Fractional Integrated Marketing Lead
Gofractional, New York, NY, United States
We are seeking an experienced marketing leader to join the team on a contract basis to drive full-funnel integrated marketing campaigns. This role will work closely with the US and international marketing teams, creative and media agencies, and internal channel owners to ensure cohesive execution across touchpoints. You will serve as a key executor and collaborator within the integrated marketing function. Your leadership will be instrumental in shaping our global marketing efforts and achieving our business objectives.
You will serve as a key connector between marketing strategy and execution—translating consumer insights into actionable plans that drive engagement, relevance, and growth across global markets through supporting campaign planning, localization, creative execution, and performance analysis. This role reports into the VP, Integrated and Brand Marketing and will support cross-functional alignment for major campaign moments, go-to-market initiatives, and always-on brand storytelling.
Key Responsibilities
Manage the execution of full-funnel, integrated brand campaigns across paid, owned, and earned channels, ensuring message alignment and creative consistency across channels and regions from brief writing to creative development and launch execution.
Collaborate cross-functionally with Product Marketing, Science, Legal, Media, Creative, Comms, Product, and CRM to bring campaigns to life through an integrated lens and ensure campaigns are cohesive and culturally relevant.
Coordinate the development of Go-To-Market strategic plans for campaigns, with the support of channel owners that is grounded in achieving campaign KPIs.
Translate global brand strategy into market-ready toolkits, adapting creative and messaging for local needs.
Shape and refine creative output from both internal and external partners, through clear feedback aligned with brand objectives and vision.
Work closely with insights and research partners to ensure marketing is grounded in member needs and behavioral data.
Manage project timelines, deliverables, and workstreams with both internal teams and external agency partners with organized and timely coordination.
Contribute to post-campaign reporting and performance analysis, identifying learnings to inform future planning.
Provide operational and project management support across all campaigns and to marketing leadership.
Maintain strong relationships with cross-functional teams globally to ensure knowledge-sharing and alignment.
Stay current on category trends and audience behavior to inspire innovation and evolution in our campaigns.
Professional Qualifications
Over 10 years of experience in brand or integrated marketing, who can drive cross-functional briefs and execution in partnership with in-house and external creative partners.
Deep understanding of full-funnel marketing strategies and experience driving global brand and marketing campaigns, preferably within the health or consumer technology sector.
Hands‑on experience building and executing integrated campaigns across paid, owned, and earned media channels.
Strong understanding of consumer journey mapping and how to translate insights into actionable messaging.
Ability to collaborate across teams and influence without direct authority.
Extensive experience managing multiple creative agency relationships and driving brand transformation.
Experience managing cross‑functional marketing programs or working with international markets is a plus.
Comfortable working in fast‑paced, matrixed environments.
Exceptional communication and organization skills; attention to detail is a must.
Excellent interpersonal and communication skills, with the ability to influence and collaborate across various functions and levels of the organization including the C suite.
Strong sense of accountability, and bias for action.
The pay for this role may vary depending on, but not limited to: skills, experience, and location.
Hourly Rate of $90-$100 an hour
At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well. We have a hybrid work environment to allow our employees to find the right work‑life balance.
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You will serve as a key connector between marketing strategy and execution—translating consumer insights into actionable plans that drive engagement, relevance, and growth across global markets through supporting campaign planning, localization, creative execution, and performance analysis. This role reports into the VP, Integrated and Brand Marketing and will support cross-functional alignment for major campaign moments, go-to-market initiatives, and always-on brand storytelling.
Key Responsibilities
Manage the execution of full-funnel, integrated brand campaigns across paid, owned, and earned channels, ensuring message alignment and creative consistency across channels and regions from brief writing to creative development and launch execution.
Collaborate cross-functionally with Product Marketing, Science, Legal, Media, Creative, Comms, Product, and CRM to bring campaigns to life through an integrated lens and ensure campaigns are cohesive and culturally relevant.
Coordinate the development of Go-To-Market strategic plans for campaigns, with the support of channel owners that is grounded in achieving campaign KPIs.
Translate global brand strategy into market-ready toolkits, adapting creative and messaging for local needs.
Shape and refine creative output from both internal and external partners, through clear feedback aligned with brand objectives and vision.
Work closely with insights and research partners to ensure marketing is grounded in member needs and behavioral data.
Manage project timelines, deliverables, and workstreams with both internal teams and external agency partners with organized and timely coordination.
Contribute to post-campaign reporting and performance analysis, identifying learnings to inform future planning.
Provide operational and project management support across all campaigns and to marketing leadership.
Maintain strong relationships with cross-functional teams globally to ensure knowledge-sharing and alignment.
Stay current on category trends and audience behavior to inspire innovation and evolution in our campaigns.
Professional Qualifications
Over 10 years of experience in brand or integrated marketing, who can drive cross-functional briefs and execution in partnership with in-house and external creative partners.
Deep understanding of full-funnel marketing strategies and experience driving global brand and marketing campaigns, preferably within the health or consumer technology sector.
Hands‑on experience building and executing integrated campaigns across paid, owned, and earned media channels.
Strong understanding of consumer journey mapping and how to translate insights into actionable messaging.
Ability to collaborate across teams and influence without direct authority.
Extensive experience managing multiple creative agency relationships and driving brand transformation.
Experience managing cross‑functional marketing programs or working with international markets is a plus.
Comfortable working in fast‑paced, matrixed environments.
Exceptional communication and organization skills; attention to detail is a must.
Excellent interpersonal and communication skills, with the ability to influence and collaborate across various functions and levels of the organization including the C suite.
Strong sense of accountability, and bias for action.
The pay for this role may vary depending on, but not limited to: skills, experience, and location.
Hourly Rate of $90-$100 an hour
At WeightWatchers, our mission is to build a worldwide community connected by healthy habits. If that resonates with you, then we would love to talk. WeightWatchers values developing community within our employee population as well. We have a hybrid work environment to allow our employees to find the right work‑life balance.
#J-18808-Ljbffr