Director, Ad Operations & Technology United States, San Mateo, CA
PlayStation, San Mateo, CA, United States
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Director, Ad Operations & Technology (San Mateo, CA (hybrid))
We are seeking a Director of Ad Technology & Advertising Operations to lead the strategy and execution of our global advertising technology and operations ecosystem. This role will shape the future of our ad tech approach, driving the growth of programmatic and customer‑focused monetization while building and scaling a high‑performing global organization. The ideal candidate brings deep expertise in ad tech and programmatic advertising, strong operational leadership, and the ability to partner effectively across Product, Sales, and Data within a gaming and entertainment environment. This is a unique opportunity to build a modern, user‑focused advertising ecosystem at scale within one of the world’s most influential gaming and entertainment platforms, balancing innovation, premium experiences, and operational excellence. What you’ll be doing:
Define and implement the global ad tech roadmap, including ad serving, programmatic monetization, audience targeting, measurement, and privacy‑first data activation. Lead build‑vs‑buy decisions, vendor selection, and platform integrations in partnership with Product and Engineering. Drive the evolution toward scalable, automated, and audience‑based advertising solutions. Advertising Operations & Monetization
Own global advertising operations, including campaign execution, trafficking, yield management, forecasting, and optimization. Establish scalable processes, tools, and performance standards to support growth across regions, formats, and demand sources. Partner with Sales and Commercial teams to drive business progress while maintaining operational excellence and advertiser performance. Audience, Data & Measurement
Partner with data and analytics teams to develop and activate audience strategies that are ethical, measurable, and future‑proof. Enable advanced reporting, insights, and experimentation to inform monetization and product decisions. Leading a Distributed Team
Build, lead, and scale a global organization of managers and individual contributors across the US, UK, and Japan. Set clear team charters, development paths, and performance expectations. Foster a collaborative, inclusive culture focused on accountability, innovation, and growth. Cross‑Functional & External Leadership
Act as a senior partner to Product, Engineering, Sales, Legal, Privacy, and Finance collaborators. Represent the organization with key ad tech vendors, platform partners, and industry forums. What we’re looking for:
15+ years of experience in ad technology, ad operations, or digital monetization. Deep understanding of programmatic advertising, ad tech platforms, and yield optimization. Proven experience owning and evolving complex ad tech stacks. Experience leading global, distributed teams and managing managers. Strong critical thinking combined with hands‑on operational execution. Experience in gaming, entertainment, streaming, or premium digital platforms preferred. Familiarity with global data privacy and advertising regulations (e.g., GDPR, CCPA). Equal Opportunity Statement
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment. Candidate Privacy Notice
Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights. Benefits & Compensation
At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location. This role is eligible for SIE’s top‑tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role may also be eligible for a bonus package. Click here to learn more. The estimated base pay range for this role is $189,900 – $284,900 USD. Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
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We are seeking a Director of Ad Technology & Advertising Operations to lead the strategy and execution of our global advertising technology and operations ecosystem. This role will shape the future of our ad tech approach, driving the growth of programmatic and customer‑focused monetization while building and scaling a high‑performing global organization. The ideal candidate brings deep expertise in ad tech and programmatic advertising, strong operational leadership, and the ability to partner effectively across Product, Sales, and Data within a gaming and entertainment environment. This is a unique opportunity to build a modern, user‑focused advertising ecosystem at scale within one of the world’s most influential gaming and entertainment platforms, balancing innovation, premium experiences, and operational excellence. What you’ll be doing:
Define and implement the global ad tech roadmap, including ad serving, programmatic monetization, audience targeting, measurement, and privacy‑first data activation. Lead build‑vs‑buy decisions, vendor selection, and platform integrations in partnership with Product and Engineering. Drive the evolution toward scalable, automated, and audience‑based advertising solutions. Advertising Operations & Monetization
Own global advertising operations, including campaign execution, trafficking, yield management, forecasting, and optimization. Establish scalable processes, tools, and performance standards to support growth across regions, formats, and demand sources. Partner with Sales and Commercial teams to drive business progress while maintaining operational excellence and advertiser performance. Audience, Data & Measurement
Partner with data and analytics teams to develop and activate audience strategies that are ethical, measurable, and future‑proof. Enable advanced reporting, insights, and experimentation to inform monetization and product decisions. Leading a Distributed Team
Build, lead, and scale a global organization of managers and individual contributors across the US, UK, and Japan. Set clear team charters, development paths, and performance expectations. Foster a collaborative, inclusive culture focused on accountability, innovation, and growth. Cross‑Functional & External Leadership
Act as a senior partner to Product, Engineering, Sales, Legal, Privacy, and Finance collaborators. Represent the organization with key ad tech vendors, platform partners, and industry forums. What we’re looking for:
15+ years of experience in ad technology, ad operations, or digital monetization. Deep understanding of programmatic advertising, ad tech platforms, and yield optimization. Proven experience owning and evolving complex ad tech stacks. Experience leading global, distributed teams and managing managers. Strong critical thinking combined with hands‑on operational execution. Experience in gaming, entertainment, streaming, or premium digital platforms preferred. Familiarity with global data privacy and advertising regulations (e.g., GDPR, CCPA). Equal Opportunity Statement
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment. Candidate Privacy Notice
Please refer to our Candidate Privacy Notice for more information about how we process your personal information, and your data protection rights. Benefits & Compensation
At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location. This role is eligible for SIE’s top‑tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role may also be eligible for a bonus package. Click here to learn more. The estimated base pay range for this role is $189,900 – $284,900 USD. Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
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