our products include:-
Semiconductor manufacturing systems-
Electronics/PCB and display manufacturing systems-
Biomedical - Genome sequencing systems-
Laser microprocessing systemsOur vision is to make life-changing innovations possible by creating the smartest motion control solutions through long-term partnerships.Key Responsibilities1. Go-to-Market Plans·
Create and execute go-to-market plans for product and feature releases·
Develop clear and focused messaging, value proposition, unique selling points, and sales training materials·
Coordinate with and support Marketing Communications with all internal & external messaging to employees, customers and markets.2. Technical Marketing Content·
Create and manage a portfolio of technical marketing and sales enablement materials·
Content creation includes videos, datasheets, brochures, website, social media, webinars, in-person seminars, articles, white papers, application success stories & more·
Communicate with internal subject matter experts to inform material·
Support Segment Marketing by helping to create and review sales enablement materials3. Voice of Customer·
Create and conduct structured market & application focused interviews and on‐site discussions with OEMs and stage partners - primarily engaging with engineering management, product management, and senior management·
Document application requirements, performance drivers, unmet needs and use cases·
Support Product Management delivering product & solution VOC interviews and summaries that help to define product requirements and set priorities4. Market Intelligence·
Meet and interview customers/partners/market players to understand customer needs, market trends and potential, competitive intelligence·
Analyze competitors’ products, sales & marketing strategy and key activities·
Maintain an active internal competitive intelligence database staying current with new competitive developments·
Produce concise reports and maintain a competitive intelligence database·
Educate sales, marketing & management on key competitor intelligence#### Requirements·
2+ years Product management / Product marketing experience in automation or motion control market. Application engineering experience a plus.·
Knowledge of various automation technologies with preference towards motion control experience·
Experience with customer/application research and creating marketing content·
Ability to analyze markets, identify trends, and quantify opportunities·
Strong communication skills; able to produce concise, actionable reports·
Bachelor’s degree in engineering or related automation / motion control experienceTravel·
Domestic and international (up to 25%) to customers and industry events #J-18808-Ljbffr
Semiconductor manufacturing systems-
Electronics/PCB and display manufacturing systems-
Biomedical - Genome sequencing systems-
Laser microprocessing systemsOur vision is to make life-changing innovations possible by creating the smartest motion control solutions through long-term partnerships.Key Responsibilities1. Go-to-Market Plans·
Create and execute go-to-market plans for product and feature releases·
Develop clear and focused messaging, value proposition, unique selling points, and sales training materials·
Coordinate with and support Marketing Communications with all internal & external messaging to employees, customers and markets.2. Technical Marketing Content·
Create and manage a portfolio of technical marketing and sales enablement materials·
Content creation includes videos, datasheets, brochures, website, social media, webinars, in-person seminars, articles, white papers, application success stories & more·
Communicate with internal subject matter experts to inform material·
Support Segment Marketing by helping to create and review sales enablement materials3. Voice of Customer·
Create and conduct structured market & application focused interviews and on‐site discussions with OEMs and stage partners - primarily engaging with engineering management, product management, and senior management·
Document application requirements, performance drivers, unmet needs and use cases·
Support Product Management delivering product & solution VOC interviews and summaries that help to define product requirements and set priorities4. Market Intelligence·
Meet and interview customers/partners/market players to understand customer needs, market trends and potential, competitive intelligence·
Analyze competitors’ products, sales & marketing strategy and key activities·
Maintain an active internal competitive intelligence database staying current with new competitive developments·
Produce concise reports and maintain a competitive intelligence database·
Educate sales, marketing & management on key competitor intelligence#### Requirements·
2+ years Product management / Product marketing experience in automation or motion control market. Application engineering experience a plus.·
Knowledge of various automation technologies with preference towards motion control experience·
Experience with customer/application research and creating marketing content·
Ability to analyze markets, identify trends, and quantify opportunities·
Strong communication skills; able to produce concise, actionable reports·
Bachelor’s degree in engineering or related automation / motion control experienceTravel·
Domestic and international (up to 25%) to customers and industry events #J-18808-Ljbffr