Enablement Content Strategy & Development Director
CLA (CliftonLarsonAllen), Racine, WI, United States
CLA is a top 10 national professional services firm where our purpose is to create opportunities every day for our clients, our people, and our communities through industry‑focused wealth advisory, digital, audit, tax, consulting, and outsourcing services. With more than 8,500 people, 130 U.S. locations, and a global reach, we promise to know you and help you.
CLA is dedicated to building a culture that invites different beliefs and perspectives to the table, so we can truly know and help our clients, communities, and each other.
Enablement Content Strategy & Development Director
– join our Transformation Team. About The Role
This role is responsible for leading the development and execution of enablement content that empowers customer‑facing teams. The content is strategically aligned to go‑to‑market priorities, tailored to personas and buyer journeys, and optimized for adoption. Essential Job Functions
Content Strategy and Alignment
Lead the development and execution of enablement content strategies that support go‑to‑market priorities, buyer journeys, and persona‑specific needs. Translate enablement priorities into strategic content plans, roadmaps, and success measures. Identify gaps in enablement content and propose remediation plans. Partner with the Marketing team to align enablement content with campaign strategies and field‑facing messaging.
Content Development and Curation
Partner with Industry Leaders and Service Line SMEs to create, curate, and manage enablement assets—including playbooks, talk tracks, objection‑handling materials, product guides, and microlearning content. Translate complex concepts into clear, actionable content that supports seller conversations and client needs.
Cross‑Functional Collaboration
Partner with Learning & Development stakeholders to ensure content complements training and aligns with brand and campaign narratives. Facilitate workshops with subject‑matter experts to co‑create impactful enablement materials.
Content Adoption and Impact
Monitor enablement content usage and adoption, gather seller and stakeholder feedback, and report on impact by linking content effectiveness to pipeline and revenue outcomes.
Discoverability and Optimization
Drive a content governance process to ensure accuracy, brand compliance, messaging consistency, and relevance. Apply metadata and taxonomy standards to ensure content is easily searchable and discoverable. Oversee audits to retire outdated materials and refresh content on a set cadence.
Experience
7+ years of relevant experience required in sales enablement, content strategy, instructional design, or related roles. Education
Bachelor's degree required. Combination of experience, education, and training may be accepted in lieu of a degree. Preferred: Degree in Marketing, Communications, Business, or a related field. Technical Competencies
Proficiency in content management systems and enablement platforms. Experience in professional services enablement programs. Knowledge of sales methodologies (e.g., Rainmaker, Challenger, MEDDICC) and how content supports them. Familiarity with buyer journey frameworks. Familiarity with sales enablement platforms. Experience teaming with marketing teams to align enablement strategy with demand generation and campaign strategies. Our Perks
Flexible PTO. Up to 12 weeks paid parental leave. Paid Volunteer Time Off. Mental health coverage. Quarterly Wellness stipend. Fertility benefits. Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities. Click here to learn about your hiring rights. Wellness at CLA
To support our CLA family members, we focus on physical, financial, social, and emotional well‑being and offer comprehensive benefit options that include health, dental, vision, 401k and more.
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– join our Transformation Team. About The Role
This role is responsible for leading the development and execution of enablement content that empowers customer‑facing teams. The content is strategically aligned to go‑to‑market priorities, tailored to personas and buyer journeys, and optimized for adoption. Essential Job Functions
Content Strategy and Alignment
Lead the development and execution of enablement content strategies that support go‑to‑market priorities, buyer journeys, and persona‑specific needs. Translate enablement priorities into strategic content plans, roadmaps, and success measures. Identify gaps in enablement content and propose remediation plans. Partner with the Marketing team to align enablement content with campaign strategies and field‑facing messaging.
Content Development and Curation
Partner with Industry Leaders and Service Line SMEs to create, curate, and manage enablement assets—including playbooks, talk tracks, objection‑handling materials, product guides, and microlearning content. Translate complex concepts into clear, actionable content that supports seller conversations and client needs.
Cross‑Functional Collaboration
Partner with Learning & Development stakeholders to ensure content complements training and aligns with brand and campaign narratives. Facilitate workshops with subject‑matter experts to co‑create impactful enablement materials.
Content Adoption and Impact
Monitor enablement content usage and adoption, gather seller and stakeholder feedback, and report on impact by linking content effectiveness to pipeline and revenue outcomes.
Discoverability and Optimization
Drive a content governance process to ensure accuracy, brand compliance, messaging consistency, and relevance. Apply metadata and taxonomy standards to ensure content is easily searchable and discoverable. Oversee audits to retire outdated materials and refresh content on a set cadence.
Experience
7+ years of relevant experience required in sales enablement, content strategy, instructional design, or related roles. Education
Bachelor's degree required. Combination of experience, education, and training may be accepted in lieu of a degree. Preferred: Degree in Marketing, Communications, Business, or a related field. Technical Competencies
Proficiency in content management systems and enablement platforms. Experience in professional services enablement programs. Knowledge of sales methodologies (e.g., Rainmaker, Challenger, MEDDICC) and how content supports them. Familiarity with buyer journey frameworks. Familiarity with sales enablement platforms. Experience teaming with marketing teams to align enablement strategy with demand generation and campaign strategies. Our Perks
Flexible PTO. Up to 12 weeks paid parental leave. Paid Volunteer Time Off. Mental health coverage. Quarterly Wellness stipend. Fertility benefits. Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities. Click here to learn about your hiring rights. Wellness at CLA
To support our CLA family members, we focus on physical, financial, social, and emotional well‑being and offer comprehensive benefit options that include health, dental, vision, 401k and more.
#J-18808-Ljbffr